30 Worst Advertising Slogans And Taglines

Both slogans and taglines are very important for a brand's positioning in the business. They only differ in their scope: a tagline represents an entire business, while a slogan usually only represents a single product or is a part of a particular advertising campaign. Dan Cullen-Shute, chief executive and co-founder of the independent advertising agency, Creature London, says, "We live in a world where brands think they need ‘purpose’." Brands want their audiences not only to perceive a product but also to connect it with a higher purpose. That's where slogans and taglines come in - the best ones capture this higher purpose in a memorable way. For example, everyone and their mothers can surely recall Nike's call to action "Just Do It" or Red Bull's promise to "give you wings." However, not all slogans seem to work. Some appear at bad timing - for example, the ad for Ayds - an appetite suppressant - aired a TV commercial along with the slogan "Lose weight deliciously with the aid of Ayds." Given that the brand's name sounded phonetically identical to AIDS and that it aired during the epidemic period of the disease... well, I guess you can sort this one out yourselves. Bored Panda has compiled for you a whole list of various brand's slogans and taglines that are just plain bad, weird or blatantly stupid, so scroll down below to see them all.

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The More You Play With It, The Harder It Gets

Final score:

264points

30 Worst Advertising Slogans And Taglines

The More You Play With It, The Harder It Gets

Sitting On Faces Since 2001

Nothing Sucks Like An Electrolux

Good Luck

Something For Every Hole

After Dinner, You Can Stab Your Date

The Best Things In Life Come In Cellophane

Went Shopping And Found This Ad Promoting Safe Sex

Cheat On Your Girlfriend, Not On Your Workout

Men Are Better Than Women!

She Can Have A Tummy... And Still Look Yummy!

Imagine More Snacks Than You Can Imagine

Va-Dry-Na?

You Can Never Be Too Thin; Tastes As Good As Skinny Feels

It's Amazing What You Can Do With Two Fingers And A Thumb

The Beer That Beer Would Drink

If We Can't Have Fresh Air, At Least We Can Have Fresh Muffins

Look Like A Girl, Act Like A Lady, Think Like A Man, Work Like A Boss

You Only Know What You're Made Of When You've Been Stuffed A Few Times

White Is Purity

Lose Weight Deliciously With The Aid Of Ayds

Approach Women Like You Do Wild Animals, With Caution And A Soothing Voice

#BecauseNoReason

Painfully Thick

Open Your Snack Hole

She's Seen More Ceilings... Than Michelangelo; You're Not Popular... You're Easy

It's Not For Women

Spike Up Your Best Friend's Eggnog When They're Not Looking

What Can Brown Do For You?

Avoid The Friend Zone. Offer Her A Real Drink

Travel Should Take You Places

At Age 80, Who Doesn't Need A Facelift?

We're Like A Cult With Better Kool-Aid

Spend Your Life Living

If Our Coffee Was Any Fresher, It Would Be Pinching Your Bum And Asking You Out!

I'm Cheryl. Fly Me.

For People Who Spit Blood When They Brush Their Teeth

Alcohol Is In It!

It's A Meal

Exclusively For Everybody

We Speak Fish

Do Stuff.

So Yummy... You Want Them!

Drink Barq's, It's Good

Everything Proof

Be Your Way

If It's In The Game, It's In The Game

Soup Is Good Food

Whoo Hoo!

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