Bored Panda works better on our iPhone app
Continue in app Continue in browser

BoredPanda Add post form topAdd Post
Tooltip close

The Bored Panda iOS app is live! Fight boredom with iPhones and iPads here.

15 Creative Guerrilla Marketing Ideas
User submission
1.8K
286K

15 Creative Guerrilla Marketing Ideas

ADVERTISEMENT

Did you enjoy looking at 33 Cool and Creative Ambient Ads and 25 more that we posted?

If the answer is yes, then you’ll definitely love these! We’ve collected fifteen more clever examples of guerrilla advertising, so you can think of it as a “Part III” of our creative advertisement series.

Now, I’ll be completely uncreative and just quote Wikipedia, but you can skip right to the pictures:

The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy, and imagination rather than a big marketing budget. The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing.

Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR or publicity stunts, and any unconventional marketing intended to get maximum results from minimal resources. This kind of viral marketing gets people to organically advertise products through discussion and social interaction. [1]

RELATED:

    1. Greenpeace: Tree

    “Deforestation continues with the turn of a page” – Awareness campaign by Greenpeace (Advertising Agency: LINKSUS, Beijing, China)

    ADVERTISEMENT

    2. It’s a Boy Card

    “Insert finger and open. It’s a boy!” A card announcing the arrival of a baby-boy.

    3. South Africa Tourism: Zebra

    “It’s closer than you think.” Ambient advertising idea for South Africa Tourism. Zebra Crossings near traffic lights in Mumbai were turned into crosswalk art that resembles the stripes of a real zebra. (Agency: Contract, Mumbai, India)

    4. Hawaiian Tropic: Enjoy The Sun

    An interactive advert to help you enjoy the sun! (Agency: Grey, Stockholm, Sweden)

    5. Styx Underwear: Only Time

    ADVERTISEMENT
    ADVERTISEMENT

    Styx Underwear for men has a unique design that ensures it won’t ride and get stuck up your rear end.

    6. WWF: Billboard

    “Save paper, save forests.” (Advertising Agency: Saatchi & Saatchi, Paris, France)

    7. Comedy Central: Hand

    Art Director / Copywriter: Rod Henriques

    8. Business card for Dr. Kiprov – Cosmetic Surgery

    Via the use of two rubber inserts, this creative business card shows the effect that Dr. Kiprov’s cosmetic surgery can have. (Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria)

    9. Chart Business Card

    ADVERTISEMENT

    Ideally, you can trust your financial advisor to sell before a downturn and buy stocks before they go up. And so, this unique business card with its double-sided design communicates this promise. (Advertising Agency: Rethink, Canada)

    10. Bavaria Pilsner Beer: Book

    Men are from Bars. Women are from Venus. (Advertising Agency: KesselsKramer, Amsterdam, The Netherlands)

    11. Clear: No Dandruff

    “Clear. No Dandruff.” Ad created to show the effectiveness of Clear in eliminating dandruff. (Advertising Agency: Lowe/SSP3-Bogotá, Colombia)

    12. Total Nutrition Corporation, GNC Burn 60: Burn Bag

    15 Creative Guerrilla Marketing Ideas

    These supplement promise to help pinch your waist just like this creative shopping bag. See more examples of creative bagvertising here. (Advertising Agency: DDB DM9JaymeSyfu, Manila, Philippines)

    13. Alzheimer’s New Zealand: Eraser USB Stick

    Actual working erasers were hollowed out and fitted with USB memory sticks. The message displayed on the top is: ‘Alzheimer’s erasers your memories. Save them.’ On the reverse side was the Alzheimer’s New Zealand logo and website alzheimers.co.nz. (Advertising Agency: Colenso BBDO, Auckland, New Zealand)

    14. EIZO: Pin-up Calendar 2010

    EIZO medical imaging high precision displays for the examination and diagnosis of radiographs. Whereas craftsmen are showered with pin-up-calendars at the end of every year, this kind of present is less popular among medics. EIZO breaks this taboo. This pin-up calendar shows absolutely every detail. (Advertising Agency: Butter, Berlin/Duesseldorf, Germany)

    15. Ballet Classes

    15 Creative Guerrilla Marketing Ideas
    ADVERTISEMENT

    286Kviews

    Share on Facebook
    Tom

    Tom

    Author, Community member

    Read more Β»

    I may look like a cat, but deep down I'm a panda. Sometimes I'm lazy, sometimes I'm bored - I'm just like you, but a bit cooler.

    Read less Β»
    Tom

    Tom

    Author, Community member

    I may look like a cat, but deep down I'm a panda. Sometimes I'm lazy, sometimes I'm bored - I'm just like you, but a bit cooler.

    What do you think ?
    Add photo comments
    POST
    management Guru
    Community Member
    4 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Hey! The ideas related to Guerrilla advertising are really very creative and clever. I got amazed to see some of the pictures that you have posted in this article. Inspiring from your creativity I posted a similar article related to Guerrilla marketing ideas and types of Guerrilla marketing.

    management Guru
    Community Member
    4 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Hey! The ideas related to Guerrilla advertising are really very creative and clever. I got amazed to see some of the pictures that you have posted in this article. Inspiring from your creativity I posted a similar article related to Guerrilla marketing ideas and types of Guerrilla marketing.

    Related on Bored Panda
    Related on Bored Panda
    Trending on Bored Panda
    Also on Bored Panda