FRONT404 is a Dutch duo of artists consisting of Thomas voor ‘t Hekke and Bas van Oerle. We mostly make interactive installations, using easily accessible and direct interaction as a means to reach people in innovative, meaningful and playful ways. We try to reach people in unexpected and unusual ways, in the conviction that memorable and fun experiences are the best way to get them to look at the world in a new light. Much of FRONT404’s work is dedicated to our quest to make the world a more playful place.