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Many brands have gone for redesigning their logos for various reasons, including targeting a new audience, staying relevant, or achieving a modern look. There are many logos that we can recognize instantly and some others have been constantly changing. Some redesigns look very similar to the old ones, whereas others are unrecognizable. In this poll, there are 26 old and new versions of popular brand logos and you get to decide which ones look better. 

Time to vote!

#1

Burger King

Burger King logo redesign: before and after comparison.

Burger King Report

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Carl Roberts
Community Member
1 week ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

People might be confused on this one. The "after" is the both the old AND the new logo, originally used from 1968-1999, then reintroduced in 2020.

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#4

Adidas

Adidas logo redesign comparison: before with trefoil, after with three stripes.

Adidas Report

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聖楷Thomas
Community Member
1 week ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Right now, Adidas is only using the 3 stripes without the wordmark, and the old logo is still in use for their Originals series.

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#8

Burberry

Before and after comparison of Burberry brand redesign, showcasing logo evolution.

Burberry Report

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Ritchat
Community Member
1 week ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

From a design point of view, the old logo does not fulfill basic logo design rules. A logo should work, no matter how big or small it is displayed. The knight and horse are way too intricate. While it's prettier and more unique than the new one, it would be hell to put it in an small affiliate banner for example. Would just be a black smudge.

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#10

Ebay

eBay brand redesign showing a before and after logo comparison.

ebay Report

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Nikole
Community Member
1 week ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The moment I scrolled down to this post, an eBay commercial ran on the tv. I’m scared.

#11

Levi’s

Before and after images of Levi's brand redesign, comparing old detailed logo with modern simplified design.

Levi’s Report

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wrong
Community Member
1 week ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They don't even sell denim anymore. The best they offer is indigo washed duck. A precursor to denim, but not denim. Denim has rigid weft fibers.

#13

Apple

Before and after images showing a brand redesign from Apple Computer Co. to a modern Apple logo.

Apple Report

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Sniggiw
Community Member
1 week ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I do kind of like the old one but does give a bit of ‘ye olde Apple computer’ vibe.

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#14

Fanta

Fanta brand redesign comparison with "Before" and "After" logos, showcasing changes in color and design.

Fanta Report

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sbj
Community Member
1 week ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I've seen photos comparing Fanta sold in the USA to that in the UK, the one in the USA has so much food colouring and I've never seen such a shade of orange

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#21

Us Open

US Open logo redesign comparison highlighting brand redesigns with before and after images.

US Open Report

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LakotaWolf (she/her)
Community Member
1 week ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I was an English major and I have an English degree, and I normally DGAF about spelling/punctuation/capitalization, because no one loves a pedant. However, the use of all lowercase letters in the "new" logo looks absolutely hideous, because it actually literally reads as an entirely different thing; now it looks more like a Muppet like Elmo saying "us is open!" when someone is walking into the Muppet Restaurant rather than the acronym for the United States.

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#22

Chevrolet

Chevrolet logo redesign comparison, showcasing brand redesign success.

Chevrolet Report

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Carl Roberts
Community Member
1 week ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Well, there's only 4 people still alive on the entire planet that are old enough to remember the "before' logo, as it was last used in 1913. While the "after" logo, introduced in 2013, is just a variation of the famous logo they've been using for decades.

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#24

Coca Cola

Coca-Cola brand redesign comparison: before and after logo update.

Coca Cola Report

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Widdershins66
Community Member
1 week ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Seeing the new logo is comparable to putting on a new prescription pair of glasses : it's in focus now 🤓

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