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I Use Toy Cars Instead Of Real Ones To Create These Car Ads
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I Use Toy Cars Instead Of Real Ones To Create These Car Ads

I Shot These Car Ads With Toy CarsI Shot These Car Ads With Toy Cars And Very Little Photo ManipulationI Created These Ads Using Only Miniature Worlds And Toy CarsI Use Toy Cars Instead Of Real Ones To Create These Car AdsI Create Ads For Popular Car Brands Using Only Toy CarsI Use Toy Cars And Miniature Landscapes To Create These Realistic Car AdsI Use Toy Cars Instead Of Real Ones To Create These Car AdsI Use Toy Cars Instead Of Real Ones To Create These Car AdsI Use Toy Cars Instead Of Real Ones To Create These Car AdsI Use Toy Cars Instead Of Real Ones To Create These Car Ads
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What happens when you have to create an advertising project about cars, but you don’t have a crew and have only toy cars (1:43 scale).

I got a referral from Skoda and a Hungarian car magazine to photograph model cars like they would be real. I accepted the challenge!

I really love these situations! Toy photography is special because I can do everything that is in my mind. There are no limits for these car ads! If I need snow, I make it. If I need rain, desert, streets or anything I can create them!

I spend hours and hours creating miniature worlds with as many real elements as possible (e.g. smoke and dirt). Most of the car photos took me 7 to 12 hours each to complete, but one particular photoshoot idea took a whopping 10 days for set building, concept work, shooting, and post-production.

While it would be easier to fake things like motion blur using Photoshop, I actually captured it on camera – the blur you see in the backgrounds and in the cars’ wheels wasn’t the result of digital manipulation.

I build real scenery and try to turn my photo ideas into reality. My main principle is that I don’t use Photoshop for manipulation. I do everything in front of the camera (e.g. motion blur, rain, dust, etc). Of course, there are some cases when I can’t avoid this, but I always indicate which parts contain modifications.

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After the Skoda project, I have worked on another one with the Mercedes G-Class model (1:18 scale).

You can watch work videos about the images and the bottom of the article you will find a behind the scenes picture collections. I hope you will enjoy it!

More info: Instagram

RELATED:

    I did many takes to reach the perfect look for the flying dust

    Manipulation: wheel motion, car lamps.
    Real: everything else.

    I built this scenery for days. I made many test pictures with smoke what was a nightmare. I spent hours and hours to blowing the perfect shaped smoke behind the car

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    Manipulation: car lamps, air dust, sunspot.
    Real: everything else.

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    Here the motion blur is also real. I built a movable asphalt surface while the car was fixated

    Manipulation: cloud texture, car lamps.
    Real: everything else.

    Action shot in the snow

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    Manipulation: car lamps.
    Real: everything else.

    Playing with perspective. This is one single image mixed with real environment

    Everything is real in this photo

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    Driving in a storm. I used water spray for the rainy weather

    Manipulation: car lamps.
    Real: everything else.

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    I built movable scenery and fixed the car. So I could move the whole background and the road. It makes the background blurry and the “asphalt” spun the wheels

    Manipulation: car lamps.
    Real: everything else, the complete motion too.

    I used greenscreen for the homogenous background. I changed its color and placed a cloud texture

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    Manipulation: car lamps, cloud texture.
    Real: everything else.

    In this image I wanted to create as much dynamic as possible. So I used a dutch camera angle and water splash

    Manipulation: car lamps.
    Real: everything else, yes every part of the splash as well!

    The elegance of the G-Classe

    Manipulation: car lamps.
    Real: everything else.

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    Just for fun. A dreamy picture

    Manipulation: car lamps.
    Real: everything else.

    Here you can watch the whole workflow including the scenery building and practical tricks

    G-Classe series was a difficult challenge as well. At first, I checked the life-size one to collect some inspiration

    Here you can see, how everything is moving except for the car

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    Benedek Lampert

    Benedek Lampert

    Author, Community member

    Read more »

    Hi,I am hungarian action toy photographer. I'm creating miniature worlds from anything! I hope you will like my works :)!

    Read less »
    Benedek Lampert

    Benedek Lampert

    Author, Community member

    Hi,I am hungarian action toy photographer. I'm creating miniature worlds from anything! I hope you will like my works :)!

    Aelita Senvaitytė

    Aelita Senvaitytė

    Moderator, BoredPanda staff

    Read more »

    My name is Aelita and I have been an Editor for Bored Panda since 2019. I spend my days working with my amazing team and making articles the best they can be. Fantasy and magic have always ruled over my world, from movies to TV shows, to Video Games to tabletop games like Dungeos and Dragons, I try to find magic in every part of my life. Writing is a big part of me too, I hope to publish a fantasy novel one day. I also enjoy playing guitar and singing, as music always help me to get in a great mood. I have an adorable German Shepherd named Hela and we get into all kinds of adventures together.

    Read less »

    Aelita Senvaitytė

    Aelita Senvaitytė

    Moderator, BoredPanda staff

    My name is Aelita and I have been an Editor for Bored Panda since 2019. I spend my days working with my amazing team and making articles the best they can be. Fantasy and magic have always ruled over my world, from movies to TV shows, to Video Games to tabletop games like Dungeos and Dragons, I try to find magic in every part of my life. Writing is a big part of me too, I hope to publish a fantasy novel one day. I also enjoy playing guitar and singing, as music always help me to get in a great mood. I have an adorable German Shepherd named Hela and we get into all kinds of adventures together.

    What do you think ?
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    Troux
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    "Manipulation: ___ Real: ____" You sir, are the gold standard for what modern photography should portray and report. Thank you for the honesty, it only highlights you further as an artist.

    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Thank you so much my friend! Its important to me that dont fool the viewers. Im proud of that I can solve many thing without Ps, but sometimes its necessary. Through this, like i mention the manipulated parts, I wanna gain the trust of the people. :) I mean, they can know if I say thats real they can believe me coz I would mention if wouldnt be. :)

    Load More Replies...
    Dorothy Parker
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Please may we have some more...any topic? What an eye for detail.

    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Thank you! :) If you check my instagram page @benedek.lampert you will find more toy photo content not just with cars but with lego and others. :)

    Load More Replies...
    Night Owl
    Community Member
    4 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Very cool and impressive! Especially the smoke must have been very hard to manipulate

    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Thank u mate! :) Yes! And its funny because when I have made the test pictures I could blow the smoke perfectly. But when I tried to take the final capture, it took me hours to make it sutiable. :D

    Load More Replies...
    Load More Comments
    Troux
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    "Manipulation: ___ Real: ____" You sir, are the gold standard for what modern photography should portray and report. Thank you for the honesty, it only highlights you further as an artist.

    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Thank you so much my friend! Its important to me that dont fool the viewers. Im proud of that I can solve many thing without Ps, but sometimes its necessary. Through this, like i mention the manipulated parts, I wanna gain the trust of the people. :) I mean, they can know if I say thats real they can believe me coz I would mention if wouldnt be. :)

    Load More Replies...
    Dorothy Parker
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Please may we have some more...any topic? What an eye for detail.

    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Thank you! :) If you check my instagram page @benedek.lampert you will find more toy photo content not just with cars but with lego and others. :)

    Load More Replies...
    Night Owl
    Community Member
    4 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Very cool and impressive! Especially the smoke must have been very hard to manipulate

    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Thank u mate! :) Yes! And its funny because when I have made the test pictures I could blow the smoke perfectly. But when I tried to take the final capture, it took me hours to make it sutiable. :D

    Load More Replies...
    Load More Comments
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