The ‘Sarcasm’ Facebook page is run by the team at ‘Digihood Media.’ They describe the page as sharing the “best memes on the internet.” Whether or not that’s true, you can’t deny that the entire social media project has enjoyed a lot of success in recent years.

At the time of writing, a jaw-dropping 48 million Facebook users follow ‘Sarcasm.’

Even though luck plays a very important role in going viral online, you don’t get millions and millions of followers by relying on blind luck alone. These days, nearly two-thirds of the global population has access to the internet.

That means that the number of new and potential content creators is also growing. Standing out from the crowd is no easy feat when there are so many awesome creators, pages, and groups out there crafting and (re)sharing funny images.

Probably the most important part of any meme is its relatability. The pictures have to resonate with their target audience on some level. That way, they get shared and spread further and further. Memes, by definition, are viral attitudes, ideas, and opinions. So, a stellar way to gauge how good a meme is is to see how widespread it is on the internet and in reality.

If you feel compelled to forward something to your family, friends, and coworkers, it’s likely because you vibed with the message in the meme. The topics covered in the image itself can be very varied, from work and parenting to food and being exhausted all the time.

The point is for it to be relatable without being overly bland. If the meme is overly general, it might be too boring. But make it too niche, and you risk the message going over many internet users’ heads.

If your goal is to stand out with your content, ideally, you’re adding a fresh twist to an already relatable idea. That way, you’re not just regurgitating the same old (popular but tired) meme format, just like everyone else. No, you’re evolving the meme. You’re pushing the limits of internet culture. You’re seeing what sticks and what fails to win over the crowd. But, at the end of the day, you can’t fully control what your audience (dis)likes.

Focusing on humorous rather than overly serious content is an easy way to connect to your audience. Who doesn’t like to laugh, right? But the humor that works best here is often punchy and immediate.

You don’t want the text portion of your meme to be overly long because your audience might simply not bother reading the wall of text and will scroll on. Meanwhile, you want the visuals to be eye-catching. In short, always opt for more fluency.

If you ever need inspiration for new memes, you can always look at current events and trending pop culture ideas. That way, you can offer some witty perspectives about the things that other internet users are thinking about. If you’re quick enough, you might actually start a new meme format that others will copy.

One drawback of making memes about current events, however, is that they heavily rely on unspoken context. Once the event passes, it might be difficult for people in the future to grasp why the picture is funny. And if you have to explain a joke, it loses a lot of its power.

Meanwhile, memes that focus on the relatable ups and downs of life as a human being are pretty much timeless. For instance, there won’t ever come a time when people don’t watch their pets doing derpy things or employees don’t moan about being exhausted/underpaid/having bad bosses.

That said, at the end of the day, there’s still a huge amount of luck involved in your pictures spreading across the internet.

Even if you’ve crafted (what you think is) the most ‘perfectly’ relatable meme, it might still not go viral because of when you posted it, what platform you shared it on, and what else is currently going on in the world. The best that you can do is consistently post the memes you enjoy on your page, whether that’s once a week or ten times a day.

Which of the memes that we’ve featured in this list caught your attention the most, dear Pandas? Which ones did you vibe with the most? Be honest, did you send any of them to your friends when you should’ve been working or did you wait till your coffee break?

We always enjoy hearing what you have to say, so if you have a moment, scroll down to the comments to share your thoughts.