The only time "women belong in the kitchen" is acceptable is when it's followed immediately by "men belong in the kitchen. Everyone belongs in the kitchen. That's where the food is". ANYTHING else - especially when it's split over multiple tweets where context is obliterated, is a bad move.

Obviously they didn't have a woman on their marketing team, because if they did there's no way in hell that that comment would have gone out into the world. They may have meant it to reflect something else, but it's a total fail! Burger King, stop digging yourselves in deeper. 🤦‍♀️

Calm down, people. This is wanted attention, maybe even wanted cancellation. This is how marketing directors work nowadays. Best to ingore them. Instead of retweeting or discussing, better go to the kitchen and prepare a really good burger. Gender notwithstanding. (Occasional chef Hans does the burgers over here and I think I belong well into the kitchen to do so.)

I'm still grappling with "Burger King" and "culinary dreams" being used in the same sentence

I wonder how burger king treated the women that spoke up and warned them they could not tweet this. I imagine it probably was similar to this "Don't worry sweetheart, this will be fine." Gross

Burger King belongs in the past with that tweet. Women can do whatever the f they want and so what if they don't like cooking? You can offer a scholarship, but don't think that every girl wants to have one. If girls wanted to cook, then THEY WOULD COOK. EDIT: Boys too

Bad move

*clown music intensifies*

Another reason to cook healthy vegetables at home!

i'm sure it is a very effective and clever way to talk about the gender gap in fast food restaurants. If it wasn't about this controversy, no one would've mentioned it lol

Honestly, this basically failed because people do not know how social media works. I missed it, too. The ENTIRE message needs to be in the first post. I just learned something today!

The fact that nobody saw the retweet proves how wrong this was! It was a cheap way of clickbate using a very very serious matter on a very important day! It's a huge shame and people at marketing should be fired for that! Spreading a sexist idea just to show us that you are trying what?? To help women with their culinary dreams at a burger king?? Really?? This is were culinary dreams are dying for sure! I don't think that any chef dreams of working at a burger king in the first place and you know that pretty well!

Weakest crybaby generation ever lol. Go ahead start hitting that dislike button kiddies, you know its true lol

Why does there always have to be a gender "quota" on stuff like this? There are thousands and thousands of brilliant woman chefs out there - many running their own businesses. Maybe only 20% of chefs are women because the other 80% choose not to be?

Do people really care about work place ratios? If no ones acting shitty or sexist in the first place what does it matter what job times people want to go into? Also... It's burger king... People inspire to work there, like f**k.

oh man, you better believe that twitter ripped them a new one.

Burger King forgot no one has a sense of humour anymore.

That was awkward.

Aaaaand that's how you get a lot of people talking about one burger chain among a billion.

I found this to be genius marketing. I knew 100% immediately they were going to follow up with some stats on the very few women chefs there are. No company is that dumb to tweet something so obviously sexist.

It's an industry thing - restaurant chefs are nearly always men, and often refuse to accept women chefs.

I thought it was brilliant marketing as it gave a lot of attention to the scholarship program. Every woman I know, thought it was brilliant as well. I think it is the small amount of butthurt people who don't understand that they were taking a sexist trope and turning it on its head because they got upset when they read the first tweet and couldnt admit they were morons for not reading further before lashing out online and need to force this to make themselves seem less stupid

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Btw, this tweet is taken out of context, this is due to the fact that in some countries it is believed that men belong in the kitchen.

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Yes Boogerking. Also like how your employees “belong in the kitchen during holidays” Bye bye burger king, btw your food sucks

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Have they forgotten about Amelia Earhart, Rosa Parks, Sally Ride, Hillary Clinton, Kamala Harris, and Simone Biles? Women like that?

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Burger King forgot that all humor has been forbidden. And why isn't there a Burger Queen, huh?