Woman Shares The Most Ridiculous And Crazy Facts From The Marketing World, Her Series Goes Viral (10 Pics)

We all know that brands and companies don’t quite play with their cards open. And while we can only suspect what happens behind their tightly shut doors, TikToker Selena Wright, @selenawrightcreative, has a lot to say on the matter. In fact, she has made a whole series of videos listing the craziest marketing facts that have amassed hundreds of thousands of views.

The social media manager from New Zealand covers anything marketing-related, from failures our fave brands can’t afford to make but they did to smart design strategies, smart trickeries, and clever product inventions.

Selena’s selection of facts reveals a whole new world of marketing we didn’t know, where every tiny detail has its purpose, and where brands fight in an ongoing Mortal Kombat to get our attention. Let’s read Bored Panda’s interview with the author of these videos right below!

@selenawrightcreative
Who knew this?! #socialmediamanager #instagrammarketing #marketinghack
♬ original sound - selenawrightcreative

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Woman Shares The Most Ridiculous And Crazy Facts From The Marketing World, Her Series Goes Viral (10 Pics) Original Sears catalogues were purposefully smaller than Montgomery Ward catalogues so housewives would naturally stack them on top.

selenawrightcreative , David Valenzuela Report

Final score:

291points

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Shelp 3 years ago

That's really clever

104points

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We reached out to Selena Wright, a freelance photographer and social media manager from New Zealand who loves all things creative. “I work with brands to create custom content and get their socials looking perfectly unique to their brand,” she said and added: “I am a self-taught photographer that began shooting on my Mum's DSLR years ago and went from there.”

Woman Shares The Most Ridiculous And Crazy Facts From The Marketing World, Her Series Goes Viral (10 Pics) In 2012 Dunkin Donuts released a marketing campaign in Seoul, Korea where scent spray devices on buses would release the aroma of warm coffee when triggered by the sound of Dunkin Donuts radio jingle. The marketing campaign reached more than 350,000 people and sales by bus stops increased by 29%.

selenawrightcreative , Steven Miller Report

Final score:

204points

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Jo Choto 3 years ago

Most countries have banned subliminal advertising like this.

85points

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Woman Shares The Most Ridiculous And Crazy Facts From The Marketing World, Her Series Goes Viral (10 Pics) In 2008 Shreddies launched a marketing campaign launching their new "Diamond Shreddies". The company was pretty open about the fact that this was basically a joke since they had just just rotated the image of the square Shreddies and it that it was more about getting people talking about Shreddies again. It seems pretty succesful as they got an 18% rise in sales.

selenawrightcreative , Mack Male Report

Final score:

183points

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Aunt Messy 3 years ago

I remember this one. It was hilarious.

28points

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Woman Shares The Most Ridiculous And Crazy Facts From The Marketing World, Her Series Goes Viral (10 Pics) The T-shirt was invented in 1904 and marketed to bachelors that couldn't sew or replace buttons.

selenawrightcreative , oatsy40 Report

Final score:

182points

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Shelp 3 years ago

How desperately unskilled do you have to be not to be able to sew a button?

41points

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When asked how she got an idea for her 'Crazy Marketing Facts' series, Selena said it was inspired by “a similar series she saw many other creators doing about different things you can do on Canva. I liked the idea of teaching in my own niche while adding a little entertainment value as well.”

And it’s specifically the creative side of things that got the TikToker interested in the marketing industry. “Paid advertising has its place but I really enjoy creating and engaging with high-quality content that tells a story and has a lot of character for brands,” she said.

Woman Shares The Most Ridiculous And Crazy Facts From The Marketing World, Her Series Goes Viral (10 Pics) Joanne Rowling, better known as J.K. Rowling, doesn't have a middle name according to her birth certificate. The decision to use initials on her book covers was designed so it was more acceptable for the boys to read, who were less likely to read a book written by a women.

selenawrightcreative , Wikimedia,Commons Report

Final score:

174points

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Yuki Li 3 years ago

Just Kidding Rowling

79points

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Woman Shares The Most Ridiculous And Crazy Facts From The Marketing World, Her Series Goes Viral (10 Pics) In 2009 Tropicana invested $35 million to change the packaging of their Orange Juice. Within 2 months their sales dropped by 20% and they lost significant market share. So they switched back to the old packaging. The failed marketing campaign cost them over $50 million!

selenawrightcreative , pack.ly Report

Final score:

168points

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Shelp 3 years ago

Again with trying to change something that perfectly works...

80points

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Woman Shares The Most Ridiculous And Crazy Facts From The Marketing World, Her Series Goes Viral (10 Pics) Philadelphia cream cheese was invented in New York, and was never produced in Philadelphia. In the 1880s it was known as a marketing trick, because Philadelphia was known for high quality dairy products.

selenawrightcreative , Mike Mozart Report

Final score:

167points

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Anthony Picco 3 years ago

It would still be known as a marketing trick in 2021

36points

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From the marketing facts Selena has posted so far, the fact that she finds the most fascinating is that “Blackberry paid actresses to flirt with men in bars to promote their phones by ladies getting men's phone numbers and showing off their Blackberries when they saved them.”

Woman Shares The Most Ridiculous And Crazy Facts From The Marketing World, Her Series Goes Viral (10 Pics) In 2011 Jell-O monitored the amount of smiley faces and frowny faces posted on Twitter. When the national average for smiley faces was below 51% Jell-O would release discount coupons for those who had recently tweeted frowny faces.