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170 Slogans for Companies That Are Marketing Geniuses

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Catchy, memorable and quotable. Slogans for companies set out to do one thing — make you think about their products. If you are a fan of Mad Men, you know how important slogans are. It is, after all, one of the most important marketing campaign elements. Since it is so hard to resist them, you might as well embrace them and learn something about them.

Marketing is a somewhat underrated part of a company. You might not see it, but marketing surrounds us everywhere. It’s easy to learn marketing principles but hard to master. If you ever watched Mad Men, you know that marketing seeks to sell you an experience. For this reason, catchy slogans for brands don’t sell you a product — they sell you an experience.

In a study, 50% of survey respondents found company slogans to be the most important elements in marketing campaigns. So, it’s best to create a slogan that sticks in the minds of consumers for a longer time. In this case, think smaller for a better result. The shorter your slogan, the easier it will stick.

Want to learn more about the more famous slogans for companies? We answer the more frequently asked questions throughout the post. Or, instead, read through the different slogans and taglines companies have used for years. Either way, share your opinion on them in the comments below.

The Top 10 Slogans (As Voted by Bored Panda Users)

We’re not discussing lackluster slogans here. Instead, we’re delving into the creme de la creme of the slogan world. Bored Panda users voted and handpicked their favorite slogans. Think differently? Cast your vote, and together with other users, change the position of these slogans.

This post may include affiliate links.

#1

Kentucky Fried Chicken: “Finger lickin’ good.”

18points

Ancy Antony 8 months ago

Nice, you can also check https://www.glinfotech.net/ they are one of the best Customized Websites & Software's development company

0points

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#2

Skittles: “Taste the rainbow.”

17points

sofacushionfort 2 years ago

“I’m a little lad who loves berries and cream!”

1point

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#3

Red Bull: “Red Bull gives you wings.”

16points

#4

Nike: “Just do it.”

14points

#5

M&M: "Melts in Your Mouth, Not in Your Hands."

14points

Sleestak 2 years ago

It just takes a little longer

1point

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#6

L'Oréal Paris: "Because You're Worth It."

14points

#7

Frosted Flakes: "They're Grrreat!"

13points

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#8

Kodak: "Share moments. Share life."

13points

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#9

MasterCard: “There are some things money can’t buy. For everything else, there’s MasterCard.”

12points

Ursula Johnson 2 years ago

I prefer the old slogan, "Master the possibilities"

0points

#10

State Farm: “Like a good neighbor, State Farm is there.”

12points

What is a Good Business Slogan?

Effective slogans encapsulate an idea in a few words, making them a powerful tool for building a strong brand identity. If your product promotes a lifestyle of action and energy, your slogan should reflect it.

Look at “Red Bull,” which embodies an extreme and daring lifestyle. Since 1997, the company has used the slogan “Red Bull gives you wings,” cleverly alluding to the drink’s energy-boosting qualities, even if it’s not entirely literal.

#11

Levi’s: “Quality never goes out of style.”

12points

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#12

Ajax: "Stronger than dirt."

12points

Lyone Fein 2 years ago

Um. The saying is actually "Stronger than grease. "

1point

#13

Lucky Charms: "They're magically delicious."

12points

#14

Old Spice: “The original. If your grandfather hadn’t worn it, you wouldn’t exist.”

11points

#15

Kellog’s Rice Krispies: “Snap! Crackle! Pop!”

11points

#16

California Milk Processor Board: "Got Milk?"

11points

#17

Maybelline: "Maybe she's born with it. Maybe it's Maybelline."

11points

#18

PlayStation: “Live in your world. Play in ours.”

11points

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#19

Pokemon: “Gotta catch ’em all!”

11points

#20

Maxwell House: “Good to the last drop.”

11points

#21

Energizer: “It keeps going, and going, and going…”

11points

#22

KitKat: “Have a break. Have a KitKat.”

11points

#23

Mercedes Benz: "The Best or Nothing."

11points

#24

Nokia: "Connecting People."

11points

#25

Disneyland: “The happiest place on Earth.”

10points

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#26

Harley Davidson: “American by Birth. Rebel by Choice.”

10points

#27

MTV: “I want my MTV!”

10points

Sleestak 2 years ago

M used to stand for Music

1point

#28

Goldfish: “The snack that smiles back.”

10points

#29

Kay Jewelers: “Every kiss begins with Kay.”

10points

#30

John Deere: “Nothing runs like a Deere.”

10points

What Are Cool Slogans?

The concept of “cool” is highly subjective. What one person finds cool, another may consider cringe-worthy. Yet, in the world of advertising, some slogans manage to consistently embody “coolness” — a rare and enduring quality.

Take, for instance, the “Apple” slogan, which has been urging us to “Think Different” since 1997. This call to think outside the box and embrace our own ideas has given the “Apple” brand a distinct, even hipster, appeal. What’s truly remarkable is how such famous company slogans, like “Apple,” were considered cool a decade ago and still maintain the factor today.

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#31

Wendy’s: “Where’s the beef?”

10points

#32

Morton Salt: "When it rains, it pours."

10points

#33

Trix Cereal: "Trix are for kids."

10points

#34

Campbell's Soup: "M'm! M'm! Good!"

10points

#35

Pringles: "Once You Pop, the Fun Don't Stop."

10points

#36

Corona: "Find Your Beach."

10points

#37

Red Cross: "The greatest tragedy is indifference."

10points

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#38

De Beers: “A diamond is forever.”

9points

Sleestak 2 years ago

So are artificially inflated prices.

1point

#39

Capital One: “What’s in your wallet?”

9points

#40

Wheaties: “Breakfast of champions.”

9points

#41

Lay’s: “Betcha can’t eat just one.”

9points

#42

Walmart: “Save money. Live better.”

9points

#43

Burger King: “Have it your way.”

9points

#44

Meow Mix: "Tastes So Good, Cats Ask for It By Name."

9points

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#45

McDonald's: "I'm Lovin' It."

9points

Sleestak 2 years ago

I'm not!

2points

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#46

Hallmark: “When you care enough to send the very best.”

9points

#47

Las Vegas Convention and Visitors Authority: “What happens here, stays here.”

9points

#48

FedEx: "When it absolutely, positively has to be there overnight."

"When there is no tomorrow."

9points

#49

Butterfinger: "Nobody better lay a finger on my Butterfinger!"

9points

#50

UPS: "What can brown do for you?"

9points

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What is a Creative Slogan?

Creativity is the key to creating a high-quality slogan. The more creative your slogan, the better your chances of standing out from the competition and selling more products. To craft such a clever slogan, you don't need to overthink it.

Take, for example, “Nike” and “KFC,” which have some of the most creative slogans in the marketing world. “Just Do It” encourages Nike product users to take action, run that extra mile, and embark on a challenging journey. Just do it already. KFC’s motto is equally creative, matching their product’s appeal: “It’s Finger-Lickin’ Good.” From the slogan alone, you can tell that the chicken they make is so delicious that you’ll be licking your fingers afterward.

#51

Vans: "Off the wall."

9points

#52

Nikon: "At the heart of image."

9points

#53

Pampers: "Love The Change."

9points

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#54

Marks & Spencer: "The customer is always and completely right!"

9points

John Little 2 years ago

Hell no!!!

1point

#55

Yellow Pages: "Let your fingers do the walking."

9points

#56

Gatorade: “Is it in you?”

8points

#57

Compass: “Let us guide you home.”

8points

#58

Verizon: “Can you hear me now?"

8points

#59

Dunkin Donuts: “America runs on dunkin.”

8points

#60

Taco Bell: “Think outside the bun.”

8points

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#61

Toyota: “Let’s go places.”

8points

#62

Wrigley’s Doublemint Gum: “Double your pleasure, double your fun.”

8points

#63

Bounty: "The Quicker Picker Upper."

8points

#64

The New York Times: "All the News That's Fit to Print."

8points

#65

Visa: “Everywhere you want to be.”

8points

#66

Chick-fil-A: “Eat Mor Chikin.”

8points

#67

Avis: “We try harder.”

8points

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#68

Camel: "I’d walk a mile for a Camel."

8points

#69

Smucker’s: "With a name like Smucker’s, it has to be good."

8points

#70

Heidi Harris: "We do the hustle so you don’t have the hassle."

8points

How Do I Find a Company Slogan?

In most cases, you can find company slogans in databases like Wikipedia. However, for an even more reliable source, visiting the product or company’s official homepage is always a good idea. For instance, in the case of “Skittles,” you’ll find “Squish the rainbow, taste the rainbow” just a few clicks away. To save you time, we’ve compiled a list of some of the most famous slogans.

#71

Aflac: "We’ve got you under our wing."

8points

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#72

Olive Garden: "When You're Here, You're Family."

8points

#73

Cheetos: "It Ain't Easy Bein Cheesy."

8points

#74

Dairy Queen: "Happy Tastes Good."

8points

#75

Heineken: "Open your world."

8points

#76

Jack Daniel’s: "What the Label Doesn’t Tell You, a Sip Will."

8points

#77

Jolt Soda: "All the sugar and twice the caffeine."

8points

#78

Puma: "We are forever faster."

8points

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#79

Nintendo 64: "Get N or Get Out."

8points

#80

Porsche: "There is no Substitute."

8points

#81

Canon: "See what we Mean."

8points

#82

Allstate: “You’re in good hands.”

7points

#83

Target: "Expect More. Pay Less."

7points

#84

Apple: "Think Different."

7points

#85

United Airlines: “Fly the friendly skies.”

7points

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#86

Coca-Cola: “Open happiness.”

7points

#87

Budweiser: “King of Beers.”

7points

#88

Electronic Arts: “Challenge everything.”

7points

#89

Geico: "So easy, a caveman can do it."

7points

#90

Hershey's: "Pure Happiness."

7points

Is Slogan a Motto?

It’s common to mistake a slogan for a motto, but there is a distinction between them.

A motto represents the core values of a company or brand. It can be catchy, but its primary function is to be informative.

On the other hand, a slogan serves as the spearhead of a marketing campaign. It needs to be memorable and catchy, sticking in the minds of consumers.

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#91

Marco's Pizza: "Ah! thentic Italian pizza."

7points

#92

Reebok: "Be more human!"

7points

#93

Google: "Don’t be Evil."

7points

Vix Spiderthrust 2 years ago

They dropped this.

4points

#94

Outback Steakhouse: "No Rules, Just Right."

7points

#95

Johnson & Johnson: "So Much More."

7points

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#96

Samsung: “Do what you can’t.”

6points

#97

Marriott Bonvoy: “Rewards reimagined.”

6points

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Woman Put A Water Fountain With A Camera In Her Yard, Here Are 24 Photos Of Regular Visitors (New Pics)

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“Ma’am I Live Here”: Woman Refuses To Back Out Of Driveway, Learns A Lesson The Hard Way

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#98

Ronseal: "It Does Exactly What It Says on the Tin."

6points

#99

Tesco: "Every Little Helps."

6points

#100

General Electric: "Imagination at Work."

6points

#101

Gillette: “The Best a Man Can Get.”

6points

#102

IMAX: “Think Big.”

6points

#103

Subway: “Eat Fresh.”

6points

#104

CoverGirl: “Easy, breezy, beautiful…”

6points

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French Diver’s “Jewels” In Tight Swimming Trunks Become Talk Of The Town At Olympics

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#105

Adidas: “Impossible is Nothing.”

6points

#106

Ford: "Built to Last."

6points

#107

Sprite: “Obey your thirst.”

6points

#108

2008 Obama presidential campaign: “Yes We Can.”

6points

#109

Ferrari: "We Are The Competition."

6points

#110

Secret: "Strong enough for a man, but made for a woman."

6points

Do I Need a Business Slogan?

If you’re launching your own business, don't underestimate the importance of a slogan. From the start, especially when trying to establish a foothold in the market, it’s crucial to consider your marketing strategy. In this context, your slogan becomes vital to your company’s success, whether you like it or not.

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Therefore, feel free to make your slogan as creative and honest as you desire, as long as it authentically represents your brand or company. A well-crafted slogan will always work in your favor.

#111

Citibank: "The Citi Never Sleeps."

6points

#112

Wonderbra: "Hello Boys."

6points

#113

Barclays: "Fluent in finance."

6points

#114

BMO: "Making money make sense."

6points

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Woman Moves Out Of Parents' Home After They Asked Her To Give Her Space To Brother, They Freak Out

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Mom Leaves $250k Inheritance To Son, Throws A Fit When Daughter Stops Looking After Her

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#115

Mountain Dew: "Do the Dew."

6points

#116

Cinnamon Toast Crunch: "Crave Those Crazy Squares."

6points

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“This Breaks My Heart”: People Stunned—And Angry—After Woman Buys Lost Luggage From Airport

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#117

Arby's: "We have the meats."

6points

#118

White Claw: "Ain't no laws when you're drinking Claws."

6points

#119

York Peppermint Patties: "Get the sensation."

6points

#120

Amazon: "And You're Done."

6points

#121

Microsoft: "Be what’s next."

6points

#122

Jaguar: "Grace, Space, Pace."

6points

#123

Olympus: "Your Vision our Future."

6points

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"I Didn't Start The Dryer": Karen Gets Taught A Lesson After Throwing Out Neighbor's Wet Clothes

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Guy Divorced 3 Years Ago Drops Off 3 Y.O. With His Ex-Wife Completely Out Of The Blue

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#124

Holiday Inn: "Pleasing people over the World."

6points

#125

Blogger: "Push button Publishing."

6points

#126

Mize, Houser & Co: "Your success is our business."

6points

#127

Nescafe: "It all starts with a Nescafe."

6points

#128

Hyundai: "Better Drives Us."

6points

#129

Dell: "Every Little Thing Is Everything."

6points

#130

Land Rover: "Above & Beyond."

6points

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What Was the First Slogan?

In the world of marketing, there’s always a “first.” Regarding slogans, Beecham’s Pills made a notable step by creating what is believed to be the first marketing slogan in history. In 1859, they launched the slogan “Beecham’s Pills: Worth a guinea a Box.”

#131

Red Lobster: "Seafood Differently."

6points

#132

Mazda: "Zoom Zoom."

6points

#133

Jaguar: "Own a Jaguar at a price of a car."

6points

#134

Fat Burger: "The Last Great Hamburger Stand."

6points

#135

Uber: “Move the way you want.”

"Doors Are Always Opening."

5points

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#136

Airbnb: “Belong anywhere.”

5points

#137

American Express: “Don’t live life without it.”

5points

#138

The Mosaic Company: "We Help the World Grow the Food It Needs."

5points

#139

Dollar Shave Club: "Shave Time. Shave Money."

5points

#140

Subaru: "Confidence in Motion."

5points

#141

United States Marine Corps: "The Few, The Proud, The Marines."

5points

#142

Coldwell Banker: "Where dreams come home."

5points

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#143

Union Direct: "The home of home insurance."

5points

#144

Legacy Bank: "Fund your future."

5points

#145

Jimmy John's: "Freaky Fast."

5points

#146

Almond Joy: "Unwrap paradise."

5points

#147

Bacardi: "The night is ours."

5points

#148

Chevrolet: "The heartbeat of America."

5points

#149

Pepsi: "The choice of a new generation."

5points

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#150

The National Lottery: "It Could be You."

5points

What is a Selling Slogan?

Every slogan aims to enhance the marketability of a product and boost its awareness. When crafting a selling slogan, simplicity is key, with a focus on creativity rather than shock value. It’s crucial to ensure that the slogan is memorable without being annoying. Above all, the slogan should authentically represent your brand or company and resonate with the specific demographic you’re trying to reach.

#151

Pizza Hut: "No One Outpizzas the Hut."

5points

#152

Lexus: "The Relentless Pursuit of Perfection."

5points

#153

Budweiser: "This Bud’s for You."

5points

Sleestak 2 years ago

Thanks, but you can keep it.

1point

#154

Philips: "Innovation and You."

5points

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#155

Discovery: "Explore Your World."

5points

#156

Burberry: "London England."

5points

#157

MINI: "Born To Drive."

5points

#158

Kia: "Give It Everything."

5points

#159

Vodafone: "Make the most of now."

5points

#160

Starbucks: "Coffee that inspires."

5points

#161

Solex: "It’s Style."

5points

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#162

BMW: “The ultimate driving machine.”

4points

#163

Tag Heuer: “Success. It’s a Mind Game.”

4points

#164

Verizon: "5G Built Right."

4points

#165

Facebook: "It’s Free and Always Will Be!"

4points

#166

Dixon: "The Last Place You Want to Go."

4points

#167

Volkswagen: "Drive Bigger."

4points

#168

Fortune: "For the men in charge of change."

4points

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#169

Marathon Petroleum: "Fueling the American Spirit."

4points

#170

Chilis: "License to Grill."

4points

Can a Slogan Be 10 Words?

You’re slogan be as short as you want, as long as you wish. There is no single answer. A 10-word slogan can be more catchy than a 2-word one. As long as it works for your marketing campaign, the slogan can be as long as you want.

Džiugas Ožekauskas

Heyo. I’m Džiugas, a writer for Bored Panda’s Home & Design section. You can guess from my name that I’m a happy person. At least, I try to be happy and full of joy. I’m always down to analyze old and new movies and suggest decor ideas to add some pizazz to your home.

Heyo. I’m Džiugas, a writer for Bored Panda’s Home & Design section. You can guess from my name that I’m a happy person. At least, I try to be happy and full of joy. I’m always down to analyze old and new movies and suggest decor ideas to add some pizazz to your home.

Žydrūnė Trukanavičiūtė

Hi! I'm the visual editor at Bored Panda, spicing up articles on Gardening, Home & Design. Guess what I daydream about? A future home with a huge garden, filled with all kinds of veggies and flowers. Sounds like the perfect match, doesn't it?

Hi! I'm the visual editor at Bored Panda, spicing up articles on Gardening, Home & Design. Guess what I daydream about? A future home with a huge garden, filled with all kinds of veggies and flowers. Sounds like the perfect match, doesn't it?

Violeta Lyskoit

Violeta is an SEO Editor at Bored Panda. She has completed her higher education at Northumbria University with a bachelor's degree in Media & Journalism.

Violeta is an SEO Editor at Bored Panda. She has completed her higher education at Northumbria University with a bachelor's degree in Media & Journalism.

What do you think ?

Vix Spiderthrust 2 years ago

The UK Independence Party: "When there's no more room in hell, the dead will walk the Earth."

2points

Jigyamarketing J 8 months ago

Technology Consulting Services in India | Jigya Unlock your business potential with Jigya, a leading technology consulting firm in India. Our expert team offers comprehensive consulting services to drive innovation, streamline processes, and maximize efficiency for businesses of all sizes. Contact us to embark on your digital transformation journey today. https://www.jigya.com/technology-consulting/

0points

Sylvia Harris 2 years ago

Too many duplicate entries.

0points

Vix Spiderthrust 2 years ago

The UK Independence Party: "When there's no more room in hell, the dead will walk the Earth."

2points

Jigyamarketing J 8 months ago

Technology Consulting Services in India | Jigya Unlock your business potential with Jigya, a leading technology consulting firm in India. Our expert team offers comprehensive consulting services to drive innovation, streamline processes, and maximize efficiency for businesses of all sizes. Contact us to embark on your digital transformation journey today. https://www.jigya.com/technology-consulting/

0points

Sylvia Harris 2 years ago

Too many duplicate entries.

0points

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