In order to gain a better understanding of the psychological aspects of the consumerism issue that people face, we have reached out to a clinical psychologist based in the UK, Michaela Thomas. The founder of The Thomas Connection shared with us some insight based directly on her clinical experience.

We wanted to know if Thomas has encountered cases of compulsive or addictive consumption behaviors in her research or practice. We found out that: “Yes, I have clients in my clinic who can compulsively overspend or purchase items they don't need. It's important to understand the root cause behind this behavior, as it changes the treatment. If it is an acquisition behavior as part of hoarding, where someone collects more and more things, and at the same time struggles to let go of things they already have, even if they seem to serve no purpose to others, then that consumption builds up into other problems, like cluttering, unhygienic homes, and arguments with loved ones.”

The psychologist told us about other, more complex instances: “If overspending is due to lack of financial planning, or wanting the dopamine kick of how good it feels to purchase something, that can be linked to ADHD, depression, mania, psychosis, or other dopamine-related issues. In ADHD, it can be really hard to resist sponsored content like Facebook ads or TV ads, telling you to get this thing NOW, in order to feel happier, or because otherwise there is a sense of FOMO, if you don't have this thing NOW.”

Asked what the psychological benefits of adopting a minimalist or simple living lifestyle are and how individuals can cultivate contentment and satisfaction with less, Michela Thomas explained: “Psychologically, it can feel a lot less overwhelming in your day-to-day with less visual clutter. It is easier to organize ourselves and find things day-to-day with fewer belongings. If we keep buying more and more, we can find ourselves less satisfied with the things we already have, or now get. Often there is a mismatch between the pursuing and the consuming of something we buy - that we focus so much on acquiring things that we don't have enough time sitting in the appreciation of what we've got. If we buy something less rarely and learn the art of mindfully savoring something after we have got it, we might feel more content and grateful for what we have. Having less is more, and doing less is also more.”

Lastly, we were wondering how parents and educators can teach children and adolescents about responsible consumption and develop their critical thinking skills regarding advertising and consumer culture. The clinical psychologist told us: “It's helpful to engage children in the eco perspective of how fast fashion or mindless consumption impacts the environment, understanding the impact of using non-renewable resources. We can do that without creating eco-anxiety by showing in a neutral way that we try to reduce single-use plastic, or borrow books from the library instead of just buying new ones, or taking them to second-hand shops for toys and clothes. It then becomes part of their normal, just like we brush our teeth or look both ways before crossing the street - ingrained habits. In my child's school, they have an eco council where children can volunteer to take part and review the school's practices around sustainability, and come up with bright ideas. The children are our future, let them be part of designing it (in an age-appropriate way).”