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“Clever” and “pasta packaging” are two things that rarely go together – until now. Maverick Moscow based company Nikita has recently published a playful design concept that turns pasta into hair. Well, at least makes pasta look like hair, when viewed through the clear plastic cutouts on the box.
What do you think, Pandas? Is this packaging enough to convince you to switch brands? Share your thoughts in the comments section below!
More info: Instagram | Behance (h/t: designtaxi)
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What do you think ?
AcacioLima 8 years ago
Of course, the market shelf image are photoshoped. The pasta looking exactly the same em all boxes.
starla4 8 years ago
I know! I just wanted to see how the fettuccine would turn out with the nests in different places! All the other pastas would be fine no matter how they landed in the box, but the fettuccine would be tricky! Or would it? I'll never know! :(
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StephanieSousa 8 years ago
Yes, I would totally buy it just for the packaging. Hahahaha why deny my nature
FiorinaMartucci 8 years ago
That's the point people They are trying to see you pasta - don't even wonder about the quality - from a packaging In Italy we don't need this : we look at the % of wheat, where is produced, the colour and the taste when is cooked This is just a fun packaging where I don't even see the massive connection between pasta and hair, simply as that And I studied design, not talking just as I am a customer
FiorinaMartucci 8 years ago
There are few mistakes I hope the concept is understandable
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YvonneBernal 8 years ago
When I read the prices and see that some others are less... gotta go for the lesser priced, it would appear at first sight that I'm paying extra for a clever looking box.
Audrey La Jeunesse 7 years ago
These are super creative and cool. I would totally buy it just for the packaging and save the box.....
StefanMerkel 8 years ago
this idea is just copied, the original exists since at least 2014
http://red-dot-21.com/design/italian-originals/ 03283-4-620x4381.jpg 
StefanMerkel 8 years ago
this idea is stolen since it is around at least since 2014
http://red-dot-21.com/design/italian-originals/ 03283-4-620x438.jpg 
CulinaryStories 8 years ago
That's how a brand can stand out from the shelf with creative minimalistic packaging design.
AcacioLima 8 years ago
Of course, the market shelf image are photoshoped. The pasta looking exactly the same em all boxes.
starla4 8 years ago
I know! I just wanted to see how the fettuccine would turn out with the nests in different places! All the other pastas would be fine no matter how they landed in the box, but the fettuccine would be tricky! Or would it? I'll never know! :(
Load More Replies... StephanieSousa 8 years ago
Yes, I would totally buy it just for the packaging. Hahahaha why deny my nature
FiorinaMartucci 8 years ago
That's the point people They are trying to see you pasta - don't even wonder about the quality - from a packaging In Italy we don't need this : we look at the % of wheat, where is produced, the colour and the taste when is cooked This is just a fun packaging where I don't even see the massive connection between pasta and hair, simply as that And I studied design, not talking just as I am a customer
FiorinaMartucci 8 years ago
There are few mistakes I hope the concept is understandable
Load More Replies... YvonneBernal 8 years ago
When I read the prices and see that some others are less... gotta go for the lesser priced, it would appear at first sight that I'm paying extra for a clever looking box.
Audrey La Jeunesse 7 years ago
These are super creative and cool. I would totally buy it just for the packaging and save the box.....
StefanMerkel 8 years ago
this idea is just copied, the original exists since at least 2014
http://red-dot-21.com/design/italian-originals/ 03283-4-620x4381.jpg
StefanMerkel 8 years ago
this idea is stolen since it is around at least since 2014
http://red-dot-21.com/design/italian-originals/ 03283-4-620x438.jpg
CulinaryStories 8 years ago
That's how a brand can stand out from the shelf with creative minimalistic packaging design.
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