Every car owner occasionally runs into problems where hope and the car repair shop are only things that are able to help. But interestingly, a recent survey has shown that most Americans aren’t satisfied with their current auto service provider.

"Only 34 percent of consumers are always satisfied with their auto service provider," said Nelson Rodenmayer, SVP of Sales and Marketing at UpSwell, which ran the survey. "That means that 66 percent of consumers are potentially open to going somewhere else. We want to help auto shop owners tap into that 66 percent market share and get more customers into their shop."

We may discuss what good auto service is, but the survey showed that most people, 78%, believe that fair prices equate to good auto service. In fact, price beats other factors like good communication, timeliness, respect and honesty.

Meanwhile, the top three most liked offers include free tire rotation with oil change, discounted oil changes, and a loyalty program. Moreover, 36% of responders get their car checked at a service twice a year, but the number drastically increases with age. The older the respondent, the more likely they get their car serviced more often.

You may wonder how to convince customers that your car service is trustworthy. An interesting experiment was done by Quik Videos, which allows service and repair professionals to email and text short, no-cuts, real-time videos of what needs to be done on their cars and why. Turns out that about 94% of customers watch the films, and an average Quik Video-using dealership has a 212 percent upsell rate, the company’s CEO said.

Jack Gardner, CEO of Quik Video, said that filming a video that explains what has to be done on a car and why “empowers the consumer to make an informed decision.” Moreover, it allows to build that much-needed trust since “’You wouldn’t lie to me on video,’” as Gardner put it.