Horrible Jaguar Redesign Sheds Light On Other Brand Redesigns – Which Ones Did Great, And Which Ones Flopped
Many brands have gone for redesigning their logos for various reasons, including targeting a new audience, staying relevant, or achieving a modern look. There are many logos that we can recognize instantly and some others have been constantly changing. Some redesigns look very similar to the old ones, whereas others are unrecognizable. In this poll, there are 26 old and new versions of popular brand logos and you get to decide which ones look better.
Time to vote!
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Burger King
People might be confused on this one. The "after" is the both the old AND the new logo, originally used from 1968-1999, then reintroduced in 2020.
Peugeot
Even the "old" one is maybe 15 years old at max. Back in 90's it looked different though
Burberry
From a design point of view, the old logo does not fulfill basic logo design rules. A logo should work, no matter how big or small it is displayed. The knight and horse are way too intricate. While it's prettier and more unique than the new one, it would be hell to put it in an small affiliate banner for example. Would just be a black smudge.
Ebay
Levi’s
The North Face
Kia
Every time I see the new one, I think of the Nine Inch Nails logo.
Pepsi
Time to update this one, BP. Pepsi phased out that "new" logo last year.
Microsoft
They need to put more effort into the product, and less into the branding.
Us Open
I was an English major and I have an English degree, and I normally DGAF about spelling/punctuation/capitalization, because no one loves a pedant. However, the use of all lowercase letters in the "new" logo looks absolutely hideous, because it actually literally reads as an entirely different thing; now it looks more like a Muppet like Elmo saying "us is open!" when someone is walking into the Muppet Restaurant rather than the acronym for the United States.
Chevrolet
Well, there's only 4 people still alive on the entire planet that are old enough to remember the "before' logo, as it was last used in 1913. While the "after" logo, introduced in 2013, is just a variation of the famous logo they've been using for decades.
Coca Cola
Seeing the new logo is comparable to putting on a new prescription pair of glasses : it's in focus now 🤓
Airbnb
The new one always reminds me of a washing instructions label. Do not iron or something.
Came here to say this. The "Fanta" one particularly annoyed me
Load More Replies...All the new ones are so flat and lacking personality. Unless the old logos are just overly complex, like Levi's, the rebrands are boring.
Came here to say this. The "Fanta" one particularly annoyed me
Load More Replies...All the new ones are so flat and lacking personality. Unless the old logos are just overly complex, like Levi's, the rebrands are boring.