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Coca-Cola’s Holiday Cans Contain Hidden Designs, And You’ll Smile When You Notice Them

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If you’ve got an impeccable eye for detail, you might have noticed by now that Coca-Cola’s polar bear-adorned holiday cans hide a few secret – and refreshing – symbols, and the ways they were disguised are supremely clever.

The man behind the campaign is none other than Israeli graphic designer and artist Noma Bar. He’s an expert at using negative space as a creative canvas, and his minimal yet masterful works often contain multiple images woven together. That’s why it comes as no surprise that when Bar was bringing the polar bears now featured on Coca-Cola’s festive cans for a second consecutive year to life, he infused their wavy silhouettes with imagery that only the sharpest eye could pick up.

“The illustrations feel fresh and playful and capture special holiday moments of family togetherness,” Bar told Design Taxi about the limited-edition soda cans, which have been released in lush shades of red, green, silver and black.

Have a look for yourself below, and put your old ‘I-Spy’ skills to the test.

RELATED:

These festive Coca-Cola cans have fun hidden images woven into their sleek designs

Coca-Cola's Holiday Cans Contain Hidden Designs, And You'll Smile When You Notice Them

Can you spot them? (Hint: Think of a cold, refreshing bottle of the drink in question)

Coca-Cola's Holiday Cans Contain Hidden Designs, And You'll Smile When You Notice Them

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Thanks to the clever tactics of Israeli artist Noma Bar, these polar bears have bottle cap eyelashes…

Bottles on their glistening noses…

Coca-Cola's Holiday Cans Contain Hidden Designs, And You'll Smile When You Notice Them

And negative space images of open Coca-Cola bottles…

Coca-Cola's Holiday Cans Contain Hidden Designs, And You'll Smile When You Notice Them

“I realized that I was not just drawing bears, but landscapes as well,” Bar said

Coca-Cola's Holiday Cans Contain Hidden Designs, And You'll Smile When You Notice Them

“The illustrations… capture special holiday moments of family togetherness”

Coca-Cola's Holiday Cans Contain Hidden Designs, And You'll Smile When You Notice Them

Image credits: DelishDotCom

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661Kviews

Stella

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What do you think ?

A dose of reality... 6 years ago

"“The illustrations… capture special holiday moments of family togetherness”" Sorry, what????

67points

N G 6 years ago

Bye polar?

24points

Load More Replies...

Hans 6 years ago

Well, it is christmas...lights, warmth, cozyness, the smell of cinnamon, freshly baked cookies, an ice cold black liquid gurgling down your throat...wait, what?

15points

Monika Soffronow 6 years ago

It is noy even worth repeating.

0points

TC 6 years ago

They probably mean Christmas...

0points

Jonathan Eatsalot 6 years ago

C'mon BP, stop the advertising

48points

Kent Obediah Hayton 6 years ago

Lol I'm catching up to u Jonathan

-3points

Load More Replies...

Little Menace 6 years ago

'Tis nothing but an advert.

29points

Miklós Nagy 6 years ago

The only thing I saw was a polar bear whose throat had been cut. Also the green coke still not green. :(

13points

EliseMyers 6 years ago

This comment is hidden. Click here to view.

Load More Replies...

Von 6 years ago

Not impressed whatsoever. There is nothing inspiring, nostalgic, or, even at a basic level, cute about putting a coke bottle on the nose of a polar bear, or some warped 2 liter bottle within the negative space. I won't be buying coke a'cola this holiday season in protest of this amateurish graphic design fail.

11points

Anna Sheridan 6 years ago

Um I think I just read an ad for Coca Cola.

10points

Sykz 6 years ago

I hope Coca-Cola is donating to the Arctic Wildlife Reserve preservation.

10points

xanbex 6 years ago

An Ad by any other name...Pathetic...a new low for BP.

6points

Sharon Halfhill 6 years ago

This is obviously sponsored in some way and I'm cringing at how overrated the title and descriptions are.

5points

Tish Christian 6 years ago

Coca Cola are the devil

4points

Cataclysmique Lalie 6 years ago

it's just c**p!

4points

Ml7500 6 years ago

... I see also caps shaped eyes...

3points

Echo 6 years ago

The first time I tried to snort coke... I almost drowned..... bwhahahahaha I finally found a reason to use that joke.

2points

Imma Letchofinish 6 years ago

This post sponsored by Coca Cola™

2points

Sally Vogel 6 years ago

BP ... a new low.

2points

A. Najime 6 years ago

S****y post is s****y. FO

2points

Virgil Blue 6 years ago

Yes, right. Because polar bears are known to form happy families who like to come together in good cheer. Well no actually they don't.

1point

stella 6 years ago

WHAT THE HE'LL ARE YOU TALKING ABOUT? ??????

1point

Monika Soffronow 6 years ago

With Trump talking about using nuclear weapons as retaliation for nonnuclear threats. I would like to see less advertising of an overpriced American obesity and diabetes-inducing teeth destroying totally, completely unnecessary substitute for water.

1point

Vale Munchies 6 years ago

we need a blue coca cola

1point

Lara Harris 6 years ago

Aaaaah, right, no I didnt see those, I got distracted by the ducks.

1point

Whiskey Sour 6 years ago

Seriously? This is just more commercialization of the holiday. Bah Humbug!

1point

Carey Grayson 6 years ago

What subliminal message are they trying to say? Please drink from bottles, not from cans. I can live with that.

1point

SJ_Panda_love 6 years ago

Clever! Super Clever!

1point

Geri Jernigans 6 years ago

I'm more into having a Christmas Pepsi.

0points

Zuzanna Plucinska-Olczak 6 years ago

second to last pic, there was a red coke bottle, on the bears neck.. ; - ;

0points

Kenny Kulbiski 6 years ago

Meh.

0points

Janice 6 years ago

Clever, but I don't think this warrants an entire article.

0points

thibault bernier 6 years ago

I don't think i can be exited with coca cola anymore. One of the worst company out there... Plus this article is garbage to be honest.

0points

Patricia Ross 6 years ago

As a graphic artist who doesn't drink soda I appreciate the artist's clever manipulation of the subject.

0points

Monilip 6 years ago

"“The illustrations feel fresh and playful and capture special holiday moments of family togetherness" - "special holiday"? It is call Christmas, one of two most important Christian Holy Days. "Special Holiday", please...

0points

Monilip 6 years ago

*it is called

0points

Load More Replies...

Chris Manns 6 years ago

The eyes are bottle caps .

0points

$copper-fractions avatar$

Tiny Dynamine 6 years ago

Yeah, because all we all know, nothing says Christmas like Coca Cola. Think about that... because it's b******t.

0points

Joseph Johnson 6 years ago

No one noticed that the eyes are upside down bottle caps

0points

Gerry Higgins 6 years ago

“The illustrations… capture special holiday moments of family togetherness” If your family is covered in fur and live at the north pole

0points

Angelle WEBB 6 years ago

The eyes are also bottle caps

0points

riley.girl 6 years ago

Coke! You are so genius!

0points

Nadine Ducca 6 years ago

You show me that itty bitty picture and you expect me to see the details of the noses and eyes? Sheesh! The only thing I noticed, and by the way it isn't mentioned here, is that the grey part on one of the polar bears looks like a glass bottle pouring out (up) liquid. You can see it on the green and silver cans.

-1point

Bear Trapp 6 years ago

They sure did mention it. Read again.

3points

Load More Replies...

tatty! 6 years ago

This comment is hidden. Click here to view.

A dose of reality... 6 years ago

"“The illustrations… capture special holiday moments of family togetherness”" Sorry, what????

67points

N G 6 years ago

Bye polar?

24points

Load More Replies...

Hans 6 years ago

Well, it is christmas...lights, warmth, cozyness, the smell of cinnamon, freshly baked cookies, an ice cold black liquid gurgling down your throat...wait, what?

15points

Monika Soffronow 6 years ago

It is noy even worth repeating.

0points

TC 6 years ago

They probably mean Christmas...

0points

Jonathan Eatsalot 6 years ago

C'mon BP, stop the advertising

48points

Kent Obediah Hayton 6 years ago

Lol I'm catching up to u Jonathan

-3points

Load More Replies...

Little Menace 6 years ago

'Tis nothing but an advert.

29points

Miklós Nagy 6 years ago

The only thing I saw was a polar bear whose throat had been cut. Also the green coke still not green. :(

13points

EliseMyers 6 years ago

This comment is hidden. Click here to view.

Load More Replies...

Von 6 years ago

Not impressed whatsoever. There is nothing inspiring, nostalgic, or, even at a basic level, cute about putting a coke bottle on the nose of a polar bear, or some warped 2 liter bottle within the negative space. I won't be buying coke a'cola this holiday season in protest of this amateurish graphic design fail.

11points

Anna Sheridan 6 years ago

Um I think I just read an ad for Coca Cola.

10points

Sykz 6 years ago

I hope Coca-Cola is donating to the Arctic Wildlife Reserve preservation.

10points

xanbex 6 years ago

An Ad by any other name...Pathetic...a new low for BP.

6points

Sharon Halfhill 6 years ago

This is obviously sponsored in some way and I'm cringing at how overrated the title and descriptions are.

5points

Tish Christian 6 years ago

Coca Cola are the devil

4points

Cataclysmique Lalie 6 years ago

it's just c**p!

4points

Ml7500 6 years ago

... I see also caps shaped eyes...

3points

Echo 6 years ago

The first time I tried to snort coke... I almost drowned..... bwhahahahaha I finally found a reason to use that joke.

2points

Imma Letchofinish 6 years ago

This post sponsored by Coca Cola™

2points

Sally Vogel 6 years ago

BP ... a new low.

2points

A. Najime 6 years ago

S****y post is s****y. FO

2points

Virgil Blue 6 years ago

Yes, right. Because polar bears are known to form happy families who like to come together in good cheer. Well no actually they don't.

1point

stella 6 years ago

WHAT THE HE'LL ARE YOU TALKING ABOUT? ??????

1point

Monika Soffronow 6 years ago

With Trump talking about using nuclear weapons as retaliation for nonnuclear threats. I would like to see less advertising of an overpriced American obesity and diabetes-inducing teeth destroying totally, completely unnecessary substitute for water.

1point

Vale Munchies 6 years ago

we need a blue coca cola

1point

Lara Harris 6 years ago

Aaaaah, right, no I didnt see those, I got distracted by the ducks.

1point

Whiskey Sour 6 years ago

Seriously? This is just more commercialization of the holiday. Bah Humbug!

1point

Carey Grayson 6 years ago

What subliminal message are they trying to say? Please drink from bottles, not from cans. I can live with that.

1point

SJ_Panda_love 6 years ago

Clever! Super Clever!

1point

Geri Jernigans 6 years ago

I'm more into having a Christmas Pepsi.

0points

Zuzanna Plucinska-Olczak 6 years ago

second to last pic, there was a red coke bottle, on the bears neck.. ; - ;

0points

Kenny Kulbiski 6 years ago

Meh.

0points

Janice 6 years ago

Clever, but I don't think this warrants an entire article.

0points

thibault bernier 6 years ago

I don't think i can be exited with coca cola anymore. One of the worst company out there... Plus this article is garbage to be honest.

0points

Patricia Ross 6 years ago

As a graphic artist who doesn't drink soda I appreciate the artist's clever manipulation of the subject.

0points

Monilip 6 years ago

"“The illustrations feel fresh and playful and capture special holiday moments of family togetherness" - "special holiday"? It is call Christmas, one of two most important Christian Holy Days. "Special Holiday", please...

0points

Monilip 6 years ago

*it is called

0points

Load More Replies...

Chris Manns 6 years ago

The eyes are bottle caps .

0points

$copper-fractions avatar$

Tiny Dynamine 6 years ago

Yeah, because all we all know, nothing says Christmas like Coca Cola. Think about that... because it's b******t.

0points

Joseph Johnson 6 years ago

No one noticed that the eyes are upside down bottle caps

0points

Gerry Higgins 6 years ago

“The illustrations… capture special holiday moments of family togetherness” If your family is covered in fur and live at the north pole

0points

Angelle WEBB 6 years ago

The eyes are also bottle caps

0points

riley.girl 6 years ago

Coke! You are so genius!

0points

Nadine Ducca 6 years ago

You show me that itty bitty picture and you expect me to see the details of the noses and eyes? Sheesh! The only thing I noticed, and by the way it isn't mentioned here, is that the grey part on one of the polar bears looks like a glass bottle pouring out (up) liquid. You can see it on the green and silver cans.

-1point

Bear Trapp 6 years ago

They sure did mention it. Read again.

3points

Load More Replies...

tatty! 6 years ago

This comment is hidden. Click here to view.

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