They will sell well. Not despite the high price but because of it. There are people who feel validated because they own the 'best' thing around (or at least the most expensive)

The reason they’re so high is because diehard Apple fans will buy it no matter what.

Montblanc also released headphones for 600 $ in March...may be apple saw a market there...

I’m just here chilling with my $17 MPOW headphones.

Only complete tools will buy it. Shallow people. Sheep.

Apple has gone from greedy to REAL F'ing GREEDY!

If you're going to spend that kind of money on over the ear headphones Master & Dynamic are probably a better choice.

Me with an iPhone 6 with beats headphones: .....

I had some airpods. Then I bought a backup pair of cheap £40 wireless earphones and now my airpods have been gifted to someone else because I genuinely prefer the cheaper ones. xD

I’m not gonna lie, these were all kinda saying the same thing, and they were all true. Only thing I’m pissed about is that the AirPods Pro price hasn’t gone down yet, and I was waiting for this to buy those.

Apple is ripping their customers and people still keep buying them

Another product for the "Sheep" to buy.

It's funny, when Samsung creates something and it ends up on a blog, Apple people don't care. You don't see "You idiots should buy quality. Buy Apple!". They just go about their business and let you like what you like, but when Apple releases anything people get really angry. It's kinda funny. I like my Apple stuff. You can like your stuff. It's all good.

Grado Labs makes headphones that have more than 30$ in parts in them.

Yeah, but I bet half of these people (probably more) have an iPhone or Mac. They can sell these at ridiculous prices for the same reason rents are so damn high; people will complain, but in the end just accept it and pay up. Welcome to the era of Captive Consumerism.

So no one mocked the AirPods Pro when they came out, but when Apple announced a full headset for just over double the price, everyone is apparently mocking them?

From the producers of Beats, the most expensive less than mediocre headphones in the market... What could go wrong and overpriced? Does this U$S 550 crap cames also with lead weights to make it seem "more robust"?

Good quality headphones are expensive though. I pay $450 for mine (replace them as needed) and it’s worth it. I could pay $20 for a pair but then I wouldn’t get noise canceling, base, comfort without a headache, good microphones, long battery life etc. You get what you pay for, and Apple usually stands for high quality.