A lot of these are just "get rid of the classy, elegant serifed font and replace it with a homogenous sans serif font." Which, as a graphic designer, I dislike. Too many of the logos look alike now.

For many of these it's a question of 'why fix what ain't broke?'

most of the old ones are bettter I think

It's odd to call some these 'logos' when they're just text - Balenciaga, Balmain Paris, Burberry. A logo seems to imply some kind of artistic, symbolic element, that would be recognizable even without reading the brand name, like the US Open, the Taco Bell bell, even Black+Decker or a stylized font, Meetup or even Syfy or Yahoo to a degree. But hey ... I'm not in the graphic design game so what do I know.

Tons of these are better now.

New ADA regulations require fonts to be Sans Serifs. Serifs are those little lines at the ends of letter. Serif fonts are typically thinner and harder for the blind to read. Hence the reason many logos are becoming thicker and more blocky. It's so the blind can read easier. All ATMs are already required to be Sans Serif with at least 14pt font. Background must also sharply contrast text coloring.

I never realized, they actually changed some of the logos, I guess I got super used to it and forgot

Almost all of them are better and more legible in cell phones and tablets.

These new logos fit on cell phone screens and they look better on apps. They are adapting to the environment but some should have kept the old designs and especially at the restaurant like Wendy's. Jeez my dad drives around and he can't see where Burger King is anymore. Thanks for pulling a fast one on the world and taking our memories away. Companies now care less about the customer and the younger generation is so rude to people and a lot of that has to do with making the world a boring looking place. Why care about a business like Pepsi if they don't bother to spell their name on the can. Best Western signs look so cheap now, they match the new app logo outside on the street. We are going lose our society to bad design.

Not being American I didn't recognise half of them... before or after!

I must say I like the THEN on almost every one, only a couple NOWs

My personal pet peeve is the National Instruments logo, it went from being noticeable and different to being something that anyone could accidentally create.

Yes, it is a trend. Logos have to be bland and boring nowadays.

I would say alot of the original brand designs were better than now.

Missing the ZARA logo

Wonder how much money was spent changing them.

I'm older, I like the older ones best.

I don't like change. In fact, most of the above were much better. Why change? If it ain't broke, don't fix it!