It's too bad that a lot of people aren't going to go find the ad to see for themselves, but just get angry at the out-of-context bit that has been presented to them.

You've got remember Dove's target base is for people with 'sensitive' skin so of course this was going to offend

Wow now I am sorry I clicked on this. Shame on you boredpanda.

I did just that when I saw above someone mentioned a latino woman. Just googled 'The full dove ad' to see at least some of it. No way is the ad saying she washed and became a white woman, or washed again and became latino. It was just a way of showing different skin colours. Next time I guess they'll put the white woman last, but ridiculous how, even in this story, they don't show the full ad, just bits that make it look as bad as possible.

thank you for the common sense response; I ,too, saw it this way.

Nicely said, Ntosh. Seeing just the pictures in this article, even I (as a white man), am offended but with this being only part of the whole as you point out, there is just a wee bit of overreaction as per the norm nowadays.

I completely agree with you. The media is just trying to find a new story.

I think I love you. You are rational and real. Thank you so very much for making my day less stressful.

You wrote"....turns into a Mexican,...." *sigh* You were looking for "...turns into a Hispanic woman,..." Because there are 33 Latin American Nations, including Mexico, and assuming that every Hispanic person you run into is equally stereotypical to this very perverse ad.

It was the placement that was very unfortunate-especially the black women under the "before" title to the white women under the "after" title. I had trouble even figuring out what they were trying to say. Besides appearing racist it is also just really, really bad advertising.

You need to read the article better. The outrage isn't over the full video, it's with stills adds drawn FROM the video. Dove used stills from the video as internet ads, one of the stills was from the section where a black woman becomes a white woman. They made the mistake of using the still from the video without the greater context of the full video ad, which inadvertently made it racist. But it cannot be denied that the "for NORMAL to dark skin" printed on the bottle is in fact racist, in that it says NORMAL instead of LIGHT...implying DIRECTLY that white/light skin is normal and dark/brown skin is OTHER/DIFFERENT. Using whiteness as the default standard is racist in and of itself...also you've not addressed that other problematic ad where the skin is dry and unattractive on the left, and smooth and attractive on the right (while organizing the women from left to right by darkness of their skin underneath the pictures of skin) is also racist...if even unintentionally so.

Great thoughts, Ntosh! I feel like we can find offense wherever we look these days... if we choose to. Even the apology was suspect here. We can't read the text because we are so busy reading between the lines.

Thanks. I didn't know that it was taken out of context...

I agree. People are going to complain. Maybe their delivery was wrong, but they are talking about skin colours! We are all different and we all have different skins colours. We have lighter skin to darker skin. Why are people so delicate these days.

Libtards see racism everywhere. All I see is an "inclusive" advertisement.

Yes ,Ntosh you have really missed the point that this is blatant racism...I'm a 69 yo white female and I see it.

Yeah, totally agree with you. Nowaday everything that has black people is considered freaking racist lol .... And that's exactly the reason making those real racist people hate different color people even more... Well the ad itself ain't any good but they're simply trying to express that the soap will make your skin brighter, what's wrong with that lol...

Knowing our society now, probably never.

UNITY...seriously..???? You've got to be kidding me.....look again...

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but why wouldn't we ALL be able to use Dove soap though? I mean really... What does skin color have to do with what soap you use?