“In my opinion, each design project needs to be well-thought out. Designers have to always think about what the customer will feel after seeing the product, its advert or a commercial.” Laura believes that a meaningful concept should always go prior in order for a design to be truly successful.

“The most common design error when creating a product is not thinking about the client. The person who will actually see the product,” Laura said and continued: “The brands and companies need to know their audience and what value they can bring to them.”

The graphic designer also added that staying original is key. “Don’t try to create something for everyone, that is how cheap things are being made and they lose their value. The design needs to have a value, concept and bring good emotions,” she concluded.