Get Premium
Dark mode theme is available exclusively for premium users. Learn more about the benefits of subscribing.
No fees, cancel anytime.
Dark Mode 
No fees, cancel anytime 
1.9K
Company Asks 100 People To Draw 10 Car Logos From Memory, And The Results Are Hilarious
Van Monster, the largest used van retailer in the United Kingdom, wanted to find out how well people remember famous car logos.
The company gathered 100 people (54 women and 46 men) of varying ages and told them only that they would be asked to draw 10 items. As the experiment began, participants were sat in separate booths and given the same sets of felt-tip pens, along with 10 pieces of paper with the name of each car make on the top. They were given an unlimited amount of time to draw all 10 logos.
Whilst around 80% of drawings used the right colors, and 78% of the main badge shapes were correct, people have had difficulties remembering other details.
No wonder. “Despite some of these badges remaining consistent over decades, the patterns and pictures featured are too much for many minds to recall,” Van Monster wrote in a statement. “Overall only 12% of drawings were near perfect, and 26% were good but not perfect. Generally, as expected, the simpler the logo, the more accurately participants were able to recall and draw.”
More info: vanmonster.com
RELATED:
BMW
Image credits: vanmonster
Image credits: vanmonster
Image credits: vanmonster
Image credits: vanmonster
Evolution of BMW logo
Image credits: vanmonster
Audi
Image credits: vanmonster
Image credits: vanmonster
Image credits: vanmonster
Evolution of Audi logo
Image credits: vanmonster
Alfa Romeo
Image credits: vanmonster
Image credits: vanmonster
Image credits: vanmonster
Image credits: vanmonster
Evolution of Alfa Romeo logo
Image credits: vanmonster
Ferrari
Image credits: vanmonster
Image credits: vanmonster
Image credits: vanmonster
Image credits: vanmonster
Evolution of Ferrari logo
Image credits: vanmonster
Ford
Image credits: vanmonster
Image credits: vanmonster
Image credits: vanmonster
Evolution of Ford logo
Image credits: vanmonster
Once Van Monster had all the completed drawings, the organization had them analyzed by a group of five experts, working in design, marketing and/or data analysis. The professionals graded each picture on criteria individual to the car badge, which generally consisted of looking at shapes, colors, detailing, writing, and fonts. This grading was then used to place the pictures onto a grid in order of accuracy.
Later, Van Monster even caught up with Charlie Bell, Creative Director at Whitespace, one of Scotland’s leading creative agencies, to talk about the future of car branding. “We are witnessing a massive shift in the automotive industry,” Bell said. “Technology has infiltrated every aspect of it. Self-driving cars, interactive dashboards, GPS, smart lanes, AI traffic systems. Tesla has ripped up the rule book in terms of branding. Tesla is not just a car company, it’s a tech brand. They act more like Apple than they do Ford.”
Bell said car brands have reacted to this and we are now seeing traditional car brands refining their look to be more in line with the current trend of flat vector graphics. “Gone are the shiny chrome effects in logos for many brands. Volkswagen, Toyota, Lotus, Hyundai, Audi, and Mini are just a handful of automotive brands opting for a more minimal approach.”
“And it is telling that the logos people could recall best where the simplest yet most striking.”
Volkswagen
Image credits: vanmonster
Image credits: vanmonster
Image credits: vanmonster
Image credits: vanmonster
Evolution of Volkswagen logo
Image credits: vanmonster
Peugeot
Image credits: vanmonster
Image credits: vanmonster
Image credits: vanmonster
Image credits: vanmonster
Evolution of Peugeot logo
Image credits: vanmonster
Renault
Image credits: vanmonster
Image credits: vanmonster
Image credits: vanmonster
Image credits: vanmonster
Evolution of Renault logo
Image credits: vanmonster
Toyota
Image credits: vanmonster
Image credits: vanmonster
Image credits: vanmonster
Image credits: vanmonster
Evolution of Toyota logo
Image credits: vanmonster
Vauxhall
Image credits: vanmonster
Image credits: vanmonster
Image credits: vanmonster
Image credits: vanmonster
Evolution of Vauxhall logo
Image credits: vanmonster
What do you think ?
Rissie 4 years ago
I saw it in between and was hoping and all my hopes came true! ;)
Load More Replies...
Rissie 4 years ago
I saw it in between and was hoping and all my hopes came true! ;)
Load More Replies...
Related on Bored Panda
211
43