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Times change, opinions evolve (or devolve), and businesses need to adapt. Whether they want it or not, modernity creeps up on everyone—and there are plenty of successful examples of such adaptations. Companies change their policies to fit the times, ensure their values match society's, and in general, receive praise for their efforts to pull their business practices into modernity.

However, in some cases, the desire to renew oneself with the times comes with a few steps backwards. A good example would be a change in a company's logo—those are usually easier to redesign than inner workings or policy, but they also display some movement forward, so plenty of businesses jump at the chance to showcase their newfound modern outlook.

However, sometimes eagerness to appear more in with the times and attempts to modernize the look of well-established brands end up creating something that feels flat and without any of the original flair. In some cases, it can be a change of color scheme, going from a bright and vibrant design to a black-and-white and muted logo that doesn't look anything like its source. And sometimes it's the overall simplification of the logo's design that turns it unrecognizable—older companies tended to have detailed logos, which were great to look at, but with the times and automatization, the logo ends becoming more flat (a good example would be Warner Bros' logo).

While the conversation about logos and their usability is nothing new, a comment from a Twitter user Liz Franczak sparked a now-viral discussion if the simplified logos had gone too far. An in this article, we compiled some of these redesign mishaps. Clearly the companies were aiming for the modern feel, but the end result often left the customers disappointed.

#3

Gmail

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birdie asf
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yea, I realized that. It's hard to differentiate the logos now that they all have the minimalist look and the same color scheme.

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#4

Burger King

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Average Grizzlies Fan
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Honestly I like the older Burger King logo, but then again that is just what I'm used to.

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#9

Holiday Inn

Holiday Inn

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birdie asf
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Didn't this happen a long time ago? I remember back in like 2010 I became familiar with the "now" icon.

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#11

General Motors

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Shelp
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Funnily enough the new one looks like its coming straight out of 1999

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#13

Starbucks

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#14

Google

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Althea Webb
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

True. Same colors, same size and spacing. Nothing to quibble about there.

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Margaret Colquhoun
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I always thought the old g, which looks like a pair of old-fashioned glasses, suited the concept of searching better.

Melanie King
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

ngl, i kinda like the new one better, but not their new app logos, those just suck.

Mz Phit
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I prefer the old font...but I may be biased as I am an old school engraver (for jewelry) and the first font is simply more elegant

David F
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Now we are going into 64bit forever! No more gradients where we are about to go beyond the beyond the beyond beyond!

Louise B
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Losing the seriifs should have been our first warning. It's getting dangerously close to the font that's used on the welcome sign to Hell....comic sans serif 😰🥺😟

Derek Liu
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I like the new on it minimalist and the font looks smarter somehow

Exotic Panda
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Goo-oh-gah-le is how i pronounce it and i will always pronounce it that way

𝔹𝕖𝕝𝕝𝕒
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Not much of a difference. Just the font. But the new font makes it look more modern...idk

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#15

Mountain Dew

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#21

Los Angeles Rams

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A.M. Pierre
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

You can argue the new logo is clever if you already know they are the Rams, but no one is going to look at that logo cold and think "Rams". Modern or not, the first one is clearly a ram.

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#22

Wawa

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Charlene Wilbur
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Wawa is in Florida now and it is literally THE BEST convenience store/deli.

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#25

Yves Saint Laurent

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#26

Syfy

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Nubis Knight
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Syfy sounds a bit to much like Syphilis if you read it without context in my language. ^^'

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#27

Blue Point Brewing Company

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Shelp
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Why would they change that logo? The old one was unique and had a distinctive feature. The new one could be anything. Plus, the new font isn't even that good.

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#28

Procter & Gamble

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Zoe's Mom
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It was changed because back in the late 70's some sort of group thought the logo was Satanic because of the 13 stars causing decrease revenues. I remember this because as a kid I was so upset; thinking how stupid these people were because I love pretty much anything celestial.

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#29

Yahoo!

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white_shadow
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

tbh I don't liek the letters with lines at the edges. Just like google's old logo

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#32

The Metropolitan Museum Of Art

The Metropolitan Museum Of Art

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#34

Meetup

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A.M. Pierre
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The first one looks like a name badge with handwriting on it. The second one looks like someone had five seconds to make a logo but couldn't get any fonts to load in Photoshop so they scribbled on a napkin with a red Sharpie.

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#37

Berluti

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C.S. E.
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The logo on the left looks elegant, while the right looks substantial. Because they make bespoke men's shoes, either works, really. This is an example of a fully lateral change, imo.

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#38

Disney Channel

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#39

Us Open

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#42

Bt Group

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The Dave
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Another logo that I can't believe someone got paid for. There's nothing special about it AT ALL.

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