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30 Creative Ads Using Oversized Objects
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30 Creative Ads Using Oversized Objects

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We frequently check our visitor statistics to find out what you like most, and probably the most popular posts are about creative ads.

Not wanting to let you down, this time we handpicked another incredible collection of creative guerrilla marketing ideas examples using oversized objects.

But before you jump to the list, you should definitely not miss some of our older posts on cool ads:

26 Brilliant Minimalist Print Ads

33 Clever and Creative Billboard Ads

21 Creative Double Page Magazine Ads

30 Inappropriately Sexy Ads

1. Pepperidge Farm Soft Bread: Pole vault mat

Advertising School: Miami Ad School

2. Nike Football

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Was that a BMW 7 series? Must be an expensive ad idea. (Advertising Agency: unknown)

3. Wrigley’s Orbit Ice Mints: Fresh Breath

The advertisement idea were an instant motive of interest for photographers, intriguing many tourists; becoming an attraction of their own. Following the success and attention generated, further installations of these cool designs are planned in various ski locations around Austria. (Advertising Agency: PKP BBDO, Vienna, Austria)

4. FedEx Kinko

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Advertising agency: BBDO, New York, USA

5. Mondo Pasta: Boat

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To get Mondo Pasta on everyone’s mind, Jung von Matt, advertising agency from Germany created a bigger than life promotion at the most frequented place in Hamburg: the harbor. Huge  stickers of faces turned ships into permanent pasta slurpers. (Advertising Agency: Jung von Matt, Germany)

6. Bic Razor: Billboard

Advertising agency: unknown

7. Pantene Anti-Breakage Shampoo

Advertising Agency: Grey Canada, Toronto

8. Rodenstock Eyewear: Giant Banana Peel

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A clever ad made by the Berlin artist Stefan von Essen which looks like a giant banana peel, was set in various shopping malls. Wearing bifocal glasses by Rodenstock you can’t overlook a slippery banana peel on the street. (Advertising Agency: Serviceplan, München/Hamburg, Germany)

9. Anti-smoking: Big Smoke

A car, crushed by a 7-foot cigarette, grabbed attention for National Non-Smoking Week and the British Columbia Lung Association. The car was placed at the Vancouver Art Gallery and used let people know that each year several thousand British Columbians die from smoking-related causes, while only a few hundred die in car accidents. (Credit: Smak, Vancouver)

10. Alliance Theatre: Pick

To promote the Alliance Theatre’s production of Cuttin’ Up, a play about the culture of the African-American barber shop, BBDO Agency created a guerilla campaign based on a classic icon that figures prominently in the play – the afro pick. (Advertising Agency: BBDO Atlanta, USA)

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11. Terminix: Fries

Termites Eat 24 hours a day. (Advertising Agency: Publicis Dallas, USA)

12. Lego: Crane

As building companies in Chile don`t work on weekends, the guys at IDB-FCB decided to use the best located cranes on one most influential places of Santiago city as an ambient for Lego. The creative idea consisted of hanging a giant fictitious Lego block from a crane. (Advertising Agency: IDB-FCB, Chile)

13. Woodland: Climbing Shoes

“Climbing Shoes” (Advertising Agency: unknown)

14. Tennis Masters Cup: Racket

The fastest server generate over 560 Newtons. Enough force to propel a human skywards. Experience the best tennis at the tennis masters cup 2006. (Agency: TBWA, Shanghai, China)

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15. Rimmel Quick Dry Nail Polish: Fast

Advertising Agency: JWT London

16. Tibits Vegetarian Restaurant: Fork

Very, very fresh vegetarian food and a very creative design to promote it. (Advertising Agency: Wirz/BBDO Switzerland)

17. Nike Ball

Advertising Agency: unknown

18. McDonald’s: Massive McMuffin Breakfast

Massive McMuffin Breakfast. Now being served (Advertising Agency: DDB, New Zealand)

19. Dulcolax: Toilet paper

Dulcolax is a stimulant laxative. (Advertising Agency: Euro RSCG, Dusseldorf, Germany)

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20. Siemens Mixer

Advertising Agency: unknown

21. Havaianas: Flower Beds

In an effort to push Havaianas’ floral-print flip-flops, flower-bed installations were planted in locations where they were sold. They also served to remind people of Havaianas’ unique aesthetic of color, design, and the brand’s connection to nature and the outdoors. (Advertising Agency: BBDO New York, USA)

22. Penline Stationary: Strong Tape

Advertising Agency: Euro RSCG, Kuala Lumpur, Malaysia

23. Gorge Grown Farmers Market

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Advertising Agency: Owen Jones & Partners, Portland, OR, USA

24. Extremely Long Brush. Extremely Long Lashes

Advertising Agency: Saatchi & Saatchi Canada

25. Moserbaer: USB Truck

Mega storage capacity. (Advertising Agency: TBWA, Gurgaon, India)

26. McDonald’s: Pole

McDonald’s free coffee promotion. (Advertising Agency: Cossette West, Canada)

27. Zwilling Knives

To illustrate, that Zwilling produce very sharp knives, a giant mock-up was placed on top of street lamp posts to create an illusion that the knife can even slice through steel. (Advertising Agency: BATES MALAYSIA, MALAYSIA, Kuala Lumpur)

28. Formula Toothcare: Toothpicks

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Advertising Agency: Ogilvy & Mather, Jakarta, Indonesia

29. Martor Solingen: Extremely Sharp

Advertising Agency: unknown

30. Smart: Giant Bike Lock & Shoehorn

Advertising Agency: BBDO, Toronto, Canada

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I may look like a cat, but deep down I'm a panda. Sometimes I'm lazy, sometimes I'm bored - I'm just like you, but a bit cooler.

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Tom

Tom

Author, Community member

I may look like a cat, but deep down I'm a panda. Sometimes I'm lazy, sometimes I'm bored - I'm just like you, but a bit cooler.

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