I consider myself an animal lover, and I personally don't wear leather, but I think PETA crossed the line and then some here. In fact I suspect that the number of people who are going to be put off by their tactics is going to be larger than the number of those who change their minds as a result of this particular stunt by several orders of magnitude, and I'm fairly certain that most of those forwarding this link to everyone they know already consider themselves animal rights activists. In other words, what we have here is yet another instance of PETA preaching to the choir while annoying pretty much everyone else.

I love leather. Basic cow or deer hide from a local hunter is my favorite. Exotic leather from stores come from cruel places. Shop local, buy local and support a local hunter. PETA stupid shock method is hypocrisy since they kill many dogs and cats. Know the difference and know your facts. Not all leather is sourced from cruelty. Don't like leather, don't buy it. Like leather, buy from a local hunter.

PETA disgusts me. Do you KNOW that they are the leading killers of dogs/cats in their shelters? SUCH hypocrites.

PETA can suck a bag of d***s.

It's disgusting that we're suppose to be human and that's monstrous. Just because we are human doesn't mean we're humane

Cool bags. Do they make them with real animal skin? I hope so. That would make a great gift.

What a lot of disgusting, sickening over kill! Like publishing comments about the fur industry - as in "skinning animals alive.. they are also responsible for the slaughter of homeless animals as in this quote: "In 2006, PETA put to death an astonishing 97 percent of animals it impounded -- finding homes for only 12 of the 3,043 animals it claimed to rescue."

ALL the leather, not just exotic!!!

What a bunch of f*****g a*s holes, the snake is decapitated in one second.. how is it cruel? And if its decapitated how is it skinned 'alive'...PETA has been filled with hypocrites since day one

This is utterly brilliant! A perfect demonstration of the lowest cruelty in the highest art.

Strong message!

STOP ABUSING THIS EXOTIC ANIMALS.MADAMING EPEKTO ANG PAGPATAY NG ISANG HAYOP. MGA BOBO /F**K YOU ALL WHO KILLS POOR EXOTIC ANIMAL.WE ALL LIVING CREATURES ARE AFFECTED ON WHAT YOUR DOING YOU B***H A*****E. STOP THAT STUPIDITY WHAT IF YOU PEEL YOUR OWN SKIN B***H AND MAKE THAT AS AN RECYCABLE ECO BAG AND SUCK IN YOUR HEAD B***H.

I think peta is just wasting time. I don't think people kill animals for leather. People kill animals for meat and the leather comes out of it people uses.

Made me want some new leathers.

Junji ito came out with this idea first

Still think it is stupid J.B. cause every year as people worry about the economy.. for gods sake we keep a list of all of the endangered and extinct animals as if we can bring them back from the dead. If we raise awareness now than just like all of those animal cruelty projects people will become vegans, vegetarians and now we can think of a new way to say Anti-Cruelty oh wait there already is one it is called the animal testing movement that has 68% of America signing it so if you think this is f*****g stupid.. COOL, you know how to use the F bomb and you dont understand that keeping the animals in the world will help our world live longer and in better conditions.

Ohh I hate these americans that LOOOVEEES to hunt! why don't you go one on one with an animal? with a gun you are sooo tought ohh it's sooo cool to hunt omg it's awesome thats dope lol.. f u! why don't you kill your sister and make a handbag becuz everyone knows shes a cow

While reading some of the comments, I found that some people did not appreciate the doings of PETA as how they are protecting the animals. I think PETA is just doing their job as protect, no to mistreat and give us awareness about the animals. Please don't say something not good to them just because of how they're are promoting their advertisement regarding to this matter. Even though it kinda inappropriate (especially to those of our children) for them to use something like that as an advertisement but I think they're just doing this because of their love to the animals. I think its unfair that they are doing something for the good of all while we are here doing nothing and complaining something that we ourselves did not contribute for that matter.

In all seriousness, where can I buy one of those bags? I think they look awesome. Also is the beating heart rechargeable or battery operated? By the way this is a real question, I really want one.

That's the only way to fight the ignorance of people WHO JUST DON'T CARE that their "cool" leather Jackets etc. are made of suffering and pain and dead. How could anyone dare to even think that it's right to abuse and kill animals only for...WHAT??? That you're "looking" good??? It tastes good??? We don't even need to kill animals to fill our bellies. So for Gods sake...what part of "You shall not kill" people don't understand?

Who directed this? As just a short horror film its very well done.

PETA is indeed extreme, however, sometimes that's what it takes to make people realize where leather comes from. The same hold true for the meat we eat. I've seem some pretty graphic PETA exhibits concerning the meat we eat. I'm not a vegetarian, but it goes without saying that we all "know" how our food animals are raised. Every time I see a documentary or exhibit about these food animals I think twice. Don't you?

They have only one clothe，pls don't take away from them

WHAT IS THAT

PETA is harsh...

This video has somehow motivated me to start using leather.

Awesome. Profound. Important. Make it viral. This killing for greed must stop.

i dont buy leather products so