Guy uses unorthodox method of lightning people to get media attention/exposure by bringing a flashlight/hamburger box which is nowhere near as good as a proper flash but still better than default phone lighting. Then heavily post processes it in lightroom to pretend it's just a point and click magical portrait maker with a phone, flashlight and a hamburger box.

They're really good but kinda sad he felt the need to photoshop them/touch them up considerably before posting them. Kinda makes the whole experiment pointless :/

Title is misleading: Some idiot uses trash for pictures to get attention and then Photoshops all the said pictures even though they were fine the first time.

I've never seen depth of field like that on an iPhone - very misleading

so much BS

Nice plug MD. Nice plug

For the price of that iPhone 7, anyone can go out & get a brand new entry level DSLR, a flash/softbox bundle & a prime lens for cheaper. You can make out even better if you don't mind going with a body that is used. Might even have some change left over to get a quarter pounder with cheese lol!

If you watch this video carefully you will see that he did not take photos while filming this promo video so for me it is hard to believe this is true, and if you are a pro using Photoshop tools than those photos can be redone even if they are captured with a potato.... :/

his editing skill is awesome lol

Why all the hate? I for one was excited to see this. I have an interest in photography but zero training and little experience. I do know that lighting is a huge factor in photography but I have no budget to go out and buy proper equipment. I get frustrated whenever I try and take a photo of a person because I can never get the lighting right. This experiment has given me hope (and ideas) of how to improvise without proper equipment.

Ho-hum, ho-hum

Want to see a lot of people running around with a flashlight and a bigmac box. Funny... And yes.. 95% PS, not more

Simply, not true. Most of those portraits are shot in open air, or in front of a huge window. Although there was a little artificial light, that would not be visible. I am also skeptic about the shallow depth of field.

I used to do it with a flashlight and an inflated condom. With different color "rubbers" you get different effects. Using a McDonald's box is not as effective as a bent paper plate or piece of shirt cardboard which may no longer even exist. Of course for just a very few dollars you can buy a professional yet very effective device. But then if your goal is to make people think you're somehow doing more than just diffusing light I suppose these little boxes will work reasonably well. But you have to be wary of "hot spots" and the focusing effect of a diffuser with such sharply angled side panels.

This is amazing

Whoa his lighting rig is super innovative. You can't deny that editing played a large role in this though. Don't get me wrong — it's exceptionally well done — but you just can't assume all the artistry can be recreated with a quick trip to a drive-thru ;)

As a student of photography, i can say he is quite amazing. Many people think editing can make terrible photos look good. Lemme tell you, bad photos with bad lighting and with low quality camera is a huge pain in the a*s. Processing can only help so much. You cant post process a black image to a beautiful portrait which is why taking the photo as best as you can is key of being a photographer. If editing is all, then no need for photographers then

These are great but I find myself skeptical they were taken with an iphone.

2004 https://www.facebook.com/photo.php?fbid=10214481578491901&set=a.10208859685588092.1073741839.1192909690&type=3&theater

celebrity photographer uses a paper box - creativity celebrity photographer uses a big mac box - viral marketing campaign...

I agree that it altered. If it's photo shop that skill is massive. The end result is some hauntingly beautiful pictures.

And massive amounts of photoshopping... you forgot to mention that.

I'd be more impressed if it wasn't a pro photog doing it and just a normal guy or girl off the street he should be able to do this and we r not expected to

I guess we are all supposed to ignore the giant window lighting clearly visible in the catch lights of their eyes. The only portrait that looks like it might have been just the box is the guy with the white beard.

Is this another iPhone advertisement (ft. McDonalds) looking for becoming viral?

Too close(-up) for comfort... (Does 'portrait' means it must be in your face?)

Sure beats a $400+ light box.

The miracle is in the phone: https://www.youtube.com/watch?v=xvvXIt7XwXE&app=desktop game-59a6f...52bb51.png