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Both slogans and taglines are very important for a brand's positioning in the business. They only differ in their scope: a tagline represents an entire business, while a slogan usually only represents a single product or is a part of a particular advertising campaign. Dan Cullen-Shute, chief executive and co-founder of the independent advertising agency, Creature London, says, "We live in a world where brands think they need ‘purpose’." Brands want their audiences not only to perceive a product but also to connect it with a higher purpose. That's where slogans and taglines come in - the best ones capture this higher purpose in a memorable way. For example, everyone and their mothers can surely recall Nike's call to action "Just Do It" or Red Bull's promise to "give you wings." However, not all slogans seem to work. Some appear at bad timing - for example, the ad for Ayds - an appetite suppressant - aired a TV commercial along with the slogan "Lose weight deliciously with the aid of Ayds." Given that the brand's name sounded phonetically identical to AIDS and that it aired during the epidemic period of the disease... well, I guess you can sort this one out yourselves. Bored Panda has compiled for you a whole list of various brand's slogans and taglines that are just plain bad, weird or blatantly stupid, so scroll down below to see them all.
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#1
The More You Play With It, The Harder It Gets
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#2
Sitting On Faces Since 2001
#3
Nothing Sucks Like An Electrolux
#4
Good Luck
Granstef Ghostlapin 5 years ago
I've tried their planes twice : it's the most honest advertisement in the world !
#5
Something For Every Hole
#6
After Dinner, You Can Stab Your Date
#7
The Best Things In Life Come In Cellophane
#8
Went Shopping And Found This Ad Promoting Safe Sex
#9
Cheat On Your Girlfriend, Not On Your Workout
#10
Men Are Better Than Women!
#11
She Can Have A Tummy... And Still Look Yummy!
#12
Imagine More Snacks Than You Can Imagine
#13
Va-Dry-Na?
#14
You Can Never Be Too Thin; Tastes As Good As Skinny Feels
#15
It's Amazing What You Can Do With Two Fingers And A Thumb
#16
The Beer That Beer Would Drink
#17
If We Can't Have Fresh Air, At Least We Can Have Fresh Muffins
#18
Look Like A Girl, Act Like A Lady, Think Like A Man, Work Like A Boss
#19
You Only Know What You're Made Of When You've Been Stuffed A Few Times
#20
White Is Purity
#21
Lose Weight Deliciously With The Aid Of Ayds
#22
Approach Women Like You Do Wild Animals, With Caution And A Soothing Voice
#23
#BecauseNoReason
#24
Painfully Thick
#25
Open Your Snack Hole
#26
She's Seen More Ceilings... Than Michelangelo; You're Not Popular... You're Easy
#27
It's Not For Women
#28
Spike Up Your Best Friend's Eggnog When They're Not Looking
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What do you think ?
darubyprincess 5 years ago
Some are plain genius and others are just idioticly funny (i spelled that wrong give me a break)
blugeagua 5 years ago
And some are just horribly misogynistic and racist.
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2WheelTravlr 5 years ago
I agree, it would be helpful because some (like the Ayds candy) were around well before their names or their taglines developed different meanings.
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darubyprincess 5 years ago
Some are plain genius and others are just idioticly funny (i spelled that wrong give me a break)
blugeagua 5 years ago
And some are just horribly misogynistic and racist.
Load More Replies... 2WheelTravlr 5 years ago
I agree, it would be helpful because some (like the Ayds candy) were around well before their names or their taglines developed different meanings.
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Žydrūnė Trukanavičiūtė
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