Get Premium
Dark mode theme is available exclusively for premium users. Learn more about the benefits of subscribing.
No fees, cancel anytime.
Dark Mode 
No fees, cancel anytime 
then open in external browser
and click "Open in External Browser" 
User submission
1.6K
45.1K
South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth
Making a powerful and memorable PSA campaign is a hefty task. But is it really that hard not to make it sound like everyone in your state is high on meth? We are looking at you, South Dakota. Apparently, the state recently launched a campaign that aims to raise awareness of the meth epidemic, however, many people interpreted the campaign’s tagline “Meth. We are on it” as claiming that everyone in South Dakota is doing methamphetamine.
More info: Facebook | onmeth.com | youtube.com
RELATED:
Recently South Dakota started trending on the internet for releasing an eyebrow-raising antidrug campaign
Image credits: methchangeseverything
Image credits: onmeth
The campaign was launched as Governor Kristi Noem’s initiative to battle the methamphetamine crisis in the state. However, soon after the campaign was launched, she had to start explaining the real message of the ads.
Image credits: onmeth
According to Noem, they decided to make this PSA a bit different. Instead of condemning the drug addiction, they aimed to bring the community together by encouraging people to help those who struggle with drug abuse.
Image credits: onmeth
So, the tagline “Meth. We are on it” means ‘we are on the case of meth’ rather than ‘we’re all doing it’.
The reactions to the campaign varied, with some finding the tagline hilarious to others saying it’s outright horrible. It doesn’t help that the campaign was ridiculously expensive. According to Argus Leader, it cost a staggering amount of $449,000.
Here’s how people reacted
Image credits: MikeBeauvais
Image credits: bfizzlere
Image credits: jgumbel
Image credits: Tim790KABC
Image credits: blackhillslvr
Image credits: edabny62
Image credits: BoozyBadger
Image credits: ShipLives
Image credits: c0mic_sans
Image credits: Rittersauce21
Image credits: ballervol79
Image credits: ColombianRaven
Image credits: Spice_Gurl21
Image credits: dawashington
45Kviews
Share on Facebook
What do you think ?
Abby Not Normal 5 years ago
I thought it was ridiculous at first, but once I read about it (which ad led me to do), I really like the sentiment of the epidemic being everyone's issue and the destigmatizing nature of the ad.
Shireen 5 years ago
It's a bad use of phrasing, I didn't even read the post or watch the video but even I can assume it's supposed to be something like "Meth? We're on the case", not "we're all on Meth".
Lynda Momalo 5 years ago
No, it's an excellent use of phrasing -- it's far more eye-catching and attention-catching this way and it does express the truth that a whole lot of South Dakotans (maybe a lot of people they never suspected) ARE on it -- plus there's the wordplay double meaning that indicates that the government is aware of the problem and is taking care of it. It's too bad that people are missing the point.
Load More Replies...
Elizabeth Macharia 5 years ago
What are people going on about🤷🏾♀️.The point is so poignantly, albeit, creatively clear, its an epidemic, ergo *we are all on it*
Googleman1234 4 years ago
It is a very good campaign. But i have to admit i laughed at the parodies
Load More Replies... Abby Not Normal 5 years ago
I thought it was ridiculous at first, but once I read about it (which ad led me to do), I really like the sentiment of the epidemic being everyone's issue and the destigmatizing nature of the ad.
Shireen 5 years ago
It's a bad use of phrasing, I didn't even read the post or watch the video but even I can assume it's supposed to be something like "Meth? We're on the case", not "we're all on Meth".
Lynda Momalo 5 years ago
No, it's an excellent use of phrasing -- it's far more eye-catching and attention-catching this way and it does express the truth that a whole lot of South Dakotans (maybe a lot of people they never suspected) ARE on it -- plus there's the wordplay double meaning that indicates that the government is aware of the problem and is taking care of it. It's too bad that people are missing the point.
Load More Replies... Elizabeth Macharia 5 years ago
What are people going on about🤷🏾♀️.The point is so poignantly, albeit, creatively clear, its an epidemic, ergo *we are all on it*
Googleman1234 4 years ago
It is a very good campaign. But i have to admit i laughed at the parodies
Load More Replies...
Related on Bored Panda
101
23