Seth amassed an enormous following thanks to his efforts to raise (pun intended) awareness on various issues, from daylight savings to COVID-19 vaccines. But he mostly touches on random daily life matters like liking social media posts from a friend’s ex and January being “the Monday of the year.” 

His efforts have led him to photo ops with notable figures, such as United States President Joe Biden and English singer-songwriter Ed Sheeran. 

Seth’s beginnings as the Dude With Sign man began while he was working as a comedy writer for a party card game called What Do You Meme? As he told Drew Barrymore in an interview, his first sign was about replying to company-wide emails, which was happening at work at the time.

Seth described it as a success, prompting him to do it more. When coming up with his next sign idea, he says he tries to keep it relatable enough for everyone to understand. 

“If it’s something that’s trending on Twitter America, I realize I have fans in Istanbul and Australia,” he said. “I want to make sure that it’s fully known before I do it.”

Seth’s concept was indeed unique in its own right. In his interview with Drew Barrymore, he didn’t seem hesitant when he raised the first sign. For anyone with a seemingly quirky idea, he says to go ahead and do it anyway. 

“Maybe there are people who’ll love it, but make it different in your own way,” he encourages.

Not everyone would be willing to stand in a crowded street, holding up a sign that boycotts using Microsoft Teams for video meetings. Seth admits he received many weird stares from passersby but eventually felt less daunted by possibly “looking stupid.” 

“Now I’m so happy that I didn’t give up and think that that was just a dumb idea,” he proudly said.

Now, let’s hear your thoughts, dear readers. Are you a fan of Seth/Dude With Sign? What do you think is the appeal of his content?