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Leaving your mark on the business world is no easy feat. As an entrepreneur, you have to have a clear vision and proper values. Meanwhile, you have to make a profit while also ensuring that you leave behind a legacy you can be proud of! 

However, business owners aren’t infallible. Strategic mistakes can and do happen. Some of them can radically alter the course of the company’s future… for the worse. The r/AskReddit online community shared some of the most well-known examples of companies getting wrecked because of a single miscalculation. You’ll find their stories as you scroll down.

Bored Panda wanted to learn about how business leaders can make good strategic decisions and what common mistakes they ought to avoid, so we got in touch with Matt Johnson, Ph.D., a marketing psychology speaker and the host of the branding and human nature blogs. Johnson shed some light on the topic and you'll find his expert insights below. 

#1

Sears hired an Ayn Rand loving ultra-capitalist that hated the idea of a planned economy so much that he made the internal departments at Sears compete with each other, and it completely destroyed the company. Let me say that again: He made different departments of the same company compete with each other and it DESTROYED a 120 year old company. His name is Eddie Lampert, he also destroyed K-Mart, and he is studied for just how stupid of a CEO he is. Everyone should read about him

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We asked marketing psychology speaker Johnson about how business leaders can be more confident that their decisions will benefit, rather than harm, their companies. "Business leaders can enhance their confidence in strategic decision-making by employing robust frameworks and exercises that prioritize thorough analysis and risk mitigation," the host of the branding and human nature blogs explained to Bored Panda via email.

According to the expert, the classic framework for this in business leadership is SWOT, which stands for strengths, weaknesses, opportunities, and threats. Leaders can use this analysis to "plot out their plans" and "assess internal capabilities and external market dynamics." This should then allow them to make informed decisions that are not only aligned with the company's strengths and opportunities but also mitigate weaknesses, as well as potential threats.

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"This can be a good start and can help the decision-maker unearth some worthwhile information. At the same time, it’s frankly a bit outdated," Johnson pointed out to Bored Panda that there are newer, more effective ways to approach this question.

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    #2

    35 Worst Decisions Made By Large Companies That Nearly, Or Did, Shut Them Down Eastman Kodak’s decision to not get into digital come to mind

    Mzunguman , Hakeem James Hausley Report

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    tgall
    Community Member
    10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Particularly bad because they literally invented it and held the patents.

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    #3

    The venerable Encyclopedia Britannica had ample warning that the world was going digital, but they didn’t want to cannibalise sales of the print encyclopedia, so when they finally and reluctantly offered the encyclopedia on CDs, they charged $1500 for it and made the brilliant decision to make it text-only. I worked with the guy who made that decision. Everyone hated him.

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    Kevin Sutton
    Community Member
    10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    We have a lovely full late 1970s set, partly for decoration, partly nostalgia, but they often get grabbed as a starting point for a school project, for example.

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    One of these is scenario planning. It "allows leaders to anticipate various future scenarios and devise strategies to navigate each, thereby reducing the impact of unforeseen events. Unlike SWOT, this helps business leaders develop strategies that are robust concerning market conditions and unforeseen events."

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    "By integrating these frameworks and exercises into their strategic planning processes, business leaders can optimize their decision-making and increase confidence that their choices will benefit their companies in the long run," Johnson said.

    Meanwhile, the marketing psychology speaker shared a few key insights into the common mistakes that new business owners might make. "Starting a new business of any kind has a very slim success rate. Some of these failures aren’t the fault of decision-making, per se, but instead, reflect unforeseen, unavoidable changes in the market. However, new business owners do fall into several common mistakes," Johnson, the host of the branding and human nature blogs, told Bored Panda.

    #4

    Pyrex letting whoever wants to slap their name on something as long as it is lowercase pyrex do so seems to have tanked the business hard. Basically made their brand unreliable because the lowercase p stuff is usually not heat resistant like uppercase P stuff is.

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    Sonja
    Community Member
    10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    They claim it was for safety reasons that they changed their unique glass that was the only one on the market with such a high heat resistance to the same glass everyone else is using for cookware. The old pyrex glass only breaks if it drops and under very extreme, sudden heat changes. But it has very sharp edges. Well, it's broken glass, duh. Who cares? The new glass breaks easily and has lost a lot of usability, because it already breaks when you take it out of the oven and put it on a colder surface. But then the edges are not sharp. So they traded a loss in general usability for mor comfort when you throw it away. And now they wonder why Pyrex loses so many sales and refuse to switch back to the old standard. Now they wonder why no one is willing to pay a pyrex price for stuff of the same quality as half priced items. How can anyone be so stupid.

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    #5

    35 Worst Decisions Made By Large Companies That Nearly, Or Did, Shut Them Down Rubbermaid. Walmart made them lower their prices so much they went bankrupt. Someone bought the trademark. I believe Walmart is the reason lots of smaller companies went under in the late 90's early 2000's.

    wino12312 , charlesdeluvio Report

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    #6

    35 Worst Decisions Made By Large Companies That Nearly, Or Did, Shut Them Down Circuit City when they decided to fire 3400 seasoned employees and replace them with high school kids (who will work for less) thinking it was a smart business move.

    greenturtle36 , Anna Shvets Report

    "One of the most common is their misunderstanding of how their product is actually valued by the market. Many business owners think that, because they value the product, consumers should too. They fail to realize that a product is only valuable if it is perceived as such by the market; it can’t be unilaterally dictated by the business. Overall then, the common mistake here is underestimating the importance of market research and failing to understand the target audience's actual needs and preferences. This oversight can lead to products or services that don't resonate with customers, hindering the business's growth," he said.

    "Along similar lines, business owners also struggle to assimilate the signals they're getting from the market and to use that to make adjustments to their product itself. When a product fails to resonate, the common approach that business owners take is to change how their brand looks, or their approach to marketing the product, instead of doing the hard, necessary thing of actually changing the product."

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    #7

    35 Worst Decisions Made By Large Companies That Nearly, Or Did, Shut Them Down Netscape is a great example of why you don't just rewrite software from scratch. Was the most popular web browser and they decided the code was ugly and messy so they should rewrite it. After the rewrite, they realized the reason it was so ugly and messy before was because of all the bug fixes. The new release was buggy and the rest is history, now hardly anyone even remembers the name.

    I bring this up every time a software engineer wants to rewrite from scratch, because as ugly as code can be, it is usually on account of all the issues that have been fixed along the way.

    Topuck , Arif Riyanto Report

    #8

    When Photobucket decided to take the whole internet hostage by asking for 400$ a year for what was previously a free image storage solution. The move broke years of forums posting and erased a significant portion of the web collective knowledge.

    crowdedunification Report

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    iseefractals
    Community Member
    10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    As of 2022, the collective size of the internet was estimated to be 1,000,000,000,000 gigabytes, or 1 billion terabytes. If every single server that hosts that collective storage was populated exclusively by 20 terabyte drives, there would be 50 million of them, which works out to 5,555,555 million 2u, 9 drive racks...just for the drives....which would work out to around 100,000 kilowatts of energy consumption....just to keep those disks spinning, which is a fraction of the overall total consumption of the server farms. But of course the number of drives it takes to populate the internet is much higher, as are the energy costs. Services are "free" only because YOU are the product, they want to sell your data. That's the whole game. When that stops being financially or socially acceptable....then you have to pay.

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    #9

    35 Worst Decisions Made By Large Companies That Nearly, Or Did, Shut Them Down I have to think about Toys R Us. They outsourced their online store to Amazon, who turned into their competitor.

    draggar , NomadSoul1 Report

    Data backs up the idea that going into business for yourself can be risky if you don’t know what you’re doing. The Bureau of Labor Statistics reports that, in the United States, around a fifth of new businesses fail in the very first 2 years of being open.

    Meanwhile, 45% of all businesses fail in the first 5 years and 65% fail in their first decade. Fast forward a bit and you’ll find that only a quarter of American companies survive 15+ years.

    #10

    Borders Books - I was in the meeting when they decided the way to solve their terrible online sales was to outsource it to Amazon. They were gone inside of 30 months.

    Knocktunes Report

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    Javelina Poppers
    Community Member
    10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Amazon started as an online bookseller..........so they knowingly handed their online sales to a competitor?

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    #11

    35 Worst Decisions Made By Large Companies That Nearly, Or Did, Shut Them Down Radio Shack trying to compete with Best Buy in bigger ticket consumer electronics rather than sticking to what they did best. I worked there in the early/mid 00s and you could feel the downfall as it was happening.

    HoopOnPoop , Jass (akajassd) Hernandez Report

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    Javelina Poppers
    Community Member
    10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I miss going in searching for diodes and switches that I needed for projects and then Fry's Electronics (Disneyland for geeks) went under and closed leaving us wandering in a barren wasteland and no, Amazon isn't the same thing.

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    #12

    35 Worst Decisions Made By Large Companies That Nearly, Or Did, Shut Them Down Holden Day. Law firm in Toronto. Every year, one of the partners would show the new articling students how strong the exterior glass was on their office tower by hurling himself against the floor to ceiling windows in a boardroom. It was a stunt that he thought would break the ice or something. One year, the glass gave way and he fell 30 storeys to his death. The firm never recovered, and wound down shortly after that.

    Bob-Loblaw-Law-Blog , Floriane Vita Report

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    OogieBoogie
    Community Member
    10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    The glass didn't 'give way', the frame came out of the wall, glass still intact !

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    According to Investopedia, these findings have been consistent since the 1990s. So, out of the 843,320 new businesses that were started in the US between March 2020 and March 2021, it can be expected that around 168,664 will have failed within the first 2 years of operating.

    However, good entrepreneurs will be able to avoid these disasters and become just another statistic. But it takes consistent planning, lots of flexibility, and good money and people managing skills. In short, you need a business-savvy leader with a good head on their shoulders and a trustworthy intuition at the helm of the ship.

    #13

    Bethlehem Steel..CEO threw lavish parties from workers’ pensions. That was the beginning of the end for a once great company. My grandfather was one of many hardworking steel workers that lost his pension due to a bad CEO and a board that didn’t care. Seeing the cement hq being taken down in one glorious implosion was a true sight after it stood like the tower of Sauron in the middle of a forest for decades

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    Watercolors That Glow! Debbie Friis-Pettitt
    Community Member
    10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I don’t understand how someone could work their whole life and loose a pension. This should come out of the CEO pockets.

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    #14

    35 Worst Decisions Made By Large Companies That Nearly, Or Did, Shut Them Down Hoover UK offering two free flights to the US (worth £600) to anyone buying £100 of Hoover products in 1992. They were relying on people spending a lot more than the minimum and a tedious application process putting off most people. Customers just saw it as £100 flights to the US with a free vacuum cleaner. They tried to re-neg on the deal but were forced to carry on under the threat of lawsuits. It crippled the company financially, they never recovered and were eventually sold off to a competitor. 

    InspectorGadget76 , Philip Myrtorp Report

    #15

    35 Worst Decisions Made By Large Companies That Nearly, Or Did, Shut Them Down A radio station i used to listen to recently changed their format from 80% music, 20% talk show to 100% talk show. Then they were like “oh you can still listen to the music but it’s only going to be on our app.”

    Anyingsiate , Marília Castelli Report

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    Matthew Fox
    Community Member
    10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    iHeartRadio has killed local radio stations. I'm from Cleveland, the literal home of the Rock & Roll Hall of Fame... and we now have exactly zero rock radio stations. The only options are one that refuses to play anything made after 1980 or another that is talk shows from 6am to 12am.

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    Forbes notes that a lack of short and long-term planning can ‘kill’ a business. Entrepreneurs must have a business plan for the next few months and years, including specific deadlines for measurable goals. While plans often change because you can’t account for everything in advance, the more clarity you have, the better off you’ll be.

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    Knowing what direction you’re taking your business in is far better than doing whatever and praying for good luck. You have to be meticulous when running your company, including taking the time to research the market and your potential competitors. But you also have to find a balance between delegating decisions to your trusted staff and keeping an eye on the day-to-day operations without becoming a micromanager.

    #16

    35 Worst Decisions Made By Large Companies That Nearly, Or Did, Shut Them Down Sears refused to expand into e-commerce despite them fully having the capacity to do so in the early 2000s. Same could also be said of Blockbuster and their refusal to embrace streaming video.

    Nabikunyoi , Andrew Neel Report

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    Javelina Poppers
    Community Member
    10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Found my old Blockbuster card in a drawer the other day. Maybe I should head for Bend Oregon where the last store is to see if they'll honor it?

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    #17

    35 Worst Decisions Made By Large Companies That Nearly, Or Did, Shut Them Down Schlitz beer once tried to increase their bottom line by using cheaper ingredients.

    Result: poorer quality (including a slimy mucus at the bottom of the bottles), which in turn caused sales to drop hard. They reversed back to the old ingredients, but the customer base never trusted them again, and Schlitz died off.

    F19AGhostrider , Gerrie van der Walt Report

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    Another big part of entrepreneurship is balancing the vision you have in your mind for your brand with the reality of the market. If you’re doing exactly what your competitors are doing, you might not be able to stand out from the crowd, making you just another bland copycat.

    On the flip side, if you’re unwilling to make any adjustments or compromises to your grand vision, you might run the company into the ground because things aren’t going as ‘perfectly’ as you’d hoped. Rigidity in the face of major market and trend shifts can sink your ship faster than you can spell ‘bankruptcy.’ 

    #19

    35 Worst Decisions Made By Large Companies That Nearly, Or Did, Shut Them Down Smile Direct Club was pretty recent. Essentially from my understanding, an employee accidentally received an email of all the salaries in the company who then decided to forward it to the rest of the company. A lot of people realized they were getting underpaid and screwed over and essentially mutinied and quit.

    A lot of shady stuff started to get leaked as well and lawsuits were just piling up. They didn’t have enough workers to meet demand to overcome expenses and they just shut down a few weeks ago.

    SkiG13 , Brooke Cagle Report

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    Shark Lady
    Community Member
    10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Accidentally or "accidentally"? I've heard of this sort of thing done by a disgruntled employee on their way out of the door.

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    #20

    35 Worst Decisions Made By Large Companies That Nearly, Or Did, Shut Them Down Park City Mountain resort lost their hundred year lease because somebody forgot to send in the payment check, thus allowing Vail resorts to come in and buy it and take over. That kind of f****d the whole Park City community.

    Iceathlete , Daniel Frank Report

    #21

    35 Worst Decisions Made By Large Companies That Nearly, Or Did, Shut Them Down Vine.

    Vine was the Tik Tok of its day and then Twitter bought it and decided there was no profit in it.

    Avicii_DrWho , Solen Feyissa Report

    Aside from being flexible, you also have to understand the virtue of patience. Many people want to get rich as quickly as possible. However, this opens them up to impulsive and rash decisions. It’s important to strike when you sense an opportunity, sure. But at the same time, you have to consider what might happen if you’re wrong about your gut instinct. Expanding too fast or drastically altering the philosophy of your brand are very risky decisions. 

    For some more insights into bad business decisions to avoid at all costs, check out Bored Panda's earlier articles.

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    #22

    35 Worst Decisions Made By Large Companies That Nearly, Or Did, Shut Them Down Not shut down but special consideration should be given to Xerox.

    They are the originators of both the mouse and the GUI interface every PC has been based on for almost 30 years. Both Jobs and Gates stole this technology.

    SuperstitiousPigeon5 , Rohan Report

    #23

    Quiznos over franchised their stores and screwed over their own franchisees.

    G-Unit11111 Report

    #24

    KMart for investing in more real estate instead of store and technology upgrades.
    Still admire the slow burn nationwide closures.
    I’ve never seen a corporation drag it out for that long.

    SnooJokes5038 Report

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    Bree
    Community Member
    10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Kmart was bought by sears, see my above comments on sears posts. The slow demise was planned by the ceo to effectively "legally" steal almost $1billion into his pocket

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    #25

    35 Worst Decisions Made By Large Companies That Nearly, Or Did, Shut Them Down Yellow trucking bought out a bunch of smaller companies, and never bothered to consolidate them into a single entity (each one would operate independently as a subsidiary). Not only did this force them to take on loads of debt, but it also put them at odds with the Teamsters, who had active agreements with each company prior to the buyouts.


    They never recovered from this move, and relied heavily on the Teamsters to negotiate pay/benefit cuts for its members for the next decade and a half. When the union rejected the latest concession proposal earlier this year, the company shut down and blamed the union for it's own incompetence.

    rock_like_spock , Marcin Jozwiak Report

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    Geoffrey Scott
    Community Member
    10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Yet more evidence that when you declare war on your workers, they will survive, you will not. I worked for a tier one auto supplier, formerly Chrysler, who decided they didn't want to make parts, just buy them. Sell to Textron, who were no dummies due to pension and retiree benefits(legacy costs), and looming economic contraction, sell to Collins and Aikman, who leveraged the c**p out of the purchase. recession comes...BOOM.. gone. Hurt a lot of people.

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    #26

    Canadians will remember this one

    Eaton’s.

    They were such a great place to shop and their catalogue was great. They connected people in very rural areas with the same merchandise they could get in the cities. They had such gorgeous stores that were well stocked and well staffed. You can still see the Eaton’s letter outlines on the former store here.

    Poor management cost a once great company. I’m sure Timothy Eaton is still spinning in his grave.

    I miss that company a lot.

    Usual-Canc-6024 Report

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    Rhonda Wandler
    Community Member
    10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    The catalogues were terrific! My first job was with them as their "Major Appliance Service and Repair Rep." We still used teletype to communicate with other stores. They psid well.

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    #27

    35 Worst Decisions Made By Large Companies That Nearly, Or Did, Shut Them Down Blitz USA Inc - they made gas cans, car ramps, that sort of thing. They refused to add a simple screen to their gas cans that would prevent flash over, even after multiple lawsuits. Even after not being able to use their own fuel containers on their own production floors due to OSHA regs. Now they don't exist. It's almost a case of corporate suicide.

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    #28

    I used to work for one of the biggest book distributors in the United States, called Pacific Pipeline. They decided to have our computer systems for the entire operation, redone right before the Christmas season. The system was full of flaws and messed up so many orders, which lost of tons of business. The bad decision was to let the people who installed the system, try to fix what they did, before trying to sue them. They never fixed it, and that was the end of that. Probably should have hired another company to do it when they failed originally. Or better yet, wait until after the holiday rush was over.

    llapman Report

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    WindySwede
    Community Member
    10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Never do anything on a fully working system, at least not before big sale time!

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    #29

    35 Worst Decisions Made By Large Companies That Nearly, Or Did, Shut Them Down Sun Microsystems not embracing Linux until it was too late.

    I worked there at the time, and Linux was seen as kind of a toy operating system with little margin. Just cheap small boxes.

    Well, it turned out, cheap small boxes are now what runs in datacenters and Linux is everywhere.

    Sun was making money hand over fist selling really high margin servers - and knew it would cannibalize its own sales. And since no exec was willing to sacrifice their own revenue (and bonuses) to help for a future where they may not be there (lots of Sun Execs /VPs left for more lucrative positions), it was a tough sell.

    I know it was tough to disrupt the server business. I worked on the software side, and they would include our software to boost hardware sales (when in reality, every other company in the world viewed hardware as a commodity and software as the value add).

    SomeGuyInSanJoseCa , Ilya Pavlov Report

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    Grey Ghost
    Community Member
    10 months ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I also worked for Sun ... Linux had zero enterprise level support until Redhat went public. Most corporations could not adapt because there was no support. I built Medicare.com on Linux and Netscape Enterprise against the wishes of everyone in1998.

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    #30

    Once upon a time I worked at a Barkers department store. It was a lower mid level discount store chain a'la Kmart, occupying the mid-Atlantic states. They went under in the mid 80's or so, but in 1978 I could read the writing on the wall. I think they failed to catch the bus in not adopting some sort of scanning technology when everyone else was going there. They used a 9 digit inventory control system, compartmented by department number. This meant front cashiers had to punch in ELEVEN numbers before the price. This was an extraordinarily SLOW checkout process. I can remember standing at the register, fingers flying, sweating bullets with a line going back into the store with impatient people. I was one of the fastest on the register line. Ticked off customers along with the common mistakes of mis- entered (or purposeful mis-entering for speed) inventory numbers I'm sure had great deal to do with Barkers demise .

    dsez5tsry Report

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    Grey Ghost
    Community Member
    10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    This article reminds me of fuckedcompany.com, a wildly successful site back in the day. Drew something or other from Southern California. Got ran off the internet by money, corporations, governments, law suits or extortion - nobody really knows. I knew him.

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    #31

    35 Worst Decisions Made By Large Companies That Nearly, Or Did, Shut Them Down Barings Bank was around from the 1700s until the 1990s when some kid in Singapore made a trade that cost them >1 billion USD. I think that's my best example that comes to mind.

    macolaguy , Mackenzie Marco Report

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    #32

    Someone in IT decided to deploy untested software. Knight Capital Group loses $445 million in 45 minutes. Knight Capital Group had to sell itself to another firm at a discounted price, and several of its top executives were fired 

    p_barker Report

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    Realistic Optimist
    Community Member
    10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    This wasn't just a dude being dumb. They made/had significant technology errors that caused the problem. The issue did start with a tech failing to include updated code before publishing to production, but he shouldn't have been able to do that without change control and they left a function in their code that was "depreciated" but still fully functional. It's wild for sure, but don't blame the homie for messing up a copy pasta.

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    #33

    MySpace… whatever they did with the servers that had all our old profiles, pics, and chats.

    covalentcookies Report

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    Kevin Snyder
    Community Member
    10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I still have a MySpace account, but have no idea what my password was, or the password for the AOL email account I set it up with.

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    #34

    Not quite dead, but Miku released a bad firmware for their baby monitor which destroyed the onboard storage. They did the right thing and replaced all monitors out in the market, but then went bankrupt and recently got purchased and brought back to life with nearly every feature that used to be free now behind a paywall. I wonder how the QA/Engineer(s) working on that product feel about missing that bug...

    FearAndGonzo Report

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    Shane G
    Community Member
    10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    If you've ever worked QA you know that they probably caught it and got ignored. It's not uncommon for coders to get a bug report and simply say they couldn't replicate it therefore it's not an issue

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