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These images are gruesome and brutal, but they have to be shown because of their important message – they raise awareness of the often unseen casualties of deforestation around the world. Creative and art director Ganesh Prasad Acharya, together with copywriter Kaushik Katty Roy, created these social ads for Sanctuary Asia, one of the first and greatest environmental news magazines in India.
The slogan on these ads, “When the wood go, wildlife goes” drives home the point made by these macabre images – when you cut down habitats, you might as well kill the animals that live there as well. Rainforests contain as much as 80% of the world’s biodiversity, so their rapid destruction in South America and Asia is a serious problem.
More info: adsoftheworld.com (h/t: designtaxi, adeevee)
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What do you think ?
CarlaBultena-Rademaker 9 years ago
Loud and clear i thought... Humans don't realise with there unhealthy habbits do to nature and at the end to there selfs...
no. 9 years ago
Exactly what i was thinking. In the future not long from now that whole forest you cut down is really harming the enviroment!!!
Load More Replies...
VicBotha 9 years ago
Pretty hectic images, but a bit boring. all things happening from the left side of image and the photoshopped branch stands out so much.
RayleighNguyแป
n 9 years ago
Well, it's a collection of print ads, not a gallery. There's no need for variability when the pictures are supposed to go alone anyway.
Load More Replies...
TonyaHarris 9 years ago
The comments below are a testament to the ignorance of the world. Rather than see a message you chose to critique the penmanship .
PrakharSrivastava 9 years ago
A bit repetitive, not that creative... The shock value got reduced with each subsequent pic...
orenji 9 years ago
Not all of these shown go into the same publication. One version will go into different publications - it is the same campaign, people...
Load More Replies...
VokiฤNikola 9 years ago
It is great, it sends important message but some people are just too stupid to realise it
ericshepherd 9 years ago
Looking at other replies, I think they are either blind or brain dead, just get back into your concrete jungle.
Donna Young 9 years ago
Oh please!!! They,are making a grafic and terrific statement regarding deforestation. That is point. !
Maxim Stratan 9 years ago
That's true, but everybody want something made with wood. We need to go back to jungle, or plant threes again.
Ashley Valle 9 years ago
it's just sicking and horrible some could do this to innocent animal's or even think like this if they didn't do this :(
AshleyValle 9 years ago
it's just sicking and sad and horrible some one could do this or even think like this! this world has gone mad!
KiraIvanoff 9 years ago
I think the images are great but preaching to the converted! I don't think the people chopping them down care about the trees OR the animals
NivonneJackson 9 years ago
It is actually very serious because people is not realising what cutting down trees does
DevinBryndel 9 years ago
Anyone else see the Illumanti in the tree trunk in the snake photo ha
Kyle Johnson 9 years ago
Well these pictures aren't real but I do get the implications of them.
VGarnikyan_FineArt 9 years ago
Definitely sends the message across, and super professionally done. Might I suggest not using the same steak for the insides, clone it out
PiotrPiaskowski 9 years ago
You are so freaking wacky. And I know it's your personal opinion and all, but MAN. Given an image this unnatural, you come up with PS ....
StephenGouthro 9 years ago
I think they're goofy looking. *insert cropped image of steak, add drips*
CarlaBultena-Rademaker 9 years ago
Loud and clear i thought... Humans don't realise with there unhealthy habbits do to nature and at the end to there selfs...
no. 9 years ago
Exactly what i was thinking. In the future not long from now that whole forest you cut down is really harming the enviroment!!!
Load More Replies... VicBotha 9 years ago
Pretty hectic images, but a bit boring. all things happening from the left side of image and the photoshopped branch stands out so much.
RayleighNguyแป
n 9 years ago
Well, it's a collection of print ads, not a gallery. There's no need for variability when the pictures are supposed to go alone anyway.
Load More Replies... TonyaHarris 9 years ago
The comments below are a testament to the ignorance of the world. Rather than see a message you chose to critique the penmanship .
PrakharSrivastava 9 years ago
A bit repetitive, not that creative... The shock value got reduced with each subsequent pic...
orenji 9 years ago
Not all of these shown go into the same publication. One version will go into different publications - it is the same campaign, people...
Load More Replies... VokiฤNikola 9 years ago
It is great, it sends important message but some people are just too stupid to realise it
ericshepherd 9 years ago
Looking at other replies, I think they are either blind or brain dead, just get back into your concrete jungle.
Donna Young 9 years ago
Oh please!!! They,are making a grafic and terrific statement regarding deforestation. That is point. !
Maxim Stratan 9 years ago
That's true, but everybody want something made with wood. We need to go back to jungle, or plant threes again.
Ashley Valle 9 years ago
it's just sicking and horrible some could do this to innocent animal's or even think like this if they didn't do this :(
AshleyValle 9 years ago
it's just sicking and sad and horrible some one could do this or even think like this! this world has gone mad!
KiraIvanoff 9 years ago
I think the images are great but preaching to the converted! I don't think the people chopping them down care about the trees OR the animals
NivonneJackson 9 years ago
It is actually very serious because people is not realising what cutting down trees does
DevinBryndel 9 years ago
Anyone else see the Illumanti in the tree trunk in the snake photo ha
Kyle Johnson 9 years ago
Well these pictures aren't real but I do get the implications of them.
VGarnikyan_FineArt 9 years ago
Definitely sends the message across, and super professionally done. Might I suggest not using the same steak for the insides, clone it out
PiotrPiaskowski 9 years ago
You are so freaking wacky. And I know it's your personal opinion and all, but MAN. Given an image this unnatural, you come up with PS ....
StephenGouthro 9 years ago
I think they're goofy looking. *insert cropped image of steak, add drips*
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