You are right, Kjorn, but so is Rissie. The difference lies in the wholesomeness of these photos and that women "will think no less of them whatsoever". These firefighters are gorgeous men, but they are not made to pose in sexually explicit ways. Even in advertisements for make-up for women I often see that pseudo-bedroom expression, void of any and all personality, that seems to say "do I look acceptably attractive/sexually inviting now ?", and it annoys me and I simply take for granted that only hetero men were involved with choosing what photos to use. It also bothers me that so often here on BP, so many women find it OK to comment freely on men's appearance any way they want, when they probably would have reacted negatively on the same kind of behaviour had the genders been reversed. ALL PEOPLE DESERVE RESPECT. I am going to buy the calendar with dogs, and I am toying with the idea of trying to get something like this done where I live, I am sure it would be a tremendous success.

Absolutelly right. One-sided thinking of nowadays sexually horny feminists.

In my opinion, both are okay in general, but neither belongs at work. (And objectifying is NOT okay if it affects your behaviour toward real, live humans.) If your job is allowing objectifying photos of men, then they should allow yours as well.

Kjorn, you are 100% correct. There is objectifying going on in both men and women. These ladies are trying a little too hard to justify it. If women didn't objectify men than there would be no male strippers, there would be no Thunder from Down Under or Chippendales.