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This Ad Agency Uses Iconic Figures To Present Their Message In A Creative Way (10 Pics)

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Making a creative advertisement has never been an easy task. Nowadays, though, when people are as ever resilient to the efforts of ad agencies, capturing the attention of the target audience has become a tad more challenging.

The agency Ruf Lanz decided to employ if not a revolutionary, then at least an unusual approach when designing an ad campaign for their two clients – Welti-Furrer and ETH Foundation.

One of the services that Welti-Furrer provides is fine art shipping worldwide. So perhaps it comes as no surprise that the advertising campaign Ruf Lanz produced uses famous painters of yesteryears and subjects of the most iconic paintings as workers who handle fragile packages containing fine works of art. Who else will inspire such trust in print ads other than the artists themselves?

ETH Foundation is concerned with outstanding emerging talent, which is why they offer The Excellence Scholarship & Opportunity Programme (ESOP). It encourages academically-successful young people from Switzerland and around the world to complete their Master’s degree at ETH Zurich (h/t: ETH). To raise awareness of this program, Ruf Lanz designed a series of posters featuring Albert Einstein involved in various part-time jobs. The clever ads argue that ‘brilliant minds shouldn’t be distracted from their studies by part-time jobs.’ It further adds that a donation would allow the most promising science students to unfold their potential, or even help uncover the next Einstein.

What are your thoughts on using famous people and historical people for advertisement? Do you think these clever ideas make for successful ad campaigns? Scroll down and see for yourself!

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More info: ruflanz.ch

Vincent van Gogh

This Ad Agency Uses Iconic Figures To Present Their Message In A Creative Way (10 Pics)

Image credits: Ruf Lanz

“We transport fine art as carefully as if we had created it ourselves” – transport of valuable and fragile articles.

Salvador Dali

This Ad Agency Uses Iconic Figures To Present Their Message In A Creative Way (10 Pics)

Image credits: Ruf Lanz

Andy Warhol

This Ad Agency Uses Iconic Figures To Present Their Message In A Creative Way (10 Pics)

Image credits: Ruf Lanz

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Frida Kahlo

This Ad Agency Uses Iconic Figures To Present Their Message In A Creative Way (10 Pics)

Image credits: Ruf Lanz

Mona Lisa

This Ad Agency Uses Iconic Figures To Present Their Message In A Creative Way (10 Pics)

Image credits: Ruf Lanz

“Finest Art Transports.”

Vincent van Gogh

This Ad Agency Uses Iconic Figures To Present Their Message In A Creative Way (10 Pics)

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Image credits: Ruf Lanz

Girl with a Pearl Earring

This Ad Agency Uses Iconic Figures To Present Their Message In A Creative Way (10 Pics)

Image credits: Ruf Lanz

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Albert Einstein

This Ad Agency Uses Iconic Figures To Present Their Message In A Creative Way (10 Pics)

Image credits: Ruf Lanz

“Brilliant minds shouldn’t be distracted from their studies by part-time jobs.”

This Ad Agency Uses Iconic Figures To Present Their Message In A Creative Way (10 Pics)

Image credits: Ruf Lanz

This Ad Agency Uses Iconic Figures To Present Their Message In A Creative Way (10 Pics)

Image credits: Ruf Lanz

20Kviews

Hidrėlėy

Fascinated by music, movies and sitcoms, I'm passionate about social media and can't live without the internet, especially for all the cute dog and cat pictures out there. I wish the day had about 40 hours to be able to do everything I want.

Fascinated by music, movies and sitcoms, I'm passionate about social media and can't live without the internet, especially for all the cute dog and cat pictures out there. I wish the day had about 40 hours to be able to do everything I want.

Airinga

Airinga has a degree in Marketing from a Top 10 UK University, which she puts to good use as a digital advertising analyst at Bored Panda. A self-proclaimed writer of fantasy stories (is yet to finish a single one). Typical introvert. An avid fan of anime and manga. Fascinated by ancient history, astronomy, and artificial intelligence.

Airinga has a degree in Marketing from a Top 10 UK University, which she puts to good use as a digital advertising analyst at Bored Panda. A self-proclaimed writer of fantasy stories (is yet to finish a single one). Typical introvert. An avid fan of anime and manga. Fascinated by ancient history, astronomy, and artificial intelligence.

What do you think ?

Chicago Kitty 5 years ago

I think it's a terrible trend to turn the deceased into pitch-men. It may sound extreme, but in a way it's like appropriating their free-will. I'll never be famous, but if I were, I wouldn't want someone to use my image to promote a product that I may or may not have been in favor of in life. Plus, Eisten in spandex bike pants is some wicked disturbing.

27points

Miss Cris 5 years ago

Faces from Albert Einstein, Frida Kalho and others are used all around the world in t-shirts and every type of products for commercial purpose. It isn't the first time you see it.

6points

Load More Replies...

Bill 5 years ago

This might be a great way to hear from Bill Gates's lawyers. He owns all representation rights to Einstein

0points

Slune 5 years ago

I guess you have to know how lame the Swiss "humor" is. They are thinking they just laid a gorgeous egg.

0points

Teraza Salmon 5 years ago

Read Charles Stross "Accelerando". The dead have no rights.

-1point

sakura 5 years ago

What on earth? This is such an awful idea...turning important art figures into workers in their adverts!

10points

Miss Cris 5 years ago

I liked to see these people as if they were alife today doing common activities. They look closer and modern, as if I could met them any day. It's a good idea, smart, classy and with a touch of sense of humor. Good work.

4points

BusLady 5 years ago

I'm trying to imagine all of these accomplished people as ordinary people, as well. What if they had not made use of their talent? So many everyday people have hidden gifts, but they never have the opportunity to develop that talent. Most people are just too busy working for a living.

5points

Load More Replies...

Load More Comments

Chicago Kitty 5 years ago

I think it's a terrible trend to turn the deceased into pitch-men. It may sound extreme, but in a way it's like appropriating their free-will. I'll never be famous, but if I were, I wouldn't want someone to use my image to promote a product that I may or may not have been in favor of in life. Plus, Eisten in spandex bike pants is some wicked disturbing.

27points

Miss Cris 5 years ago

Faces from Albert Einstein, Frida Kalho and others are used all around the world in t-shirts and every type of products for commercial purpose. It isn't the first time you see it.

6points

Load More Replies...

Bill 5 years ago

This might be a great way to hear from Bill Gates's lawyers. He owns all representation rights to Einstein

0points

Slune 5 years ago

I guess you have to know how lame the Swiss "humor" is. They are thinking they just laid a gorgeous egg.

0points

Teraza Salmon 5 years ago

Read Charles Stross "Accelerando". The dead have no rights.

-1point

sakura 5 years ago

What on earth? This is such an awful idea...turning important art figures into workers in their adverts!

10points

Miss Cris 5 years ago

I liked to see these people as if they were alife today doing common activities. They look closer and modern, as if I could met them any day. It's a good idea, smart, classy and with a touch of sense of humor. Good work.

4points

BusLady 5 years ago

I'm trying to imagine all of these accomplished people as ordinary people, as well. What if they had not made use of their talent? So many everyday people have hidden gifts, but they never have the opportunity to develop that talent. Most people are just too busy working for a living.

5points

Load More Replies...

Load More Comments

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