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Times change, opinions evolve (or devolve), and businesses need to adapt. Whether they want it or not, modernity creeps up on everyone—and there are plenty of successful examples of such adaptations. Companies change their policies to fit the times, ensure their values match society's, and in general, receive praise for their efforts to pull their business practices into modernity.

However, in some cases, the desire to renew oneself with the times comes with a few steps backwards. A good example would be a change in a company's logo—those are usually easier to redesign than inner workings or policy, but they also display some movement forward, so plenty of businesses jump at the chance to showcase their newfound modern outlook.

However, sometimes eagerness to appear more in with the times and attempts to modernize the look of well-established brands end up creating something that feels flat and without any of the original flair. In some cases, it can be a change of color scheme, going from a bright and vibrant design to a black-and-white and muted logo that doesn't look anything like its source. And sometimes it's the overall simplification of the logo's design that turns it unrecognizable—older companies tended to have detailed logos, which were great to look at, but with the times and automatization, the logo ends becoming more flat (a good example would be Warner Bros' logo).

While the conversation about logos and their usability is nothing new, a comment from a Twitter user Liz Franczak sparked a now-viral discussion if the simplified logos had gone too far. An in this article, we compiled some of these redesign mishaps. Clearly the companies were aiming for the modern feel, but the end result often left the customers disappointed.

#3

Gmail

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birdie asf
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yea, I realized that. It's hard to differentiate the logos now that they all have the minimalist look and the same color scheme.

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#4

Burger King

Burger King

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Average Grizzlies Fan
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Honestly I like the older Burger King logo, but then again that is just what I'm used to.

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#8

Petco

Petco

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Shelp
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Because the graphic designer in change is 10 years late and didn't understand that minimalism died out the same year Steve Jobs did.

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Demon Child
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

How is a boring logo supposed to be an upgrade??? "Petco" just a statement. not interesting. Petco I am very upset. You are lucky My cat is a huge fan of the turkey liver canned food, or else I would be taking my business elsewhere. (Joking, I love you Petco)

ingrid
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

BUT THE DOG AND CAT EARS JUST FIT SO PERFECTLY WHY WOULD YOU GET RID OF THAT

Melanie King
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

BUT THE OLD ONE WAS ADORABLE, when my grandpa and my sis and I used to go get ice cream that was my favorite store to drive by because i loved the cat and dog 😢

Taylor Bentley
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

old one why would you do this why are you LIKE this the old ones better

Phoenix
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I’m glad my pet I hasn’t changed yet, why butcher the little animals

WiTchY_WoMaN
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I hate this change! I used to love looking at those little animals when we pulled into their parking lot!

Flora Endebez
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Wait what? Half of these new logos I didn't know existed! I thought it was the old one!

Christopher Walkies
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Old logo. I can imagine many happy children drawing the cute animal duo. New logo. Shareholders' lowest common denominator.

Screeching Cryptid
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

the new logo doesn't look unique at all. Don't they know logos are supposed to stand out and attract new people?

Theo Nightingale
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Why is everyone trying to dumb-down logos? The flavour or the character is lost in over-simplicity (yes, I've worked in advertising in the art dept)

An Trần
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I see that they cut an angled at P bottom then put it at T top ? is it true?

Laura Stenger
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Some fin politically correct po 💩💩💩blindly following the corrupt side!

Grumble O'Pug
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Petco is selling small animals and dumping them in the trash. Check out TheTrashwalker on instagram, she recently rescued small animals out of dumpsters: a budgie and other small animals. Horrific.

LeiLah
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They should've incorporated a good boi paw in. Either make it from letters or center of one of the letters.

Dan Stiver
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They made it look heartless and corporate. I guess they're just trying to be honest?

Liset Vossen
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

to be honest, i don't know what petco is, but judging from the logo on the right my guess would be "Petroleum Company"

Hypogryff4
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I mean the first one tells me: "we're doing this for the animals, and we just want them to find a good home and kids are welcome as long they don't tap on the glass" and then the second one is like "buy something and I don't care if the animal dies just give me moooney"

Demongrrrrl
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I thought Petco went out of business years ago. The stores near where I lived in Maryland closed down.

Sarah Bo
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They must have been poor performing stores. They have over 1500 stores. I worked at their corporate office for 11 years, which is in San Diego.

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Nubis Knight
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

If I hadn't seen the Logo on the left I'd have asumed the Petco on the right to be for an oil firm (PETroleum&CO) @_@ (No Petco in Germany).

Mae Mosse
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Many people can’t read red on white so it makes sense to change the colour of the logo. Also red and blue people have issues with. But they could have still put the animals in a different colour

Luther von Wolfen
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

"Can you make our sign look like every other sign at the strip mall?"

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#9

Holiday Inn

Holiday Inn

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birdie asf
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Didn't this happen a long time ago? I remember back in like 2010 I became familiar with the "now" icon.

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#11

General Motors

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Shelp
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Funnily enough the new one looks like its coming straight out of 1999

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#13

Starbucks

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#15

Mountain Dew

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#21

Los Angeles Rams

Los Angeles Rams

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A.M. Pierre
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

You can argue the new logo is clever if you already know they are the Rams, but no one is going to look at that logo cold and think "Rams". Modern or not, the first one is clearly a ram.

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#22

Wawa

Wawa

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Charlene Wilbur
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Wawa is in Florida now and it is literally THE BEST convenience store/deli.

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#25

Yves Saint Laurent

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#26

Syfy

Syfy

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Nubis Knight
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Syfy sounds a bit to much like Syphilis if you read it without context in my language. ^^'

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#27

Blue Point Brewing Company

Blue Point Brewing Company

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Shelp
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Why would they change that logo? The old one was unique and had a distinctive feature. The new one could be anything. Plus, the new font isn't even that good.

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#28

Procter & Gamble

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Zoe's Mom
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It was changed because back in the late 70's some sort of group thought the logo was Satanic because of the 13 stars causing decrease revenues. I remember this because as a kid I was so upset; thinking how stupid these people were because I love pretty much anything celestial.

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#29

Yahoo!

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white_shadow
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

tbh I don't liek the letters with lines at the edges. Just like google's old logo

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#32

The Metropolitan Museum Of Art

The Metropolitan Museum Of Art

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#34

Meetup

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A.M. Pierre
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The first one looks like a name badge with handwriting on it. The second one looks like someone had five seconds to make a logo but couldn't get any fonts to load in Photoshop so they scribbled on a napkin with a red Sharpie.

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#37

Berluti

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C.S. E.
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The logo on the left looks elegant, while the right looks substantial. Because they make bespoke men's shoes, either works, really. This is an example of a fully lateral change, imo.

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#38

Disney Channel

Disney Channel

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#39

Us Open

Us Open

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#42

Bt Group

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The Dave
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Another logo that I can't believe someone got paid for. There's nothing special about it AT ALL.

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