Get Premium
Dark mode theme is available exclusively for premium users. Learn more about the benefits of subscribing.
No fees, cancel anytime.
Dark Mode 
No fees, cancel anytime 
User submission
14.6K
129.2K
Powerful Ad Campaign By Dove Shows That Women Can ‘Choose Beautiful’
Dove has released a video of an interesting social experiment called #ChooseBeautiful that challenged women around the world to decide to be beautiful and reevaluate their self-image – for the better. In the campaign, women at stations in Sao Paulo, Delhi, Shanghai, San Francisco and London were given the simple choice of entering through a “Beautiful” door or an “Average” door.
“Women make thousands of choices each day — related to their careers, their families, and, let’s not forget, themselves,” the company said. “Feeling beautiful is one of those choices that women should feel empowered to make for themselves, every day.” According to their survey, 96% of women wouldn’t use the word “beautiful” to describe themselves, although 80% would use that word to describe something about themselves.
Watch their video to see how women around the world reacted to the experiment, and let us know in the comments – which door would you have chosen?
More info: dove.us | Tumblr | Facebook | Twitter (h/t: mashable)
RELATED:
Which door would you choose?
129Kviews
Share on Facebook
What do you think ?
JocelynSideridis 9 years ago
How we like t see ourselves publicly & privately are two different things. No one wants to be seen as 'vain.' Not a tight social experiment.
MosesSilva 9 years ago
I think you missed the whole point of this - I think this is truly beautiful to see women remind themselves that no matter what - You Are Beautiful.
Load More Replies...
MrTree1779 9 years ago
Dove is owned by Unilever, who is in the market to sell you their products. And they will use any tricks necessary. Even your own emotions.
JocelynSideridis 9 years ago
How we like t see ourselves publicly & privately are two different things. No one wants to be seen as 'vain.' Not a tight social experiment.
MosesSilva 9 years ago
I think you missed the whole point of this - I think this is truly beautiful to see women remind themselves that no matter what - You Are Beautiful.
Load More Replies... MrTree1779 9 years ago
Dove is owned by Unilever, who is in the market to sell you their products. And they will use any tricks necessary. Even your own emotions.
You May Like This Account Showcases Real Women That Said To Hell With Society's Expectations (30 New Pics) 45 Women Inventors Who Changed The World And You May Not Even Know It 30 Of The Most Satirical Posts from The “WomenInMaleFields” Viral Trend
Gabija Palšytė
Eligijus Sinkunas
Rūta Zumbrickaitė
Related on Bored Panda
121
27