Join the Fun!

Warner Bros.

Final score:

283points

POST

Charlie Jamieson 3 years ago

now this does put a frown on my face

299points

Gmail

Final score:

277points

POST

birdie asf 3 years ago

Yea, I realized that. It's hard to differentiate the logos now that they all have the minimalist look and the same color scheme.

201points

Burger King

Final score:

206points

POST

Average Grizzlies Fan 3 years ago

Honestly I like the older Burger King logo, but then again that is just what I'm used to.

196points

Pringles

Final score:

201points

POST

Tiredpossum 3 years ago

No!Absolutely not!

250points

Nickelodeon

Final score:

187points

POST

Tenley Samson 3 years ago

this..this was my childhood

176points

J.m. Smucker

Final score:

180points

POST

Sofiia Melnikova 3 years ago

Look how they massacared my boy!

208points

Petco

Final score:

163points

POST

Average Grizzlies Fan 3 years ago

Why would you get rid of the iconic cute little animals???

344points

Holiday Inn

Final score:

152points

POST

birdie asf 3 years ago

Didn't this happen a long time ago? I remember back in like 2010 I became familiar with the "now" icon.

102points

#10

Bmw

Final score:

148points

POST

sbj 3 years ago

But why?

178points

#11

General Motors

Final score:

144points

POST

Shelp 3 years ago

Funnily enough the new one looks like its coming straight out of 1999

118points

#12

Staples

Final score:

143points

POST

Tenley Samson 3 years ago

this ones clever

187points

#13

Starbucks

Final score:

123points

POST

Tiredpossum 3 years ago

new one definitely. We don't need to see the lower half

220points

#14

Google

Final score:

114points

POST

Requiem 3 years ago

its just a different font style

148points

#15

Mountain Dew

Final score:

112points

POST

Ninja Kitty 3 years ago

I'm going to be honest- I never realised they changed it-

215points

#16

Wendy's

Final score:

106points

POST

pansexualandproud 3 years ago

i like the new one

152points

#17

Pepsi

Final score:

104points

POST

Tiredpossum 3 years ago

I like the new one better

136points

#18

Best Western

Final score:

104points

POST

Sasha Kuleshov 3 years ago

I don't know, the old one feels homier somehow? ._.

112points

#19

Olive Garden

Final score:

95points

POST

Tiredpossum 3 years ago

some times simple is better

153points

#20

International House Of Pancakes

Final score:

94points

POST

Tiredpossum 3 years ago

it was frowning before. Way better now

182points

#21

Los Angeles Rams

Final score:

88points

POST

A.M. Pierre 3 years ago

You can argue the new logo is clever if you already know they are the Rams, but no one is going to look at that logo cold and think "Rams". Modern or not, the first one is clearly a ram.

134points

#22

Wawa

Final score:

88points

POST

Charlene Wilbur 3 years ago

Wawa is in Florida now and it is literally THE BEST convenience store/deli.

4points

#23

Taco Bell

Final score:

86points

POST

Prep To Lose 3 years ago

*Bell Noise*

73points

#24

Hellofresh

Final score:

85points

POST

white_shadow 3 years ago

I like the before picture here

144points

Yves Saint Laurent

Final score:

83points

POST

Shelp 3 years ago

The new one looks so bland and indistinguishable!

177points

#26

Syfy

Final score:

83points

POST

Nubis Knight 3 years ago

Syfy sounds a bit to much like Syphilis if you read it without context in my language. ^^'

3points

#27

Blue Point Brewing Company

Final score:

78points

POST

Shelp 3 years ago

Why would they change that logo? The old one was unique and had a distinctive feature. The new one could be anything. Plus, the new font isn't even that good.

14points

#28

Procter & Gamble

Final score:

77points

POST

Zoe's Mom 3 years ago (edited)

It was changed because back in the late 70's some sort of group thought the logo was Satanic because of the 13 stars causing decrease revenues. I remember this because as a kid I was so upset; thinking how stupid these people were because I love pretty much anything celestial.

136points

#29

Yahoo!

Final score:

75points

POST

white_shadow 3 years ago

tbh I don't liek the letters with lines at the edges. Just like google's old logo

24points

#30

Airbnb

Final score:

67points

POST

Shelp 3 years ago

The new one is better imo

149points

Continue reading with Bored Panda Premium

Unlimited content

Ad-free browsing

Dark mode

#31

Citroën

Final score:

43points

POST

Althea Webb 3 years ago

Same comment as BMW. Strips it of all impact.

70points

#32

The Metropolitan Museum Of Art

Final score:

43points

POST

rgr8 3 years ago

I like the new one better. The old one has too many lines.

27points

Burberry

Final score:

40points

POST

birdie asf 3 years ago

aww, the old one was cute. the new one is pretty boring

85points

#34

Meetup

Final score:

35points

POST

A.M. Pierre 3 years ago

The first one looks like a name badge with handwriting on it. The second one looks like someone had five seconds to make a logo but couldn't get any fonts to load in Photoshop so they scribbled on a napkin with a red Sharpie.

73points

#35

Deviantart

Final score:

32points

POST

Madison Lam 3 years ago

Part of me likes the now better, but idk

34points

#36

Black & Decker

Final score:

30points

POST

Dana 3 years ago

It isn't black...

63points

#37

Berluti

Final score:

29points

POST

C.S. E. 3 years ago

The logo on the left looks elegant, while the right looks substantial. Because they make bespoke men's shoes, either works, really. This is an example of a fully lateral change, imo.

41points

#38

Disney Channel

Final score:

28points

POST

birdie asf 3 years ago

Notice how disney channel fell off after this logo change.

46points

#39

Us Open

Final score:

26points

POST

Kathryn Baylis 3 years ago

Where’s the tennis ball? You know, the whole point of the damn thing?

3points

#40

Northwest Airlines

Final score:

21points

Lukas Garnelis

POST

S. Tor Storm 3 years ago

ni**as with attitude changed their logo!?

7points

Balmain

Final score:

18points

POST

Star of the world 3 years ago

but why? the original was so good!

44points

#42

Bt Group

Final score:

16points

POST

The Dave 3 years ago

Another logo that I can't believe someone got paid for. There's nothing special about it AT ALL.

2points

#43

Balenciaga

Final score:

15points

POST

Anne Marieke Fransen 3 years ago

Are all the high end fashion logo's designed by the same person?

75points

Lukas is a photo editor at Bored Panda. 4th year in Vilnius Gediminas Technical University as a graphic designer. Can do whatever he sets his mind to.

Lukas is a photo editor at Bored Panda. 4th year in Vilnius Gediminas Technical University as a graphic designer. Can do whatever he sets his mind to.

This lazy panda forgot to write something about itself.

This lazy panda forgot to write something about itself.

What do you think ?

POST

Shelp 3 years ago (edited)

My personal theory is that all those graphic designers went to art school in the 2000s and were taught that "the simpler the better" — which they implemented very carefully, for they hadn't notice that a new generation had arisen in the mean time, a very nostalgic one who loved nothing more than slightly outdated designs and small things that stay the way they always were.

49points

Gyro Pilot 3 years ago

Decisions to change and update are most likely based on brand positioning research conducted among consumers, i.e. what is the essence of our brand and how can that be communicated instantly with a tiny image? I've worked on the inside of that industry and the dive into the minds and emotions of consumers is fascinating and revealing of who we are.

4points

Bob Belcher 3 years ago

No, New ADA regulations require fonts to be Sans Serifs. Serifs are those little lines at the ends of letter. Serif fonts are typically thinner and harder for the blind to read. Hence the reason many logos are becoming thicker and more blocky. It's so the blind can read easier. All ATMs are already required to be Sans Serif with at least 14pt font. Background must also sharply contrast text coloring.

3points

K Tigress 3 years ago

Yeah my former BFF use to advice me on the same thing. He thought he always knew best regards to simplistic fonts. NF he didn't go to school for graphic design. He just thought he was the best at everything and the world revolved around him. 🙄 Meh..... None the less I agree with the above statement!

0points

Candace Fitzpatrick 3 years ago

Well said!

0points

VolkswagenPanda 3 years ago

that's sooo true 😂😂

-1point

I'manoob! 3 years ago

Yea, I was really triggered when they changed the smuckers logo cause I grew up with the old one :(

-3points

Nikki Sevven 3 years ago

A lot of these are just "get rid of the classy, elegant serifed font and replace it with a homogenous sans serif font." Which, as a graphic designer, I dislike. Too many of the logos look alike now.

21points

soni w 3 years ago

I thought that. The font and colours are pretty much all the same.

10points

mph seti 3 years ago

It's all so the logos look better and clearer/more easily identifiable on a phone screen.

14points

B 3 years ago

For many of these it's a question of 'why fix what ain't broke?'

7points

Bacony Cakes 3 years ago

*company needs new logo* Designer: How about bland bold black font on a white background?

7points

Mila S 3 years ago

most of the old ones are bettter I think

5points

Full Name 3 years ago

Be honest: if you grew up with all the ones on the right, and they were changed to the ones on the left, would you feel the new ones are all better?

0points

Agustin Melendez 3 years ago

The majority of the "Thens" look better than the "Nows."

3points

Kyle D 3 years ago

It's odd to call some these 'logos' when they're just text - Balenciaga, Balmain Paris, Burberry. A logo seems to imply some kind of artistic, symbolic element, that would be recognizable even without reading the brand name, like the US Open, the Taco Bell bell, even Black+Decker or a stylized font, Meetup or even Syfy or Yahoo to a degree. But hey ... I'm not in the graphic design game so what do I know.

3points

Joannie Goulet 3 years ago

I've been a graphic designer for almost 20 years now so my perspective may be different. I think many people here prefer the old versions simply for nostalgia. "It was the original / the one from my childhood so it's superior." In my humble opinion many of the originals were dated (or plain bad designs) and the new ones are way better. Serif fonts are not as fashionable now and can be hard to read depending of the style.

1point

Full Name 3 years ago

Tons of these are better now.

1point

your_lesbian_friend 3 years ago

all these logos grew up an matured... lol

1point

Bob Belcher 3 years ago

New ADA regulations require fonts to be Sans Serifs. Serifs are those little lines at the ends of letter. Serif fonts are typically thinner and harder for the blind to read. Hence the reason many logos are becoming thicker and more blocky. It's so the blind can read easier. All ATMs are already required to be Sans Serif with at least 14pt font. Background must also sharply contrast text coloring.

1point

Bob Belcher 3 years ago

If you really want to dive deep into website compliance, look up WCAG 2.1 requirements.

-2points

Heather Williams 3 years ago

As a visually impaired person I like the move to simpler, cleaner logos. It makes it much easier for me to identify the brand without all the fluff.

1point

Bored Little Panda 3 years ago

I never realized, they actually changed some of the logos, I guess I got super used to it and forgot

1point

Karin Lange 3 years ago

Some just have lost their personality

1point

Tres D 3 years ago

Almost all of them are better and more legible in cell phones and tablets.

1point

Ruby C. 2 years ago

I liked all the old ones better (except google)

0points

David F 3 years ago (edited)

These new logos fit on cell phone screens and they look better on apps. They are adapting to the environment but some should have kept the old designs and especially at the restaurant like Wendy's. Jeez my dad drives around and he can't see where Burger King is anymore. Thanks for pulling a fast one on the world and taking our memories away. Companies now care less about the customer and the younger generation is so rude to people and a lot of that has to do with making the world a boring looking place. Why care about a business like Pepsi if they don't bother to spell their name on the can. Best Western signs look so cheap now, they match the new app logo outside on the street. We are going lose our society to bad design.

0points

Barbara Vink 3 years ago

I found that in at least 50% of the examples, I preferred the original version. San serif wording makes new ones all look too similar. I really miss the Smucker's little strawberries as well.

0points

Rob Williams 3 years ago

Not being American I didn't recognise half of them... before or after!

0points

Arenite 3 years ago

So they all basically switched to the same computer-y, oh-so-modern font? They all look identical and I couldn’t tell you the name of one company in this list I forgot them so fast.

0points

Marilyn Helling 3 years ago

I must say I like the THEN on almost every one, only a couple NOWs

0points

Kimberley Stone 3 years ago

Removed the 3d look. Minimalism. Some are better, some are ... less.

0points

Jolee Koop 3 years ago

My personal pet peeve is the National Instruments logo, it went from being noticeable and different to being something that anyone could accidentally create.

0points

Aethelwyne 3 years ago

Minimalism is being favored over detail, WHERE'S THE FLAVOR???

0points

Iapetos 3 years ago

Yes, it is a trend. Logos have to be bland and boring nowadays.

0points

Judy Dunlevy 3 years ago

Some companies have removed their name from the logo using only their symbol leaving people guessing what product they are selling ie Starbucks, Pepsi. Are these products recognized the world over that everyone knows what it is?

0points

Peko 3 years ago

Largely. Also if you're anywhere close to purchasing either it's pretty clear what they are.

0points

•LeXi• 3 years ago

I would say alot of the original brand designs were better than now.

0points

Enbear 3 years ago

All of the fashion logos look the same to me. Simple logos can be great if done right, like the Bored Panda logo, but you need to keep some uniqueness.

0points

Mike Ieva 3 years ago

Missing the ZARA logo

0points

Rainbow Panda 3 years ago

Colours and pictures are what makes logos stand out. 🌈 🐢

0points

Lúthien 3 years ago

Wonder how much money was spent changing them.

0points

htbq 3 years ago

I think it also has to do with budget. Less graphic means less money spent on mass products.

0points

Emi A. 3 years ago

I think so too. It must be one of the reason, as well as the "look better on phones" reason.

0points

Dorothy Cloud 3 years ago

I'm older, I like the older ones best.

-1point

Faith Nicole 3 years ago

Older is better for all of them

-1point

nala simba 3 years ago

I don't like change. In fact, most of the above were much better. Why change? If it ain't broke, don't fix it!

-1point

Sam (He/They) 3 years ago

They got to butcher all them logos and then they think it looks good

-1point

sunflower_013 3 years ago

why are so many comments getting downvoted? if you don’t agree with someone’s opinion then leave it alone or engage in a discussion. and why the heck are nostalgic comments getting downvoted?

-1point

S. Tor Storm 3 years ago (edited)

I dont know if they mean flat in a bad way or not? I think this is interesting as hell! (might be because I work with design and logos) The trend now is flatter logos with few colors. A logo should be simple, so it's not a bad thing I think. Most of these look more "modern" and better than the old ones in my opinion.

-1point

Lis Daglish 3 years ago

Agree. Spent 20 something years managing brands. It’s a lot more complex than people imagine (corporate guidelines, multi media, global vs local presence, diversity, trademark properties yadda yadda)

-1point

Lis Daglish 3 years ago

I don’t think these have ‘lost their charm’ at all, merely a reflection of current aesthetic style; clean, simple, unambiguous.

-1point

Sleazy Weaver 3 years ago

More like cold, unoriginal, & forgettable.

7points

El Dee 3 years ago

I am so old I remember the logos from BEFORE the 'old' ones lol!

-2points

Panda-riffic 3 years ago

Why do a majority of them look childish?

-3points

Piet Puk 3 years ago

Whatever, first world problems..

-3points

King Joffrey 3 years ago

Most of these are way better after rebranding.

-3points

Kenny Kulbiski 3 years ago

I'm glad some graphic designers managed to rip off some big corporations but I don't pay much attention to logos and they sure don't influence my buying decisions.

-3points

Gyro Pilot 3 years ago

No question at all that there is solid consumer research behind all of these examples.

-3points

marianne eliza 3 years ago

Does changing your logo and/or font really make that much difference in the bottom line? I mean a net difference, after they pay for the changes.

-3points

Furry_Danger 3 years ago

This comment is hidden. Click here to view.

hey, not my problem 3 years ago

This comment is hidden. Click here to view.

TheHolyFatherOfToast 3 years ago

My guy. Enough. The point of this post is to show people the difference between the original and the new one and get peoples opinion on them. Not to show how the new logos, although that is a part of it.

0points

Guy MacGregor 3 years ago

This comment is hidden. Click here to view.

POST

Shelp 3 years ago (edited)

49points

Gyro Pilot 3 years ago

4points

Bob Belcher 3 years ago

3points

K Tigress 3 years ago

0points

Candace Fitzpatrick 3 years ago

Well said!

0points

VolkswagenPanda 3 years ago

that's sooo true 😂😂

-1point

I'manoob! 3 years ago

Yea, I was really triggered when they changed the smuckers logo cause I grew up with the old one :(

-3points

Nikki Sevven 3 years ago

A lot of these are just "get rid of the classy, elegant serifed font and replace it with a homogenous sans serif font." Which, as a graphic designer, I dislike. Too many of the logos look alike now.

21points

soni w 3 years ago

I thought that. The font and colours are pretty much all the same.

10points

mph seti 3 years ago

It's all so the logos look better and clearer/more easily identifiable on a phone screen.

14points

B 3 years ago

For many of these it's a question of 'why fix what ain't broke?'

7points

Bacony Cakes 3 years ago

*company needs new logo* Designer: How about bland bold black font on a white background?

7points

Mila S 3 years ago

most of the old ones are bettter I think

5points

Full Name 3 years ago

Be honest: if you grew up with all the ones on the right, and they were changed to the ones on the left, would you feel the new ones are all better?

0points

Agustin Melendez 3 years ago

The majority of the "Thens" look better than the "Nows."

3points

Kyle D 3 years ago

3points

Joannie Goulet 3 years ago

1point

Full Name 3 years ago

Tons of these are better now.

1point

your_lesbian_friend 3 years ago

all these logos grew up an matured... lol

1point

Bob Belcher 3 years ago

1point

Bob Belcher 3 years ago

If you really want to dive deep into website compliance, look up WCAG 2.1 requirements.

-2points

Heather Williams 3 years ago

As a visually impaired person I like the move to simpler, cleaner logos. It makes it much easier for me to identify the brand without all the fluff.

1point

Bored Little Panda 3 years ago

I never realized, they actually changed some of the logos, I guess I got super used to it and forgot

1point

Karin Lange 3 years ago

Some just have lost their personality

1point

Tres D 3 years ago

Almost all of them are better and more legible in cell phones and tablets.

1point

Ruby C. 2 years ago

I liked all the old ones better (except google)

0points

David F 3 years ago (edited)

0points

Barbara Vink 3 years ago

I found that in at least 50% of the examples, I preferred the original version. San serif wording makes new ones all look too similar. I really miss the Smucker's little strawberries as well.

0points

Rob Williams 3 years ago

Not being American I didn't recognise half of them... before or after!

0points

Arenite 3 years ago

So they all basically switched to the same computer-y, oh-so-modern font? They all look identical and I couldn’t tell you the name of one company in this list I forgot them so fast.

0points

Marilyn Helling 3 years ago

I must say I like the THEN on almost every one, only a couple NOWs

0points

Kimberley Stone 3 years ago

Removed the 3d look. Minimalism. Some are better, some are ... less.

0points

Jolee Koop 3 years ago

My personal pet peeve is the National Instruments logo, it went from being noticeable and different to being something that anyone could accidentally create.

0points

Aethelwyne 3 years ago

Minimalism is being favored over detail, WHERE'S THE FLAVOR???

0points

Iapetos 3 years ago

Yes, it is a trend. Logos have to be bland and boring nowadays.

0points

Judy Dunlevy 3 years ago

0points

Peko 3 years ago

Largely. Also if you're anywhere close to purchasing either it's pretty clear what they are.

0points

•LeXi• 3 years ago

I would say alot of the original brand designs were better than now.

0points

Enbear 3 years ago

All of the fashion logos look the same to me. Simple logos can be great if done right, like the Bored Panda logo, but you need to keep some uniqueness.

0points

Mike Ieva 3 years ago

Missing the ZARA logo

0points

Rainbow Panda 3 years ago

Colours and pictures are what makes logos stand out. 🌈 🐢

0points

Lúthien 3 years ago

Wonder how much money was spent changing them.

0points

htbq 3 years ago

I think it also has to do with budget. Less graphic means less money spent on mass products.

0points

Emi A. 3 years ago

I think so too. It must be one of the reason, as well as the "look better on phones" reason.

0points

Dorothy Cloud 3 years ago

I'm older, I like the older ones best.

-1point

Faith Nicole 3 years ago

Older is better for all of them

-1point

nala simba 3 years ago

I don't like change. In fact, most of the above were much better. Why change? If it ain't broke, don't fix it!

-1point

Sam (He/They) 3 years ago

They got to butcher all them logos and then they think it looks good

-1point

sunflower_013 3 years ago

why are so many comments getting downvoted? if you don’t agree with someone’s opinion then leave it alone or engage in a discussion. and why the heck are nostalgic comments getting downvoted?

-1point

S. Tor Storm 3 years ago (edited)

-1point

Lis Daglish 3 years ago

-1point

Lis Daglish 3 years ago

I don’t think these have ‘lost their charm’ at all, merely a reflection of current aesthetic style; clean, simple, unambiguous.

-1point

Sleazy Weaver 3 years ago

More like cold, unoriginal, & forgettable.

7points

El Dee 3 years ago

I am so old I remember the logos from BEFORE the 'old' ones lol!

-2points

Panda-riffic 3 years ago

Why do a majority of them look childish?

-3points

Piet Puk 3 years ago

Whatever, first world problems..

-3points

King Joffrey 3 years ago

Most of these are way better after rebranding.

-3points

Kenny Kulbiski 3 years ago

I'm glad some graphic designers managed to rip off some big corporations but I don't pay much attention to logos and they sure don't influence my buying decisions.

-3points

Gyro Pilot 3 years ago

No question at all that there is solid consumer research behind all of these examples.

-3points

marianne eliza 3 years ago

Does changing your logo and/or font really make that much difference in the bottom line? I mean a net difference, after they pay for the changes.

-3points

Furry_Danger 3 years ago

This comment is hidden. Click here to view.

hey, not my problem 3 years ago

This comment is hidden. Click here to view.

TheHolyFatherOfToast 3 years ago

0points