Everyone who liked 33 Cool and Creative Ambient Ads will definitely enjoy 25 more creative examples of ambient advertising.

It may be hard to believe, but an average North American sees 3,000 ads per day [1]. This could be due to the large number of billboard adverts around but, really, they’re everywhere: at the gas pumps, in a bathroom, in the movie theater, on a bus, and inside the bus too. Advertising is simply impossible to avoid.

Due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums, ambient advertising has increased in popularity over recent years. It’s a great marketing strategy to get customers thinking differently about your product and brand identity [2].

However, some think “ambient advertising and guerilla marketing contain the seeds of its own destruction… because once the approach for clever advertising is copied and becomes commonplace, it ceases to surprise,“ Guardian, August 1997. Another problem is that the “genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it.” Sunday Business all the way back in 1998. They could never have imagined the power of social media and viral marketing today, however.

In the end, ambient advertising shows no sign of going away. And to prove that, we’ve collected Another 25 Creative Ambient Ads. Check out these funny adverts and some more thought-provoking awareness campaigns too. Enjoy, and don’t forget to tell us what you think!

1. Funny Advert For Master Magician’s Luggage

Advertising Agency: David&Goliath, USA

2. Indus Pride: Beer Mug

Advertising Agency: Ogilvy & Mather, Bangalore, India

3. Anti-Dandruff Shampoo: Dandruff Is Not Appetizing

Agency: Grey G2/Group, Düsseldorf, Germany

STOPS IT: Anti-dandruff shampoo by Pantene Pro-VAdvertising

4. McDonald’s: Pedestrian Crossing Turned Into Ambient Ad

Advertising Agency: TBWA Switzerland

5,6. Smart: Giant Bike Lock & Shoehorn

Advertising Agency: BBDO, Toronto, Canada

7. Clever Advertising For Supor Non-Stick Pans

Advertising Agency: Leo Burnett, Shanghai, China

Results: A rise in sales of 20% in the selected Shanghai malls.

8. Gillette: Hairy Elevator Ambient Advertising

Advertising Agency: Ponto de Criacao, Brazil

Prefer it this way? 98% of women do too.

9. Basketball Players Wanted

Advertising Agency: BBDO Russia

Our idea was very simple ” Stick up Announcements of the trials for the basketball team in the streets..BUT… we stuck them so high that only the tall could reach the announcement and rip off the unique code needed to get into the trials.”

10. Dubai Metro: I Haven’t Left

Advertising Agency: Saatchi & Saatchi, Dubai, UAE

I haven’t left Dubai, I just love the metro!

11. Wong Dog Food: Hand

Advertising Agency: Mayo Draft FCB, Peru

They tied up a fake human arm to the dog’s leash to prove the power and strength of their new dog food.

12. Nintendo Toilet Crosswords

Advertising Agency: Ogilvy&Mather, Frankfurt, Germany

Nintendo transformed a bathroom into one big brain teaser.

13. Clever Advertising For Extremely Long Lashes

Advertising Agency: Saatchi & Saatchi Canada

14. Alfa Romeo Helps Other People Sell Their Cars

Advertising Agency: Duval Guillaume, Antwerp, Belgium

Within days the poster sites were completely full.

15. Motrin: Targets Your Pain. Where It Hurts

Advertising Agency: TAXI 2, Toronto, Canada

16. Audi: Garage

Advertising Agency: Lowe Roche, Toronto, Canada

17. Ponytail Train Handle

Advertising Agency: Fortune Indonesia

Local beauty salon franchise, Johnny Andrean launched a hair-strengthening product and wanted to communicate it with a low budget.

18. Altschul Orthodontics Gives You A Straight Smile

Advertising Agency: Marked for Trade, USA | Art Director: Phil Jones

19. Awareness Campaign With Real Woman In a Real Suitcase

Advertising Agency: Serviceplan, Germany

“A real, living woman was forced into a crystal suitcase and afterward put on a running baggage claim at various airports.” Amnesty International’s awareness campaign against human trafficking shocked people, with many news outlets reporting on the publicity stunt.

20. Funny Advert For Bikini Waxing

Advertising Agency: Tempo Advertising, Bucharest, Romania

21. Together We Get Rid Of Pounds

Advertising Agency: Euro Rscg Zuerich, Switzerland

22. KarstadtQuelle: Dental Implant Insurance

Advertising Agency: Jung von Matt, Hamburg, Germany

23. Xdress – Guerilla Marketing For Male Crossdressers

Advertising Agency: Spring, Vancouver, Canada

Client: Xdress.com is an online boutique for male cross dressers. | Problem: Lack of awareness and traffic to their website. | Solution: Create a memorable guerilla marketing piece that can be easily applied | Function: Adhesive dresses containing the site’s URL that could easily be applied to public washroom symbols.

24. Divorce Lawyer – Sabina Stobrawe

Advertising Agency: g k k DialogGroup, Frankfurt, Germany

92% Of Guys Say They Washed. 34% Were Lying

Agency: JWT

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