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Times change, opinions evolve (or devolve), and businesses need to adapt. Whether they want it or not, modernity creeps up on everyone—and there are plenty of successful examples of such adaptations. Companies change their policies to fit the times, ensure their values match society's, and in general, receive praise for their efforts to pull their business practices into modernity.

However, in some cases, the desire to renew oneself with the times comes with a few steps backwards. A good example would be a change in a company's logo—those are usually easier to redesign than inner workings or policy, but they also display some movement forward, so plenty of businesses jump at the chance to showcase their newfound modern outlook.

However, sometimes eagerness to appear more in with the times and attempts to modernize the look of well-established brands end up creating something that feels flat and without any of the original flair. In some cases, it can be a change of color scheme, going from a bright and vibrant design to a black-and-white and muted logo that doesn't look anything like its source. And sometimes it's the overall simplification of the logo's design that turns it unrecognizable—older companies tended to have detailed logos, which were great to look at, but with the times and automatization, the logo ends becoming more flat (a good example would be Warner Bros' logo).

While the conversation about logos and their usability is nothing new, a comment from a Twitter user Liz Franczak sparked a now-viral discussion if the simplified logos had gone too far. An in this article, we compiled some of these redesign mishaps. Clearly the companies were aiming for the modern feel, but the end result often left the customers disappointed.

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#3

Gmail

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birdie asf
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yea, I realized that. It's hard to differentiate the logos now that they all have the minimalist look and the same color scheme.

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#4

Burger King

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Average Grizzlies Fan
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Honestly I like the older Burger King logo, but then again that is just what I'm used to.

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#9

Holiday Inn

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birdie asf
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Didn't this happen a long time ago? I remember back in like 2010 I became familiar with the "now" icon.

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#11

General Motors

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Shelp
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Funnily enough the new one looks like its coming straight out of 1999

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#13

Starbucks

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Tiredpossum
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

new one definitely. We don't need to see the lower half

Luther von Wolfen
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The old one is already a neutered version of an old illustration. Starbucks took a good image and then removed everything good to come up with a soulless, corporate meh. Basically the same thing they do with coffee.

Octavia Hansen
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The original logo showed her breasts. Guess women having tits was too much for a cup . . .

Marlowe Fitzpatrik
Community Member
3 years ago

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Jesus
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

okay, i never saw the old one and this curent one defenetly is better

LJ Robinson
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I like the new one better. The old one is kinda weird... I always felt like she either had two tails, or one that was split in half. Now the tail/legs/whatever aren't so bizarre.

Terry Gasca
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The evil mermaid logo. Never figured that one out for coffee anyway......

ingrid
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

i don't mind this one. it doesn't show the weird crotch

Mumof1
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

What exactly does the logo mean? I've always wondered..

Annemarie Mattheyse
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This only "fell flat" in the sense that the logo was flattened and simplified. I think it's stronger in the new form.

David F
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It's good they got rid of the old one because it was sexist and weird. And the new one doesn't have the name so when I see a cup on the street or the beach all nasty and sticky and 3 years old I might not think I hate f-n Starbucks!

Evripidou Maria
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

according to robot chicken, this was supposed to be a p0rn shoot and the original shows it XD

Happy Happy Gay Guy
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I have a set of mugs with the original mermaid, when she had breasts and nipples. I like it best.

Theo Nightingale
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yes, the new one is cleaner, sharper, more immediately impressive - and a better shade of green

Helen Haley
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Can't really tell it is supposed to be a mermaid anymore, which begs the question, if you haven't seen the original logo, what would you assume the two figures/appendages to the sides of her are?

Meko
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Is it just me or does it look like she got two giant chicken legs on either side? Or am I just weird

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#15

Mountain Dew

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#21

Los Angeles Rams

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A.M. Pierre
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

You can argue the new logo is clever if you already know they are the Rams, but no one is going to look at that logo cold and think "Rams". Modern or not, the first one is clearly a ram.

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#22

Wawa

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Charlene Wilbur
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Wawa is in Florida now and it is literally THE BEST convenience store/deli.

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#25

Yves Saint Laurent

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#26

Syfy

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Nubis Knight
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Syfy sounds a bit to much like Syphilis if you read it without context in my language. ^^'

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#27

Blue Point Brewing Company

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Shelp
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Why would they change that logo? The old one was unique and had a distinctive feature. The new one could be anything. Plus, the new font isn't even that good.

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#28

Procter & Gamble

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Zoe's Mom
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It was changed because back in the late 70's some sort of group thought the logo was Satanic because of the 13 stars causing decrease revenues. I remember this because as a kid I was so upset; thinking how stupid these people were because I love pretty much anything celestial.

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#29

Yahoo!

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white_shadow
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

tbh I don't liek the letters with lines at the edges. Just like google's old logo

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#32

The Metropolitan Museum Of Art

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#34

Meetup

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A.M. Pierre
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The first one looks like a name badge with handwriting on it. The second one looks like someone had five seconds to make a logo but couldn't get any fonts to load in Photoshop so they scribbled on a napkin with a red Sharpie.

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#37

Berluti

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C.S. E.
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The logo on the left looks elegant, while the right looks substantial. Because they make bespoke men's shoes, either works, really. This is an example of a fully lateral change, imo.

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#38

Disney Channel

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#39

Us Open

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#42

Bt Group

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The Dave
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Another logo that I can't believe someone got paid for. There's nothing special about it AT ALL.

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