UK printing company Solopress has today announced the launch of the PheroCard™, the first ever business card infused with the pheromones of high-flyers in business, sport and music.

The PheroCard™ is set to change the way business is done by helping people to better attract clients and investors. The human pheromones that are present in the cards will change the playing field for entrepreneurs and small businesses looking to make their mark on the world.

Solopress responsibly sourced their pheromones from a list of high-profile candidates who donated their pheromones for the experiment. The company currently has pheromones stocked from successful entrepreneurs, sports icons and rock stars – with the hope of expanding on the pheromone sectors in the next few months.

Customers are able to mix and match several different pheromone compounds they would like in their business cards based on what they’re looking to achieve.
Professor Richard Snell and his team from the Institute of Pheromone Science in London carried out research for the company over the last five years. Snell’s research found that people using the PheroCard™ were 94% more likely to receive a call-back from a prospective client.

Professor Richard Snell comments: “Our findings indicated that test subjects exposed to pheromones whilst embarking on social exchanges found their partner to be more trustworthy and personable. One couple even started dating as a result of the research”.

Solopress synthetically produces its PheroCards™ at the in-house printing lab. The company has invested in state-of-the-art printing technology used by NASA technicians in order to penetrate the business cards with the scientific smell of success.

Shaun Slater, Chief Innovation Officer at Solopress, added: “Customers who buy our PheroCards™ are giving themselves the best opportunity for business success with minimal risk. We know that customers just starting out can sometimes struggle to make those all-important connections that help their business flourish, but with PheroCards™ that worry can be eliminated.”

Customers can purchase a set of PheroCards™ from the Solopress website: http://www.solopress.com/products/business-card/pherocard/

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