Do Funny Business Names Work?

There have been numerous studies on how a brand name can affect a business’s success. Experts have come to the mutual conclusion that customers associate the brand name with credibility and trust. Moreover, the brand name is what draws consumers in and piques their interest in exploring what the brand has to offer.

Think for yourself: which shop are you more likely to enter, the one that’s called Bakery or the one that’s called Bread Pitt? Punny names tickle your curiosity and create an expectation that the customer will enjoy the product or service of the business just as much as the name itself. Of course, a further stable relationship depends on the quality, but punny names play a significant role in establishing that first bond.  

Can You Use Any Pun for Funny Shop Names?

While punny names make your business or brand recognizable, make sure you’re using the proper technique to create it. Any name, especially a funny one, should be associated with something positive for the customer. And it goes without saying, your funny shop name shouldn’t be offensive! Here are some often-used pun types:

• Homophonic puns play with the phonetic similarity two or more words have while having different spellings and meanings. Example: Flour Power Bakery (play on “flower” and “flour”)
• Homographic puns make use of identical spelling, where words are pronounced differently and mean different things. Example: Lead Zeppelin Records (play on “lead” as a heavy metal and “Led Zeppelin”)
• Homonymic puns are probably the most difficult ones to master because they rely on both the spelling and the pronunciation being the same while differing in meaning. Example: Bare Bear Salon (play on “bare” and “bear”)
• Visual puns work best with pictures and are often used in logos. Example: A logo of a coffee mug with a bee flying above it, called “Brew-Bee Cafe” (play on “brew” and “bee”)

So, when opting for a funny name based on a pun for your business, consider carefully if you are using the right type of pun and whether the name you come up with is truly funny. Hopefully, the funny business name ideas we collected in this article will serve as motivation for your creativity. And now, keep on scrolling for even more funny business names!