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Times change, opinions evolve (or devolve), and businesses need to adapt. Whether they want it or not, modernity creeps up on everyone—and there are plenty of successful examples of such adaptations. Companies change their policies to fit the times, ensure their values match society's, and in general, receive praise for their efforts to pull their business practices into modernity.

However, in some cases, the desire to renew oneself with the times comes with a few steps backwards. A good example would be a change in a company's logo—those are usually easier to redesign than inner workings or policy, but they also display some movement forward, so plenty of businesses jump at the chance to showcase their newfound modern outlook.

However, sometimes eagerness to appear more in with the times and attempts to modernize the look of well-established brands end up creating something that feels flat and without any of the original flair. In some cases, it can be a change of color scheme, going from a bright and vibrant design to a black-and-white and muted logo that doesn't look anything like its source. And sometimes it's the overall simplification of the logo's design that turns it unrecognizable—older companies tended to have detailed logos, which were great to look at, but with the times and automatization, the logo ends becoming more flat (a good example would be Warner Bros' logo).

While the conversation about logos and their usability is nothing new, a comment from a Twitter user Liz Franczak sparked a now-viral discussion if the simplified logos had gone too far. An in this article, we compiled some of these redesign mishaps. Clearly the companies were aiming for the modern feel, but the end result often left the customers disappointed.

#3

Gmail

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birdie asf
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yea, I realized that. It's hard to differentiate the logos now that they all have the minimalist look and the same color scheme.

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#4

Burger King

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Average Grizzlies Fan
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Honestly I like the older Burger King logo, but then again that is just what I'm used to.

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#9

Holiday Inn

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birdie asf
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Didn't this happen a long time ago? I remember back in like 2010 I became familiar with the "now" icon.

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#11

General Motors

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Shelp
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Funnily enough the new one looks like its coming straight out of 1999

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#13

Starbucks

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#15

Mountain Dew

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#21

Los Angeles Rams

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A.M. Pierre
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

You can argue the new logo is clever if you already know they are the Rams, but no one is going to look at that logo cold and think "Rams". Modern or not, the first one is clearly a ram.

Sawdust
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yeah, the horn kind of looks like a lightning bolt for the LA Chargers.

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Average Grizzlies Fan
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This isn't to bad, but I know some people that used to LOVE the "then" logo.

Melanie King
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Idk... i like the new one but i'd like it better if you could actually tell it was a ram...

Firefoxgaming YT
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I'm gonna be honest, I thought the now photo was the chargers all this time

Sam Chen
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Tbh the new one is definitely better-it pops out more and is more colorful and aesthetically pleasing.

Sam Chen
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

As a football fan, this is a new type of logo so I have to say I like it.

Kathleen Salisbury
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

First is fierce. Second says we paid too much to an ad agency for a confusing, spiritless logo !

Theo Nightingale
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The new logo is eye-catching and the colours are very nice and clean ~ but the ram horn image is almost non-existent. This doesn't say "sports" to me.

Earl Grey
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The logo itself doesn’t do much for me, but the new uniforms show up really well on TV.

Nikki Higley
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I couldn't figure out for the whole season what it was until about a month ago

Dash Blue
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I do not like the new logo at all. Nope. By the way, Go Seahawks! Next year?

LJ Robinson
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The new one could be an airport logo for LA, or just about anything else.. At least you know the first one is a ram.

Autumn
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I mean the new one isn't terrible but at least make it clear it's a ram.

Kathryn Bowhers
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The new one just looks more fitting for a college team not the NFL.

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#22

Wawa

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Charlene Wilbur
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3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Wawa is in Florida now and it is literally THE BEST convenience store/deli.

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#25

Yves Saint Laurent

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#26

Syfy

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Nubis Knight
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Syfy sounds a bit to much like Syphilis if you read it without context in my language. ^^'

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#27

Blue Point Brewing Company

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Shelp
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Why would they change that logo? The old one was unique and had a distinctive feature. The new one could be anything. Plus, the new font isn't even that good.

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#28

Procter & Gamble

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Zoe's Mom
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It was changed because back in the late 70's some sort of group thought the logo was Satanic because of the 13 stars causing decrease revenues. I remember this because as a kid I was so upset; thinking how stupid these people were because I love pretty much anything celestial.

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#29

Yahoo!

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white_shadow
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

tbh I don't liek the letters with lines at the edges. Just like google's old logo

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#32

The Metropolitan Museum Of Art

The Metropolitan Museum Of Art

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#34

Meetup

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A.M. Pierre
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The first one looks like a name badge with handwriting on it. The second one looks like someone had five seconds to make a logo but couldn't get any fonts to load in Photoshop so they scribbled on a napkin with a red Sharpie.

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#37

Berluti

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C.S. E.
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The logo on the left looks elegant, while the right looks substantial. Because they make bespoke men's shoes, either works, really. This is an example of a fully lateral change, imo.

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#38

Disney Channel

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#39

Us Open

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#42

Bt Group

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The Dave
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Another logo that I can't believe someone got paid for. There's nothing special about it AT ALL.

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