Comedy writer Ariane told Bored Panda that, in her opinion, witty comebacks can be both spontaenous and planned out. "I've definitely come up with comebacks that are spontaneous. For instance, I told my daughter that if she didn't behave, I'd give her inheritance to a donkey sanctuary. She said, 'You wouldn't', and I came back, 'You bet your ass!' But though I hadn't used that comeback before, I clearly had knowledge of the pun and might have used something similar in the past."

She also pointed out something that honestly took me by surprise: "When it comes to stand-up, a lot of heckle putdowns are scripted and shared among comics." And here I thought that heckles were all instinctive and natural. I'll have to rethink some stuff about my fave comedians now.

Ariane said that the line between a regular comeback and one that makes us snort into our cups of tea is clear for everyone to see. "It needs to be very fast, well-timed, and take people by surprise as well as being clever, witty, and immediately understandable." So no pressure then!

The beauty of comedy, according to Ariane, is that (sometimes) our subconscious mind kicks in and takes us by surprise, along with the audience. "But that's relatively rare in my experience. I'm sure many other comics are more natural than I am!

The ‘Clever Comebacks’ community was founded in January 2018 and will be celebrating its 3-year anniversary very soon. In that time, they’ve amassed nearly 679k loyal members who are practicing the ancient art of the perfect comeback.

Personally, I think that comebacks are all about accurate, piercing, rapier-like wit. And the essence of wit is brevity, spontaneity, and stating the truth. It’s not a comeback if you spend an hour thinking about it and then another hour writing it out. Comebacks are the sniper rifles of the verbal battlefield. Not shotguns. Not machine guns. It’s all about one phrase—one roast.

The BBC tends to agree with my point of view. According to Rhea Wessel, witty comebacks can’t be planned—they can only be made in the moment. And timing is everything. Even if you come up with the perfect thing you could’ve said while you’re in the shower a day later, that amazing comeback is useless now. Too little. Too late.

That’s actually the beauty of comebacks. Sometimes, you end up just as surprised by your wit as everyone else is. It’s like, for a single beautiful moment, the Spirit of Absolute Roasting possessed you and gave you glorious guidance. 

Abigail Paul, the artistic director at the Theatre Language Studio in Frankfurt, told the BBC that we can improve our wit by giving ourselves just a bit of extra time to craft a great answer. Strangely enough, that involves becoming a better listener. We need to train ourselves to listen to others and respond appropriately, instead of tuning out and only thinking about the points we want to make in the discussion. That way, you’ll be more than ready to mount a witty defense because you won’t be caught unaware.