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Ideally, companies would only have to come up with a great product and a convincing marketing program and they would have a worldwide winner. But despite the obvious advantages they could gain, many fear that global marketing, as popularly defined, is too extreme to be practical. Mainly due to the fact that customers and competitive conditions differ across countries or because powerful local managers will not stand for centralized decision making.

Certain Food Items Must Show Their Excess Of Unhealthy Ingredients On The Packaging In Mexico

Final score:

142points

POST

JessG 4 years ago

I LOVE that it says "not recommended for children"! Why can't they splash it across U.S. sodas too? Come on FDA, get it together!

6points

So they choose market segmentation. It's the process of dividing a market of potential customers into groups, or segments, based on different characteristics. The segments created are composed of consumers who will respond similarly to marketing strategies and who share traits such as similar interests, needs, or in our case, locations.

Geographic segmentation is actually one of the most common and straightforward types of market segmentation.

In Holland, Cool Ranch Doritos Are Called "Cool American"

Final score:

126points

POST

Tiari 4 years ago

Well, because nobody knows Ranch dressing in Europe. To this day I have no idea what it’s supposed to be.

73points

You Can Get Oreo Sticks In Asia. Best Used As A Straw To Slurp Milk

Final score:

123points

POST

Drishti Pillai 4 years ago

Whoever thought of this is a genius

81points

The American Sweets 'Sour Patch Kids' Are Called 'Very Bad Kids' In France

Final score:

117points

POST

Drishti Pillai 4 years ago

It's time to eat some very bad kids!

60points

This Bag Of Ruffles I Bought In Mexico Came With A Hot Sauce Packet

Final score:

104points

POST

Drishti Pillai 4 years ago

Everything should come with a hot sauce packet imo

69points

Red Solo Cups Labeled As "American" Cups In Netherlands

Final score:

99points

POST

Marcellus the Third 4 years ago

Yes because these red cups are in every US soap or movie especially if any teenagers/ college students appear. Outside of that, completely unknown in the EU --- throwaway is white or transparent, unless something specific (say, a panda) drawn on there. Thus, 100% American.

71points

In Asia We Have Pringle Noodles

Final score:

98points

POST

Monday 4 years ago

I have questions...

86points

How To Piss Off An American

Final score:

93points

POST

Wubbleyew 4 years ago

Gonna need an explanation on this

51points

#10

Canadian Kraft Macaroni Has A Fork On The Box While American Has A Spoon

Final score:

89points

POST

Kimora Cameron 4 years ago

what about sporks huh

61points

#11

In Europe, Budweiser Is A Different Brand Of Beer — So You'll Find American Budweiser Sold As Just Bud

Final score:

77points

POST

Andrei Anghel 4 years ago

Trademark. And the Czech one is by far better

65points

#12

In New Zealand, Rice Krispies Are Called Rice Bubbles

Final score:

73points

POST

Rose the Cook 4 years ago

They are Rice Bubbles in Australia also.

50points

#13

Smarties vs. Rockets. (Americans Call These Smarties, Canadians Call Them Rockets)

Final score:

68points

POST

Kimora Cameron 4 years ago

i thought smarties were like m&ms... or is that just an aussie thing?

71points

#14

This "American Style" Pizza With Hot Dogs Stuffed Into The Crust

Final score:

65points

POST

Scagsy 4 years ago

I could literally not imagine anything more repugnant

120points

#15

American (Top) vs. Australian (Bottom) Sour Patch Kids

Final score:

61points

POST

Some Cool Guy 4 years ago

Australian kids are in better shape.

85points

#16

Cocoa Krispies (United States) = Coco Pops (United Kingdom)

Final score:

60points

POST

Rose the Cook 4 years ago

Coco Pops in Australia.

38points

#17

Salted Eggs Flavored Lays Chips

Final score:

57points

POST

Some Cool Guy 4 years ago

They have some crazy snacks in Thailand, mostly delicious.

48points

#18

Found These Canned Hotdogs In A Grocery Store In The Netherlands

Final score:

53points

POST

My O My 4 years ago

As far as I can tell there are 6 sausages in the tin. Not a complete hot dog

42points

#19

These Lays Classic Potato Chips I Bought In China Are Called American Classic Flavor

Final score:

52points

POST

Drishti Pillai 4 years ago

In India, we have "American Style Cream and Onion" as a Lays flavor (along with "Indian Magic Masala", "Spanish Tomato Tango", etc...)... Never knew cream and onion was supposed to be classically American haha

28points

#20

Tomato Flavored Pringle’s In China, Surprisingly Good

Final score:

51points

POST

Steve Barnett 4 years ago

In the UK Walkers do a tomato flavoured crisp, which IMO is the best flavour. However, it's only available in certain parts of the country; they’re missing a trick there.

20points

Pringooools Sold In Brazil

Final score:

50points

POST

Linus Nilsson 4 years ago

That was only a special for the world cup, we had them in Sweden as well

56points

#22

These Sausages Were Culturally Imported From Germany And Became Popular In The United States. Now They Have Been Culturally Exported Back To Germany As "American Style" Hot Dogs (Picture Is From A German Grocery Store)

These Sausages Were Culturally Imported From Germany And Became Popular In The United States. Now They Have Been Culturally Exported Back To Germany As "American Style" Hot Dogs (Picture Is From A German Grocery Store)

Final score:

50points

POST

Nathan Jones 4 years ago

When was this ever popular in the US? I'm 40 and this is the first time I've ever seen or heard of hot dogs in a jar.

42points

#23

Frosted Flakes Are ‘Frosties’ In Europe

Final score:

49points

POST

Saint Thomas 4 years ago

ET le tigre est en toi, tadadadaaam !

21points

#24

Axe Body Spray Is Called Lynx In Australia (For Copyright Reasons)

Final score:

49points

POST

Iván Galarraga 4 years ago

I have a question, can Lynx be used to attract cougars?

71points

#25

In Italy, They Have Coca Cola Light Instead Of Diet

Final score:

40points

POST

Anouk Raemen 4 years ago (edited)

I think it's called Coca Cola light in Europe in general?

88points

#26

Good Humor (United States) = Wall's (United Kingdom)

Final score:

39points

POST

Kimora Cameron 4 years ago

im pretty sure it's called like streets or something in Australia FYI

22points

#27

Dannon (United States) = Danone (Everywhere Else)

Final score:

39points

POST

Andrei Anghel 4 years ago

Because French 'Danone' sounds like English American 'Dannon'. With a different accent, though

17points

#28

Currently In Japan, Saw This Cola Pepsi

Final score:

38points

POST

neighbor.no13 4 years ago

In Asia, we call all these drinks cola. Coca cola, Pepsi cola, Dr .pepper cola....

29points

One Is Norwegian One Is American

Final score:

33points

POST

Scagsy 4 years ago

We don't even have that in the UK. We just haven't got the urge

41points

#30

Canadian Viva Puffs Look Different Than American Made Ones

Final score:

23points

POST

Kristin Ingersoll 4 years ago

I've never seen this product in the US.

62points

#31

Dr. Oetker (United States) = Cameo (Italy)

Final score:

22points

POST

Tiari 4 years ago

Dr. Oetker is not American...

64points

Denis is a photo editor at Bored Panda. After getting his bachelor's degree in Multimedia and Computer Design, he tried to succeed in digital design, advertising, and branding. Also, Denis really enjoys sports and loves everything related to board sports and water.

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Rokas is a writer at Bored Panda with a BA in Communication. After working for a sculptor, he fell in love with visual storytelling and enjoys covering everything from TV shows (any Sopranos fans out there?) to photography. Throughout his years in Bored Panda, over 300 million people have read the posts he's written, which is probably more than he could count to.

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What American thing looks a whole lot different in your country?

POST

Steve Barnett 4 years ago

I think it's to do with a name alignment with the same product available in different countries. Many products have changed names over the years. In the UK, Marathon bars became Snickers, Opal Fruits became Starburst, Jif became Cif, etc.

7points

Corey Smith 4 years ago

Like Burger King is called Hungry Jack's in Australia? I guess there was already a Burger King there.

4points

Fred L. 4 years ago

Weetabix in Europe is Weet-Bix in Australia, and actually invented in the later.

5points

fuggnuggins 4 years ago

Yep. Pounding steamed wheat and drying it into flakes, then mashin' 'em together. Our proud contribution to international gastronomy.

2points

Colin L 4 years ago

We loved finding weird chips in our travels. In France: poulet rôti (roast chicken flavor) and Barcelona gave us Jamon (a smoked ham chip).

2points

regi stra 4 years ago

maybe Nutella its one of the few that its spelled like this all around the world, and this product makes mr Ferrero the richest person in Italy

2points

Rob Chapman 4 years ago

I'm surprised Snickers, Milky Way, Mars, and 3 Musketeers candy bars aren't on this list. . Cuz that one's confusing. Here goes.........The U.S. Milky Way is sold as the Mars bar everywhere else. The international Milky Way is sold as 3 Musketeers in the U.S., The original U.S. Mars bar was a 3 Musketeers with almonds, but later added caramel, and then was renamed Snickers Almond. And regular Snickers used to be known as Marathon internationally.

2points

True Blue 4 years ago

Well SURPRISE Australia clearly couldn't decide between Mars bars and Milky Ways so now we have both

2points

Ole Peder Amrud Hagen 4 years ago

Lots of these aren't American to begin with.

1point

Rainbow Panda 4 years ago

We’re all hungry. Admit it. 🍔🍟🥡🧁🍥🍱🍛🥙🥠🌮

1point

Geo Jet 4 years ago

In the Netherlands, Cheetos are "Chipitos" and the cheese flavor I swear is like gouda. foto_1_smi...a42208.jpg

1point

Thunder 4 years ago

I’ve never seen chipito before. I’ve seen Cheetos in almost every Dutch shop

1point

Meeow 4 years ago

In Europe they just changed the names, but in Asia they have more different flavor. And Japanese snacks are yummy!

1point

fuggnuggins 4 years ago

Of course. Like South America. Different palette.

-1point

AMANDA SERRANO-MORALES 4 years ago

I'm hungry and i just ate

1point

fuggnuggins 4 years ago

This comment is hidden. Click here to view.

Batwench Premium 4 years ago

Seems to me that the US have different names to the rest of the world regarding a lot of items, as Oz, NZ and UK have the same names. Maybe it is the Americans with the 'wrong' names?

0points

Brandi VanSteenwyk 4 years ago

Check out DESERT DRINKS AND EXTOTICS (here in the US and online) if you wanna see even more odd things. And... YOU CAN ORDER THEM!!

0points

𝓴𝓪𝔀𝓪𝓲𝓲_𝓐𝓾𝓭𝓻𝓮𝔂 💖 4 years ago

My life is a lie lol

0points

Geo Jet 4 years ago

This comment has been deleted.

0points

AD 4 years ago

Well this was underwhelming.

0points

fuggnuggins 4 years ago

This comment is hidden. Click here to view.

nanashi 4 years ago

Church Chicken is Texas Chicken here in Malaysia. maybe they worry we won't go if it has anything to do with religion with a church in the name? lol

0points

Meyer Weinstock 4 years ago

It was the founder's surname, but I can see how a predominately Muslim nation would prefer not to mass-market something that reminds them of their former colonial masters.

1point

Beverly 4 years ago

This comment is hidden. Click here to view.

JessG 4 years ago

So, you don't like chips, cereal, Mac and cheese, candy, soda, ice tea, or ice cream, but you like the beer? Got it, makes (no) sense

-3points

POST

Steve Barnett 4 years ago

7points

Corey Smith 4 years ago

Like Burger King is called Hungry Jack's in Australia? I guess there was already a Burger King there.

4points

Fred L. 4 years ago

Weetabix in Europe is Weet-Bix in Australia, and actually invented in the later.

5points

fuggnuggins 4 years ago

Yep. Pounding steamed wheat and drying it into flakes, then mashin' 'em together. Our proud contribution to international gastronomy.

2points

Colin L 4 years ago

We loved finding weird chips in our travels. In France: poulet rôti (roast chicken flavor) and Barcelona gave us Jamon (a smoked ham chip).

2points

regi stra 4 years ago

maybe Nutella its one of the few that its spelled like this all around the world, and this product makes mr Ferrero the richest person in Italy

2points

Rob Chapman 4 years ago

2points

True Blue 4 years ago

Well SURPRISE Australia clearly couldn't decide between Mars bars and Milky Ways so now we have both

2points

Ole Peder Amrud Hagen 4 years ago

Lots of these aren't American to begin with.

1point

Rainbow Panda 4 years ago

We’re all hungry. Admit it. 🍔🍟🥡🧁🍥🍱🍛🥙🥠🌮

1point

Geo Jet 4 years ago

In the Netherlands, Cheetos are "Chipitos" and the cheese flavor I swear is like gouda. foto_1_smi...a42208.jpg

1point

Thunder 4 years ago

I’ve never seen chipito before. I’ve seen Cheetos in almost every Dutch shop

1point

Meeow 4 years ago

In Europe they just changed the names, but in Asia they have more different flavor. And Japanese snacks are yummy!

1point

fuggnuggins 4 years ago

Of course. Like South America. Different palette.

-1point

AMANDA SERRANO-MORALES 4 years ago

I'm hungry and i just ate

1point

fuggnuggins 4 years ago

This comment is hidden. Click here to view.

Batwench Premium 4 years ago

Seems to me that the US have different names to the rest of the world regarding a lot of items, as Oz, NZ and UK have the same names. Maybe it is the Americans with the 'wrong' names?

0points

Brandi VanSteenwyk 4 years ago

Check out DESERT DRINKS AND EXTOTICS (here in the US and online) if you wanna see even more odd things. And... YOU CAN ORDER THEM!!

0points

𝓴𝓪𝔀𝓪𝓲𝓲_𝓐𝓾𝓭𝓻𝓮𝔂 💖 4 years ago

My life is a lie lol

0points

Geo Jet 4 years ago

This comment has been deleted.

0points

AD 4 years ago

Well this was underwhelming.

0points

fuggnuggins 4 years ago

This comment is hidden. Click here to view.

nanashi 4 years ago

Church Chicken is Texas Chicken here in Malaysia. maybe they worry we won't go if it has anything to do with religion with a church in the name? lol

0points

Meyer Weinstock 4 years ago

It was the founder's surname, but I can see how a predominately Muslim nation would prefer not to mass-market something that reminds them of their former colonial masters.

1point

Beverly 4 years ago

This comment is hidden. Click here to view.

JessG 4 years ago

So, you don't like chips, cereal, Mac and cheese, candy, soda, ice tea, or ice cream, but you like the beer? Got it, makes (no) sense

-3points