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Procter & Gamble Blame Millennials For Killing Fabric Softener Industry, Get A Response They Didn’t See Coming
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Procter & Gamble Blame Millennials For Killing Fabric Softener Industry, Get A Response They Didn’t See Coming

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According to The Wall Street Journal, Procter & Gamble Co. have a fabric softener problem. For the past decade, sales of the product – a liquid designed to make clothes feel better after a wash – have been declining. And who are to blame for this crime? The kids.

Shailesh Jejurikar, P&G’s head of global fabric care, said that most millennials “don’t know what the product is for,” presumably because we all grew up without doing our own laundry. The company even rebranded their fabric softener as fabric conditioner, hoping the new name would appeal to younger customers more.

The millennials, however, remain unimpressed. In a recent tumblr rant, they took great pride in their crusade against the laundry industry. Scroll down to read their key points and let us know if you agree with them in the comments.

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    Rokas Laurinavičius

    Rokas Laurinavičius

    Author, BoredPanda staff

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    Rokas is a writer at Bored Panda with a BA in Communication. After working for a sculptor, he fell in love with visual storytelling and enjoys covering everything from TV shows (any Sopranos fans out there?) to photography. Throughout his years in Bored Panda, over 300 million people have read the posts he's written, which is probably more than he could count to.

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    Rokas Laurinavičius

    Rokas Laurinavičius

    Author, BoredPanda staff

    Rokas is a writer at Bored Panda with a BA in Communication. After working for a sculptor, he fell in love with visual storytelling and enjoys covering everything from TV shows (any Sopranos fans out there?) to photography. Throughout his years in Bored Panda, over 300 million people have read the posts he's written, which is probably more than he could count to.

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    Naima Ivansdóttir
    Community Member
    6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    i was born in 1979 and I have never, ever felt the need for a fabric softener in my whole life.

    Christina Tank
    Community Member
    6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I was born in 1978 and i've used dryer sheets my entire life. (well mom used prior to me doing my own at 12 yrs old but anyway) and i HAVE had clothes with static cling when we ran out of dry er sheets. And I also like the way they makes the clothes smell like the bedding and towels

    Load More Replies...
    Kiki
    Community Member
    6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    If we aren't buying enough of a product that the companies that make them are going out of business then it's an indication that product is obsolete and not needed anymore.

    Olga Antonova
    Community Member
    6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I am not a millennial, and I never use fabric softener, as I do not like these artificial flavors.

    Load More Comments
    Naima Ivansdóttir
    Community Member
    6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    i was born in 1979 and I have never, ever felt the need for a fabric softener in my whole life.

    Christina Tank
    Community Member
    6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I was born in 1978 and i've used dryer sheets my entire life. (well mom used prior to me doing my own at 12 yrs old but anyway) and i HAVE had clothes with static cling when we ran out of dry er sheets. And I also like the way they makes the clothes smell like the bedding and towels

    Load More Replies...
    Kiki
    Community Member
    6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    If we aren't buying enough of a product that the companies that make them are going out of business then it's an indication that product is obsolete and not needed anymore.

    Olga Antonova
    Community Member
    6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I am not a millennial, and I never use fabric softener, as I do not like these artificial flavors.

    Load More Comments
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