According to Saul Ponce, their first reaction to the iPhone 12 was that it was the "material personification of a downward movement in the business cycle." The Twitter user said they couldn't believe their eyes and they felt like they were staring at the iPhone 5.

"Honestly, a bit disappointed," Saul Ponce said about Apple's big reveal. "Their presentation is always immaculate, but the products fall short of interesting. Every new iPhone just seems redundant and unnecessary. The compartmentalization of accessories from the phone are definitely the final straw. It’s a clear intrusion and disregard of how loyal the Apple fan base is and they keep pushing boundaries because they can."

What caught people’s attention was that the iPhone 12 was a spruced-up version of the iPhone 5: a similar body with a cooler camera.

There are a total of 4 new iPhones coming out this year: the iPhone 12 and iPhone 12 Pro will be available from October 23; while the iPhone Pro Max and the iPhone 12 Mini will be available from November 13. What’s more, Apple CEO Tim Cook also unveiled the HomePod Mini.

That’s a lot of different iPhones when you think about it. But they all have some things in common. Each iPhone 12 will have 5G connectivity, an A14 bionic chip, and will have ‘Ceramic Shield’ technology that (according to Apple) will make them the “toughest” and “brightest” iPhones yet.

The iPhone 12 Mini will cost from 699 dollars onwards while the regular iPhone 12 will start at 799 dollars. Meanwhile, the cost of the iPhone 12 Pro will start from 999 dollars while the iPhone 12 Pro Max will cost 1,099 dollars onwards. Of course, the costs depend on how much storage space you’re going for and can go up to far, far more. But that’s par for the course for Apple.