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Have you realized that you’re able to instantly identify a business by looking at its logo, even if its name isn’t a part of the logo? Perhaps you’ve noticed that you can correctly guess the nature of a business by looking at its logo for the first time, even if you’ve never heard of the business before? Logos can be an efficient way of communicating information clearly without using words.

Many mascots have been around for decades. As new brands forge their way into our homes, some brands are taking time to re-develop their logos completely.

Type designer and lettering artist Rafael Serra decided to go out of his way and re-design some of the most well-known brand logos out there, giving us a completely new perspective. The artist’s work can be easily described as being old-school, and we can say for sure that we are definitely seeing that in some of his redesigns even if some of them have a twist that involves a touch of his own style.

More info: behance.net | Instagram

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    #10

    Fanta

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    Jack Centner
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    This is a good logo for marketing, it has those bubbly letters that would make you want to drink one.

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    #15

    Doritos

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    MTV

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    Nudge
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Wait wasn't this supposed to be new logos turned retro? Isn't MTV the most retro thing already?

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    #42

    Pan Am

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    Rolex

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    #47

    Yahoo!

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    Reebok

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    #50

    CNN

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    #52

    Visa

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    #54

    Nestlé

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    #57

    Cornetto

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    MasterCard

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    #59

    Snickers

    Snickers

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    Phendrena
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Would've been a better throwback had it said 'Marathon', but then I'm British, and Marathon > Snickers.

    #60

    Cadbury

    Cadbury

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    Incitatus
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I get that the artist is really fond of stretching everything, but this is practically illegible.

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    #62

    Lipton

    Lipton

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    #63

    Mercedes-Benz

    Mercedes-Benz

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    Tiredpossum
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Without reading what it says I thought it was going to be a hippie company

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    #65

    Puma

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    #72

    Dunkin Donuts

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    Corona

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    Samsung

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    Nespresso

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    NBA

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