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Shocking Effects Of Deforestation Exposed In Brutal Print Ads

These images are gruesome and brutal, but they have to be shown because of their important message – they raise awareness of the often unseen casualties of deforestation around the world. Creative and art director Ganesh Prasad Acharya, together with copywriter Kaushik Katty Roy, created these social ads for Sanctuary Asia, one of the first and greatest environmental news magazines in India.

The slogan on these ads, “When the wood go, wildlife goes” drives home the point made by these macabre images – when you cut down habitats, you might as well kill the animals that live there as well. Rainforests contain as much as 80% of the world’s biodiversity, so their rapid destruction in South America and Asia is a serious problem.

More info: adsoftheworld.com (h/t: designtaxi, adeevee)

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There is a beast with heart of cold stone that dashes like lightning, shreds flesh from bone. // Bewitched by this beast, I fell to my knees. My mouth babbled madness and mumbled soft pleas. // I stared down the ravenous, gnashing dark maw of a cute cuddly kitten with yarn in its paw

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What do you think ?

POST

CarlaBultena-Rademaker 9 years ago

Loud and clear i thought... Humans don't realise with there unhealthy habbits do to nature and at the end to there selfs...

8points

no. 9 years ago

Exactly what i was thinking. In the future not long from now that whole forest you cut down is really harming the enviroment!!!

2points

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josephgetsi 9 years ago

This comment is hidden. Click here to view.

VicBotha 9 years ago

Pretty hectic images, but a bit boring. all things happening from the left side of image and the photoshopped branch stands out so much.

7points

RayleighNguyễn 9 years ago

Well, it's a collection of print ads, not a gallery. There's no need for variability when the pictures are supposed to go alone anyway.

9points

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HelenWeatherall 9 years ago

Boring?????? I think maybe you burnt your brain and heart out with too much education.

6points

MayaAb 9 years ago

True! They all send the same message, nothing wrong with that but I don't see a lot of versatility. Great photography/Photoshop skills tho.

2points

OscarAfonso 9 years ago

my thoughts exactly.

1point

Zurab Kereselidze 9 years ago

and the name of the website proves it. :)

0points

ZurabKereselidze 9 years ago

and the name of the website also stands for it. :)

0points

LeahStryker 9 years ago

I understand that your comment wasn't a critique of the message, but the actual artwork itself

0points

BobBenvenuti 9 years ago

Your obviously entitled to your opinion. That said... You can't see the forest for the trees.

0points

TonyaHarris 9 years ago

The comments below are a testament to the ignorance of the world. Rather than see a message you chose to critique the penmanship .

4points

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POST

CarlaBultena-Rademaker 9 years ago

Loud and clear i thought... Humans don't realise with there unhealthy habbits do to nature and at the end to there selfs...

8points

no. 9 years ago

Exactly what i was thinking. In the future not long from now that whole forest you cut down is really harming the enviroment!!!

2points

Load More Replies...

josephgetsi 9 years ago

This comment is hidden. Click here to view.

VicBotha 9 years ago

Pretty hectic images, but a bit boring. all things happening from the left side of image and the photoshopped branch stands out so much.

7points

RayleighNguyễn 9 years ago

Well, it's a collection of print ads, not a gallery. There's no need for variability when the pictures are supposed to go alone anyway.

9points

Load More Replies...

HelenWeatherall 9 years ago

Boring?????? I think maybe you burnt your brain and heart out with too much education.

6points

MayaAb 9 years ago

True! They all send the same message, nothing wrong with that but I don't see a lot of versatility. Great photography/Photoshop skills tho.

2points

OscarAfonso 9 years ago

my thoughts exactly.

1point

Zurab Kereselidze 9 years ago

and the name of the website proves it. :)

0points

ZurabKereselidze 9 years ago

and the name of the website also stands for it. :)

0points

LeahStryker 9 years ago

I understand that your comment wasn't a critique of the message, but the actual artwork itself

0points

BobBenvenuti 9 years ago

Your obviously entitled to your opinion. That said... You can't see the forest for the trees.

0points

TonyaHarris 9 years ago

The comments below are a testament to the ignorance of the world. Rather than see a message you chose to critique the penmanship .

4points

Load More Comments

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