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South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth

Making a powerful and memorable PSA campaign is a hefty task. But is it really that hard not to make it sound like everyone in your state is high on meth? We are looking at you, South Dakota. Apparently, the state recently launched a campaign that aims to raise awareness of the meth epidemic, however, many people interpreted the campaign’s tagline “Meth. We are on it” as claiming that everyone in South Dakota is doing methamphetamine.

More info: Facebook | onmeth.com | youtube.com

Recently South Dakota started trending on the internet for releasing an eyebrow-raising antidrug campaign

Image credits: methchangeseverything

South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth

Image credits: onmeth

The campaign was launched as Governor Kristi Noem’s initiative to battle the methamphetamine crisis in the state. However, soon after the campaign was launched, she had to start explaining the real message of the ads.

South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth

Image credits: onmeth

According to Noem, they decided to make this PSA a bit different. Instead of condemning the drug addiction, they aimed to bring the community together by encouraging people to help those who struggle with drug abuse.

South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth

Image credits: onmeth

So, the tagline “Meth. We are on it” means ‘we are on the case of meth’ rather than ‘we’re all doing it’.

The reactions to the campaign varied, with some finding the tagline hilarious to others saying it’s outright horrible. It doesn’t help that the campaign was ridiculously expensive. According to Argus Leader, it cost a staggering amount of $449,000.

Here’s how people reacted

South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth

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South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth

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South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth

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South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth

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South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth

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South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth

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South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth

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South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth

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South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth

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South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth

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South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth

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South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth

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South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth

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South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth

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What do you think ?

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Abby Not Normal 5 years ago

I thought it was ridiculous at first, but once I read about it (which ad led me to do), I really like the sentiment of the epidemic being everyone's issue and the destigmatizing nature of the ad.

18points

Ana B. 5 years ago

I completely agree, HOWEVER the amount of money they spent on it is staggering.

4points

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Shireen 5 years ago

It's a bad use of phrasing, I didn't even read the post or watch the video but even I can assume it's supposed to be something like "Meth? We're on the case", not "we're all on Meth".

11points

Lynda Momalo 5 years ago

No, it's an excellent use of phrasing -- it's far more eye-catching and attention-catching this way and it does express the truth that a whole lot of South Dakotans (maybe a lot of people they never suspected) ARE on it -- plus there's the wordplay double meaning that indicates that the government is aware of the problem and is taking care of it. It's too bad that people are missing the point.

3points

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Elizabeth Macharia 5 years ago

What are people going on about🤷🏾‍♀️.The point is so poignantly, albeit, creatively clear, its an epidemic, ergo *we are all on it*

5points

Googleman1234 4 years ago

It is a very good campaign. But i have to admit i laughed at the parodies

0points

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Abby Not Normal 5 years ago

I thought it was ridiculous at first, but once I read about it (which ad led me to do), I really like the sentiment of the epidemic being everyone's issue and the destigmatizing nature of the ad.

18points

Ana B. 5 years ago

I completely agree, HOWEVER the amount of money they spent on it is staggering.

4points

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Shireen 5 years ago

It's a bad use of phrasing, I didn't even read the post or watch the video but even I can assume it's supposed to be something like "Meth? We're on the case", not "we're all on Meth".

11points

Lynda Momalo 5 years ago

3points

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Elizabeth Macharia 5 years ago

What are people going on about🤷🏾‍♀️.The point is so poignantly, albeit, creatively clear, its an epidemic, ergo *we are all on it*

5points

South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth

Recently South Dakota started trending on the internet for releasing an eyebrow-raising antidrug campaign

Here’s how people reacted

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