Just not the attention they wanted.

Global ridicule and condemnation is not synonymous with "successful"

I'm sure their design team are using the no publicity is bad publicity line as you are. At their post-mortem, exit interview meeting.

They would have been better keeping the cat and losing the word. As it stands, the "big cat" is no more and is more like the "big shat"!

Governor Blagojevich of Illinois had just been convicted by the Illinois State Senate of Abuse of Power and was accused of trying to sell Barack Obama's vacated Senate seat (Obama had just been elected president leaving his Senate seat vacant.) Blagojevich decides to do the talk show circuit and ends up on David Letterman. Letterman, who rarely pulled his punches, asks why the disgraced politician wanted to be on his show. Blag answers, ""Well, you know, I've been wanting to be on your show in the worst way for the longest..." before Letterman interrupted and said "Well, you're on in the worst way, believe me." Not all attention is good. And going viral for the wrong reason is not good.

Brand logo has to fit image. Rich customers - their market- can choose a brand, based purely on this.