The subreddit that makes fun of bad designs is a goliath on Reddit with a whopping 2.6 million members. The online group has been active since January 2011 and has become a true pillar of design discussion online, ranging from the silly and fun to the in-depth and serious.

Over the last two years alone, the subreddit grew by nearly a million members from 1.7 million adoring fans. Back then, they were getting 2 million page views per month. That’s proof enough of their popularity.

I previously spoke to a member of the subreddit’s moderator team to learn a bit more about their community. One of the mods told me previously that the “original motivation” of the subreddit was to “point out” horrible designs.

“Nowadays, most subscribers probably come here for entertainment. However, it is common to have meaningful discussion here on why or why not something is [bad] design,” the mod told Bored Panda.

We might intuitively understand what good design is, however, it’s a real challenge to get the design just right. It’s not just about beauty or function, however (though these are vital, too!). The idea of good design goes deeper still.

For instance, researcher Don Norman believes that the essence of design is… communication. “Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating,” he writes in ‘The Design of Everyday Things.’

According to Norman, design doesn’t have to be complicated. He argues that usability is just as important as aesthetics. Or, in other words, the product has to be functional and useful, not just a pretty thing to look at.

Norman explains that product design cannot ignore the needs of users. In the book, he argues that good, usable design is entirely possible, not just a dream conjured up by idealists.

“The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time,” he writes that some products are able to satisfy customers’ needs while others only end up frustrating them.