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This Ad Agency Uses Iconic Figures To Present Their Message In A Creative Way (10 Pics)
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This Ad Agency Uses Iconic Figures To Present Their Message In A Creative Way (10 Pics)

Swiss Ad Agency Uses Iconic Figures From The Past To Present Products Of Their Clients (10 Pics)This Swiss Ad Agency Creates Advertisements For Their Clients Using Iconic Figures From The Past (10 Pics)With The Help Of Iconic Figures From The Past, This Swiss Ad Agency Makes Creative Advertisements For Their Clients (10 Pics)This Ad Agency Uses Iconic Figures To Present Their Message In A Creative Way (10 Pics)This Ad Agency Uses Iconic Figures To Present Their Message In A Creative Way (10 Pics)This Ad Agency Uses Iconic Figures To Present Their Message In A Creative Way (10 Pics)This Ad Agency Uses Iconic Figures To Present Their Message In A Creative Way (10 Pics)This Ad Agency Uses Iconic Figures To Present Their Message In A Creative Way (10 Pics)This Ad Agency Uses Iconic Figures To Present Their Message In A Creative Way (10 Pics)This Ad Agency Uses Iconic Figures To Present Their Message In A Creative Way (10 Pics)
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Making a creative advertisement has never been an easy task. Nowadays, though, when people are as ever resilient to the efforts of ad agencies, capturing the attention of the target audience has become a tad more challenging.

The agency Ruf Lanz decided to employ if not a revolutionary, then at least an unusual approach when designing an ad campaign for their two clients – Welti-Furrer and ETH Foundation.

One of the services that Welti-Furrer provides is fine art shipping worldwide. So perhaps it comes as no surprise that the advertising campaign Ruf Lanz produced uses famous painters of yesteryears and subjects of the most iconic paintings as workers who handle fragile packages containing fine works of art. Who else will inspire such trust in print ads other than the artists themselves?

ETH Foundation is concerned with outstanding emerging talent, which is why they offer The Excellence Scholarship & Opportunity Programme (ESOP). It encourages academically-successful young people from Switzerland and around the world to complete their Master’s degree at ETH Zurich (h/t: ETH). To raise awareness of this program, Ruf Lanz designed a series of posters featuring Albert Einstein involved in various part-time jobs. The clever ads argue that ‘brilliant minds shouldn’t be distracted from their studies by part-time jobs.’ It further adds that a donation would allow the most promising science students to unfold their potential, or even help uncover the next Einstein.

What are your thoughts on using famous people and historical people for advertisement? Do you think these clever ideas make for successful ad campaigns? Scroll down and see for yourself!

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More info: ruflanz.ch

Vincent van Gogh

Image credits: Ruf Lanz

“We transport fine art as carefully as if we had created it ourselves” – transport of valuable and fragile articles.

Salvador Dali

Image credits: Ruf Lanz

Andy Warhol

Image credits: Ruf Lanz

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Frida Kahlo

Image credits: Ruf Lanz

Mona Lisa

Image credits: Ruf Lanz

“Finest Art Transports.”

Vincent van Gogh

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Image credits: Ruf Lanz

Girl with a Pearl Earring

Image credits: Ruf Lanz

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Albert Einstein

Image credits: Ruf Lanz

“Brilliant minds shouldn’t be distracted from their studies by part-time jobs.”

Image credits: Ruf Lanz

Image credits: Ruf Lanz

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Hidrėlėy

Hidrėlėy

Author, Pro member

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Fascinated by music, movies and sitcoms, I'm passionate about social media and can't live without the internet, especially for all the cute dog and cat pictures out there. I wish the day had about 40 hours to be able to do everything I want.

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Hidrėlėy

Hidrėlėy

Author, Pro member

Fascinated by music, movies and sitcoms, I'm passionate about social media and can't live without the internet, especially for all the cute dog and cat pictures out there. I wish the day had about 40 hours to be able to do everything I want.

Airinga

Airinga

Moderator, Community member

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Airinga has a degree in Marketing from a Top 10 UK University, which she puts to good use as a digital advertising analyst at Bored Panda. A self-proclaimed writer of fantasy stories (is yet to finish a single one). Typical introvert. An avid fan of anime and manga. Fascinated by ancient history, astronomy, and artificial intelligence.

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Airinga

Airinga

Moderator, Community member

Airinga has a degree in Marketing from a Top 10 UK University, which she puts to good use as a digital advertising analyst at Bored Panda. A self-proclaimed writer of fantasy stories (is yet to finish a single one). Typical introvert. An avid fan of anime and manga. Fascinated by ancient history, astronomy, and artificial intelligence.

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Chicago Kitty
Community Member
5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I think it's a terrible trend to turn the deceased into pitch-men. It may sound extreme, but in a way it's like appropriating their free-will. I'll never be famous, but if I were, I wouldn't want someone to use my image to promote a product that I may or may not have been in favor of in life. Plus, Eisten in spandex bike pants is some wicked disturbing.

Miss Cris
Community Member
5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Faces from Albert Einstein, Frida Kalho and others are used all around the world in t-shirts and every type of products for commercial purpose. It isn't the first time you see it.

Load More Replies...
sakura
Community Member
5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

What on earth? This is such an awful idea...turning important art figures into workers in their adverts!

Miss Cris
Community Member
5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I liked to see these people as if they were alife today doing common activities. They look closer and modern, as if I could met them any day. It's a good idea, smart, classy and with a touch of sense of humor. Good work.

BusLady
Community Member
5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I'm trying to imagine all of these accomplished people as ordinary people, as well. What if they had not made use of their talent? So many everyday people have hidden gifts, but they never have the opportunity to develop that talent. Most people are just too busy working for a living.

Load More Replies...
Load More Comments
Chicago Kitty
Community Member
5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I think it's a terrible trend to turn the deceased into pitch-men. It may sound extreme, but in a way it's like appropriating their free-will. I'll never be famous, but if I were, I wouldn't want someone to use my image to promote a product that I may or may not have been in favor of in life. Plus, Eisten in spandex bike pants is some wicked disturbing.

Miss Cris
Community Member
5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Faces from Albert Einstein, Frida Kalho and others are used all around the world in t-shirts and every type of products for commercial purpose. It isn't the first time you see it.

Load More Replies...
sakura
Community Member
5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

What on earth? This is such an awful idea...turning important art figures into workers in their adverts!

Miss Cris
Community Member
5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I liked to see these people as if they were alife today doing common activities. They look closer and modern, as if I could met them any day. It's a good idea, smart, classy and with a touch of sense of humor. Good work.

BusLady
Community Member
5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I'm trying to imagine all of these accomplished people as ordinary people, as well. What if they had not made use of their talent? So many everyday people have hidden gifts, but they never have the opportunity to develop that talent. Most people are just too busy working for a living.

Load More Replies...
Load More Comments
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