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This Ad Agency Uses Iconic Figures To Present Their Message In A Creative Way (10 Pics)
Making a creative advertisement has never been an easy task. Nowadays, though, when people are as ever resilient to the efforts of ad agencies, capturing the attention of the target audience has become a tad more challenging.
The agency Ruf Lanz decided to employ if not a revolutionary, then at least an unusual approach when designing an ad campaign for their two clients – Welti-Furrer and ETH Foundation.
One of the services that Welti-Furrer provides is fine art shipping worldwide. So perhaps it comes as no surprise that the advertising campaign Ruf Lanz produced uses famous painters of yesteryears and subjects of the most iconic paintings as workers who handle fragile packages containing fine works of art. Who else will inspire such trust in print ads other than the artists themselves?
ETH Foundation is concerned with outstanding emerging talent, which is why they offer The Excellence Scholarship & Opportunity Programme (ESOP). It encourages academically-successful young people from Switzerland and around the world to complete their Master’s degree at ETH Zurich (h/t: ETH). To raise awareness of this program, Ruf Lanz designed a series of posters featuring Albert Einstein involved in various part-time jobs. The clever ads argue that ‘brilliant minds shouldn’t be distracted from their studies by part-time jobs.’ It further adds that a donation would allow the most promising science students to unfold their potential, or even help uncover the next Einstein.
What are your thoughts on using famous people and historical people for advertisement? Do you think these clever ideas make for successful ad campaigns? Scroll down and see for yourself!
More info: ruflanz.ch
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Vincent van Gogh
Image credits: Ruf Lanz
“We transport fine art as carefully as if we had created it ourselves” – transport of valuable and fragile articles.
Salvador Dali
Image credits: Ruf Lanz
Andy Warhol
Image credits: Ruf Lanz
Frida Kahlo
Image credits: Ruf Lanz
Mona Lisa
Image credits: Ruf Lanz
“Finest Art Transports.”
Vincent van Gogh
Image credits: Ruf Lanz
Girl with a Pearl Earring
Image credits: Ruf Lanz
Albert Einstein
Image credits: Ruf Lanz
“Brilliant minds shouldn’t be distracted from their studies by part-time jobs.”
Image credits: Ruf Lanz
Image credits: Ruf Lanz
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What do you think ?
Chicago Kitty 5 years ago
I think it's a terrible trend to turn the deceased into pitch-men. It may sound extreme, but in a way it's like appropriating their free-will. I'll never be famous, but if I were, I wouldn't want someone to use my image to promote a product that I may or may not have been in favor of in life. Plus, Eisten in spandex bike pants is some wicked disturbing.
Miss Cris 5 years ago
Faces from Albert Einstein, Frida Kalho and others are used all around the world in t-shirts and every type of products for commercial purpose. It isn't the first time you see it.
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Miss Cris 5 years ago
I liked to see these people as if they were alife today doing common activities. They look closer and modern, as if I could met them any day. It's a good idea, smart, classy and with a touch of sense of humor. Good work.
BusLady 5 years ago
I'm trying to imagine all of these accomplished people as ordinary people, as well. What if they had not made use of their talent? So many everyday people have hidden gifts, but they never have the opportunity to develop that talent. Most people are just too busy working for a living.
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Chicago Kitty 5 years ago
I think it's a terrible trend to turn the deceased into pitch-men. It may sound extreme, but in a way it's like appropriating their free-will. I'll never be famous, but if I were, I wouldn't want someone to use my image to promote a product that I may or may not have been in favor of in life. Plus, Eisten in spandex bike pants is some wicked disturbing.
Miss Cris 5 years ago
Faces from Albert Einstein, Frida Kalho and others are used all around the world in t-shirts and every type of products for commercial purpose. It isn't the first time you see it.
Load More Replies... Miss Cris 5 years ago
I liked to see these people as if they were alife today doing common activities. They look closer and modern, as if I could met them any day. It's a good idea, smart, classy and with a touch of sense of humor. Good work.
BusLady 5 years ago
I'm trying to imagine all of these accomplished people as ordinary people, as well. What if they had not made use of their talent? So many everyday people have hidden gifts, but they never have the opportunity to develop that talent. Most people are just too busy working for a living.
Load More Replies... Related on Bored Panda
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