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30 Times Companies Left Many People Disappointed After Changing Their Logo Design
Times change, opinions evolve (or devolve), and businesses need to adapt. Whether they want it or not, modernity creeps up on everyone—and there are plenty of successful examples of such adaptations. Companies change their policies to fit the times, ensure their values match society's, and in general, receive praise for their efforts to pull their business practices into modernity.
However, in some cases, the desire to renew oneself with the times comes with a few steps backwards. A good example would be a change in a company's logo—those are usually easier to redesign than inner workings or policy, but they also display some movement forward, so plenty of businesses jump at the chance to showcase their newfound modern outlook.
However, sometimes eagerness to appear more in with the times and attempts to modernize the look of well-established brands end up creating something that feels flat and without any of the original flair. In some cases, it can be a change of color scheme, going from a bright and vibrant design to a black-and-white and muted logo that doesn't look anything like its source. And sometimes it's the overall simplification of the logo's design that turns it unrecognizable—older companies tended to have detailed logos, which were great to look at, but with the times and automatization, the logo ends becoming more flat (a good example would be Warner Bros' logo).
While the conversation about logos and their usability is nothing new, a comment from a Twitter user Liz Franczak sparked a now-viral discussion if the simplified logos had gone too far. An in this article, we compiled some of these redesign mishaps. Clearly the companies were aiming for the modern feel, but the end result often left the customers disappointed.
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#2
Warner Bros.
#3
Gmail
birdie asf 3 years ago
Yea, I realized that. It's hard to differentiate the logos now that they all have the minimalist look and the same color scheme.
#4
Burger King
Average Grizzlies Fan 3 years ago
Honestly I like the older Burger King logo, but then again that is just what I'm used to.
#5
Pringles
#6
Nickelodeon
#7
J.m. Smucker
#8
Petco
#9
Holiday Inn
birdie asf 3 years ago
Didn't this happen a long time ago? I remember back in like 2010 I became familiar with the "now" icon.
#11
General Motors
#12
Staples
#13
Starbucks
#14 Google
#15
Mountain Dew
#16
Wendy's
#17
Pepsi
#18
Best Western
#19
Olive Garden
#20
International House Of Pancakes
#21
Los Angeles Rams
A.M. Pierre 3 years ago
You can argue the new logo is clever if you already know they are the Rams, but no one is going to look at that logo cold and think "Rams". Modern or not, the first one is clearly a ram.
#22
Wawa
Charlene Wilbur 3 years ago
Wawa is in Florida now and it is literally THE BEST convenience store/deli.
#23
Taco Bell
#24
Hellofresh
#25
Yves Saint Laurent
#26
Syfy
Nubis Knight 3 years ago
Syfy sounds a bit to much like Syphilis if you read it without context in my language. ^^'
#27
Blue Point Brewing Company
#28
Procter & Gamble
Zoe's Mom 3 years ago (edited)
It was changed because back in the late 70's some sort of group thought the logo was Satanic because of the 13 stars causing decrease revenues. I remember this because as a kid I was so upset; thinking how stupid these people were because I love pretty much anything celestial.
#29
Yahoo!
white_shadow 3 years ago
tbh I don't liek the letters with lines at the edges. Just like google's old logo
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What do you think ?
Shelp 3 years ago (edited)
My personal theory is that all those graphic designers went to art school in the 2000s and were taught that "the simpler the better" — which they implemented very carefully, for they hadn't notice that a new generation had arisen in the mean time, a very nostalgic one who loved nothing more than slightly outdated designs and small things that stay the way they always were.
Gyro Pilot 3 years ago
Decisions to change and update are most likely based on brand positioning research conducted among consumers, i.e. what is the essence of our brand and how can that be communicated instantly with a tiny image? I've worked on the inside of that industry and the dive into the minds and emotions of consumers is fascinating and revealing of who we are.
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Nikki Sevven 3 years ago
A lot of these are just "get rid of the classy, elegant serifed font and replace it with a homogenous sans serif font." Which, as a graphic designer, I dislike. Too many of the logos look alike now.
soni w 3 years ago
I thought that. The font and colours are pretty much all the same.
Load More Replies...
Shelp 3 years ago (edited)
My personal theory is that all those graphic designers went to art school in the 2000s and were taught that "the simpler the better" — which they implemented very carefully, for they hadn't notice that a new generation had arisen in the mean time, a very nostalgic one who loved nothing more than slightly outdated designs and small things that stay the way they always were.
Gyro Pilot 3 years ago
Decisions to change and update are most likely based on brand positioning research conducted among consumers, i.e. what is the essence of our brand and how can that be communicated instantly with a tiny image? I've worked on the inside of that industry and the dive into the minds and emotions of consumers is fascinating and revealing of who we are.
Load More Replies... Nikki Sevven 3 years ago
A lot of these are just "get rid of the classy, elegant serifed font and replace it with a homogenous sans serif font." Which, as a graphic designer, I dislike. Too many of the logos look alike now.
soni w 3 years ago
I thought that. The font and colours are pretty much all the same.
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Aivaras Kaziukonis
Žydrūnė Trukanavičiūtė
Viktorija Ošikaitė
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