40 People Who Hit New Levels Of Cringe And Got Shamed In This Online Group

Kapica begins by defining cringe comedy as what it is not. "It is not 'shock comedy.' It is also not 'anti-woke comedy,'" he says. And while he has a lot more to say about the latter, the point that he emphasizes is that cringe comedy is not 'punching down.' "'Anti-woke comedy' is 'punching down' comedy. And we all know which direction we're supposed to punch, right?" he asks rhetorically.

"Cringe is not shock, and it's not anti-woke. It is a unique, abjectly beautiful, absurd beast," Kapica concludes. But it's still best to explain it by comparing it to 'shock comedy.' The latter, according to Kapica, is about "saying the quiet part out loud." It's about braveness and the audacity to cross lines, and shock comics often pride themselves on being contrarians.

"Shock works precisely because its artisans are bold, daring, and singular," Kapica tells Bored Panda. "They take full ownership and responsibility – and rightly suffer the consequences should there be any." He gives stand-up comedian Daniel Tosh as an example. "Shock is offensiveness for offensiveness's sake. Often, because the shock comedians own and bear the brunt of [the] backlash, they are rewarded by fans. [Like] Howard Stern."

"But shock is not cringe," Kapica clarifies. "Cringe does not emerge from a reversal or distortion of a premise, nor does it emerge from oppositional stances. Cringe does not point out incongruity. It breaks incongruity."

Let's look at this from the perspective of constructing a joke. It starts with a premise that is not funny, and then it's the comedian's job to deliver the punchline by breaking the audience's expectations. Cringe starts with a funny situation or premise and pushes it to a breaking point until it becomes unfunny – or awkward. "Cringe starts with laughter and then turns that laughter against the one who is laughing," Kapica explains.

But that doesn't mean that cringe comedy is foolproof. Those who use cringe risk alienating their audience. "This is the audience that gets angry and walks out on Andy Kaufman for being intentionally, relentlessly unfunny," Kapica says. According to him, cringe comedy is successful when it comes full circle. "It starts with laughter, turns the laughter to cringe, and then returns the cringe to laughter."

He gives the film Borat (2006) as the most famous example of cringe in movies. It works and is so successful because the film directs its comedic ire and cringe at Americans, not the Kazakhs. "Borat's premise is inherently funny (from a subject position of superiority); however, the cringe ultimately reveals the lunacy of American exceptionalism."