The ever-increasing presence of alpha wolf memes online has sparked our curiosity, and we decided to delve deeper into their origins and meaning in today’s digital landscape.

The images of a lone wolf gazing into the wilderness may seem inspiring, but the new phenomenon dominating Gen Z social feed carries a more somber truth beneath the surface.

The Modern Myth of the Alpha Wolf

The term “alpha wolf” originates from outdated zoological studies that suggested that wolf packs are led by a dominant male, or “alpha,” who asserts his control through aggression and dominance.

The idea of the alpha male fiercely leading the pack resonated with certain cultural archetypes and eventually made its way into the popular imagination.

Image credits: golden0face

According to Stephanie Pappas (Scientific American, 2023), the original alpha wolf concept has been debunked (1). Wildlife biologists revealed that wolf packs are typically family units led by the parents — not a dominant, unrelated “alpha” figure always in for a fight.

Pappas believes that the idea that wolf packs are led by an alpha merciless dictator has a slightly dark underbelly, lending itself to “a shorthand for a kind of dominant masculinity.”

Despite being debunked by scientists, the concept of dominant, lone alpha wolves persists and now has evolved into the viral alpha wolf meme.

The Alpha Wolf Symbolism

Cliff Weitzman, CEO and founder of Speechify, wrote in 2023 (2) that the “alpha wolf” isn’t new imagery. According to Weitzman, it has existed as far back as English folklore and fairytales. So, when meme templates became popular, it was inevitable that the alpha wolf would find its place in the digital realm.   

Today, we see it adopted as an image of a lone, majestic wolf — a symbol of independence, strength, and solitude. And, as viral memes do, the image captured all forms of media, from pensive to comical.

Online Spread of the Alpha Wolf Meme

Deviantart user Wolfroad started the alpha wolf trend with famous drawings of the majestic wolf. The artist’s page has received 557,800 page views to date. One example of one of the artist’s earlier renders is this picture posted on December 30, 2022 that got 515,200 likes. 

Image credits: WolfRoad

The meme has been adapted on Twitter, with users sharing images and quotes depicting the lone wolf, like this viral image posted on X by user @lifein360p on December 23, 2022, which gained 48,900 views and 971 likes.

The alpha wolf also had a big impact on TikTok with wolf transformation videos and a popular filter in 2021, which has recently been removed. For instance, @althea4_20 posted a viral video on May 25, 2023, garnering 58,600 views.

@althea4_20

*this is a reupload* #unbanalthea #althea420 #altheawolfgirl #truealpha

♬ original sound – althea420_

More versions and creations have taken the Alpha Wolf to TikTok trends in recent years. The hashtag #AlphaWolf has already achieved 926.1 million views with a mixture of funny renders, pensive pieces, lone wolf meme images, Alpha Werewolf transformation videos, and more filter clips. 

This one, for instance, posted by Tiktoker @nghdabi on September 2, 2023, gained 696,700 views and 50,600 likes. 

@nghdabi

#fyp #fypシ #nghdabi #wolf #alpha #omega #viral #meme #wolfmeme #🐺 #🐺⛓️ #emo #emowolf #alphawolf #fypage #fypシ゚viral

♬ –

Brands, too, rode the alpha wolf trend, using references to the meme for their ads on their social channels, like the one below by PGA tour September 18, 2023, which gained 1.8 million views and 221,800 likes. 

Image credits: pgatour

More recently, creators have been using filters to transform themselves into alpha wolves, like this post on TikTok by user @mazenabill on February 23, 2024, which gained 5.3 million views and 979,600 likes. 

@mazenabill

alpha

♬ suono originale – 𝓓𝓪𝓻𝓴

Debunking the Alpha Wolf Meme Stereotype

The alpha wolf stereotype persists in popular culture, celebrating dominance, leadership, and independence. Carl Safina addressed the issue in a 2016 Reader’s Digest feature, saying males often face pressure to measure up as alpha or “wolf up.”

This means that a man has to demonstrate at every moment that he’s in control in the home and that, when away from home, he can act snarling and aggressively (3). 

Safina believes the colloquial stereotype is misleading. It perpetuates harmful ideas about leadership and relationships and suggests that strength and dominance are somehow impressive or superior qualities.

The reality is different, however; kindness in cooperation and connection is how we are recognized — much like the wolves in the wild. 

The Sad Side of the Loneliness Cult

While the alpha wolf meme may glorify independence and self-reliance, it also highlights a more troubling trend in our society — the growing acceptance and normalization of loneliness and isolation.

It is alarming to see the alpha wolf meme igniting a large-scale cultural shift toward valuing individualism over community and connection. In other words, today’s modern culture promotes sadness.

Research by Abbey Bowler (Ballard Brief, 2020) suggests increasing reliance on digital communication has ironically led to a more connected yet isolated society than ever (4). 

The “loneliness epidemic” has significant consequences for both mental and physical health, increasing the risk of depression, anxiety, and even premature death, confirms the 2020 report by the National Academies of Sciences, Engineering, and Medicine (NASEM) (5).

While seemingly empowering, the alpha wolf meme may inadvertently contribute to this culture of loneliness by promoting the idea that isolation is a desirable and even noble state of being.

Effective Strategies for Combating Isolation

On a personal level, it is essential to prioritize real-world social connections over digital interactions. Setting aside time for face-to-face conversations, whether through regular meetups with friends and family or by participating in community activities, makes a significant difference.

According to a 2015 study published in the Perspectives on Psychological Science Journal, making an effort is a matter of life and death because of “the heightened risk of mortality from loneliness in the same category as smoking 15 cigarettes a day and being an alcoholic (6).”

On a societal level, there is a need for greater awareness and support for those experiencing loneliness and isolation. Navigating the challenges of loneliness in a fast-paced world is difficult and can make anyone feel even more isolated.

On a brighter note, marriage and family therapist Haeli Harris, in a 2024 article for Nivati, said that building a sense of community is a game-changer (7).

This could take the form of public health campaigns, safe spaces, and intergenerational programs, among other things. Employers and educational institutions can also play a role by fostering safe spaces and instigating conversations prioritizing mental health and well-being.

FAQ

What is the “alpha sigma wolf?”

The concept of the “alpha sigma wolf” is a recent development, blending the ideas of the alpha wolf with the so-called “sigma male” archetype. Unlike the alpha male, who is often seen as a leader within a group, the sigma male is characterized by his solitary, self-possessed nature and ability to thrive without the need for validation from others.

The alpha sigma wolf introduces a third type of male, representing a somewhat problematic relationship between the two concepts. The ultimate fusion of these ideas — a figure who embodies the alpha wolf’s strength and leadership qualities while maintaining the independence and nonconformity of the sigma male

References

1. Stephanie Pappas. “Is The Alpha Wolf Idea a Myth?” Scientific American, February 28, 2023. | https://www.scientificamerican.com/article/is-the-alpha-wolf-idea-a-myth/
2. Cliff Weitzman. “The evolution and impact of the “wolf meme” in digital culture.” Speechify, August 19, 2023. | https://speechify.com/blog/wolf-meme/
3. Carl Safina. “Think You Know What “Alpha Male” Means? These Wolves Will Prove You Wrong.” Readers Digest, November 28, 2016. | https://www.rd.com/article/alpha-male-wolves/
4. Abbey Bowler. “Isolation Among Generation Z in the United States.” Ballard Brief, 2020. | https://ballardbrief.byu.edu/issue-briefs/isolation-among-generation-z-in-the-united-states
5. National Academies of Sciences, Engineering, and Medicine. “Social Isolation and Loneliness in Older Adults: Opportunities for the Health Care System.” The National Academies Press, 2020. | https://doi.org/10.17226/25663 
6. Julian Holt Lundstad and Timothy B. Smith. “Loneliness and Social Isolation as Risk Factors for Mortality: A Meta-Analytic Review.” Perspectives on Psychological Science, 2019. |  https://journals.sagepub.com/doi/10.1177/1745691614568352
7. Haeli Harris. “Building Bridges: Community Solutions to Battle Loneliness.” Nivati, February 2, 2024. | https://www.nivati.com/blog/building-bridges-community-solutions-to-battle-loneliness

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