Before he was bombing stockphotography, Matt Vescovo’snom-de-plume, whatever thatmeans, was The Master of theObvious, in which capacity he made the world a more informative yet aesthetically pleasing place withsomething he called Instructoart.Instructoart was made into threebooks, exhibited in galleries in NewYork City, London, Amsterdam,Mexico City and Toronto and wasfeatured on MTV as a series ofanimated shorts for the network.