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Skittles Releases White Candies For Pride Month, And Internet’s Reaction Is Not What They Expected

If you walk into your local convenience store and notice that the packs of Skittles have turned white, don’t worry, you’re not tripping out, because for the second year running, Mars has ditched the iconic Skittles rainbow in honor of Pride Month.

“Only one rainbow flag matters this pride. Give the rainbow, taste the rainbow,” explains the back of the white Skittles bag. And as you can see below, it isn’t just the packaging that’s lost its color – the pride Skittles are all white too! Great fun if you like a bit of mystery in your candy; not so much fun if you hate a particular flavor. The vibrant confectionery first ditched its colors for 2016 London Pride. Still, while many people consider it to be a fun and harmless marketing campaign and an attempt to raise social awareness, not everybody agrees, and some have even complained that it’s racist. We’ve compiled the best comments that the Internet had to share on this topic below. What do you think? Let us know in the comments below.

Skittles has decided to ditch the famous rainbow in honor of pride month

Skittles Releases White Candies For Pride Month, And Internet's Reaction Is Not What They Expected

Image credits: thehealthyherbivore

Both the packaging and the candy were turned white for the limited-edition pride version

Skittles Releases White Candies For Pride Month, And Internet's Reaction Is Not What They Expected

Image credits: imgracelouise

“Only one rainbow matters this pride. Give the rainbow, taste the rainbow”

Skittles Releases White Candies For Pride Month, And Internet's Reaction Is Not What They Expected

Image credits: skittles

They’ve also decided to donate 2p per pack to LGBT charities

Skittles Releases White Candies For Pride Month, And Internet's Reaction Is Not What They Expected

Image credits: emzielouu

Immediately after release some people started complaining that the campaign was discriminatory

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Skittles Releases White Candies For Pride Month, And Internet's Reaction Is Not What They Expected

While other weren’t happy that they couldn’t identify their favourite flavours

pride-month-white-skittles-internet-reactions-5

Skittles Releases White Candies For Pride Month, And Internet's Reaction Is Not What They Expected

But mostly the company received positive feedback, saying it was brilliant and supportive

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pride-month-white-skittles-internet-reactions-8

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Skittles Releases White Candies For Pride Month, And Internet's Reaction Is Not What They Expected

What do you think?

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What do you think ?

POST

Shana 7 years ago

I'm seriously getting tired of this c**p. Everyone getting all offended for no damn reason "omg they picked white color, white supremacists! They hate blacks!" You can't do or say anything with white lately because you're instantly a racists who thinks "white" is more superior or whatever... Really have to think on what you say or do these days because there will always be someone offended by it, even if you're trying to do good -_-

174points

Ironcat_xox 7 years ago

It's come to the point where if I like a white shirt better than a black shirt, Im racist, which compares me to murderous white supremacists

75points

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Eric Mac Fadden 7 years ago

Isn't the white colour a mix of all others? Screw the politically correct! Even in Brazil this c**p is happening...

13points

Pablo Sheldon 7 years ago

I am offended that you are offended about people being offended . . . ;)

11points

Star 7 years ago

Plus, I like white. It's clean and looks very neat. It's easy to clean (usually) because you can see where the dirt is. But I'm sure I'll get called racist or something because people are just that dense and r******d.

1point

Kaybree M. 2 years ago

Why don’t people just have printer paper be black too just to avoid all this. 🙄 people these days are going to be the death of me

0points

Kaybree M. 2 years ago

If people are getting so offended, then paint them with food coloring

0points

Aleksandra Rusbasan 3 years ago

This reminds me of that one tumblr post saying that calling teeth white was racist.

0points

𝓴𝓪𝔀𝓪𝓲𝓲_𝓐𝓾𝓭𝓻𝓮𝔂 💖 4 years ago

This comment has been deleted.

0points

SBall68 7 years ago

Amen, Shana! My hubby got death threats on Twitter from due to ignorance @ the man who martyred himself to save the ppl who were outraged!

0points

Desiree Dehner 7 years ago

Oh my god, I know! It's beginning to p**s me off!

0points

Judy Chartrand 7 years ago

This comment is hidden. Click here to view.

Jack Wilson 7 years ago

This comment is hidden. Click here to view.

Karolien Soete 7 years ago

Seriously? In additive color mixing, like light, all the colors combined create white. Consider a prism and imagine the process in reverse. It's a wonderful message!

117points

Shana Frazier 7 years ago

Actually, all the colors combined make black. Which is why if you black on a sunny day, you're hotter- the color absorbs ALL of the colors. White, however, rejects ALL of the colors. I guess you skipped that day in physics class, huh? Anyway, it's called a marketing ploy. The only reason the skittles aren't black is because people wouldn't wanna eat them supposedly. (I would, but I'm gothic like that.) It's just to sell more candy. I'm unconcerned here about the racial connotations because people are extra sometimes... I don't like that it's supposed to mean inclusiveness in color, but I think the whole message goes over people's heads. Skittles without colors, are just...skittles...and if you couldn't judge until you "tasted" each person, like a skittle, then it'd be harder to judge. But it isn't that simple. People judge on size, shape, and everything else.

5points

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Aish Siva 7 years ago

OMG SO TRUE! Your comment should be all over the internet.

2points

Cindy Martinson 7 years ago

Exactly!

2points

Full Name 7 years ago

That was my first thought too.

1point

Emiwolfplayz 7 years ago

So that means prism ia racism thing nowdays..

1point

SBall68 7 years ago

Spot on, Karolien! Btw I love your name. Is it a sp variation on the name Carolyn or pronounced differently? If you don't mind my asking...

0points

CuddlesTheDragon 7 years ago

White is the absence of all color.

0points

Isaura Scarlet 7 years ago

If you combine all the rainbow colors, it makes white. No problem with that. Or maybe the light spectrum is racist, who knows ? I guess they wanted to represent unification. There's no reason to be offended.

40points

Brigitte 7 years ago

My guess is: White in this case means 'no color at all'. They couldn't make the skittles see through so the next best option was white.

14points

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Sebastian Sarabia 7 years ago

How dare the light bounce from objects in a way that makes different colors, also my own eyes offend me because they perceive colors, racist eyes

9points

Sergio Bicerra Descalzi 7 years ago

White is absence of colors, mix of all colors make black.

5points

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POST

Shana 7 years ago

174points

Ironcat_xox 7 years ago

It's come to the point where if I like a white shirt better than a black shirt, Im racist, which compares me to murderous white supremacists

75points

Load More Replies...

Eric Mac Fadden 7 years ago

Isn't the white colour a mix of all others? Screw the politically correct! Even in Brazil this c**p is happening...

13points

Pablo Sheldon 7 years ago

I am offended that you are offended about people being offended . . . ;)

11points

Star 7 years ago

1point

Kaybree M. 2 years ago

Why don’t people just have printer paper be black too just to avoid all this. 🙄 people these days are going to be the death of me

0points

Kaybree M. 2 years ago

If people are getting so offended, then paint them with food coloring

0points

Aleksandra Rusbasan 3 years ago

This reminds me of that one tumblr post saying that calling teeth white was racist.

0points

𝓴𝓪𝔀𝓪𝓲𝓲_𝓐𝓾𝓭𝓻𝓮𝔂 💖 4 years ago

This comment has been deleted.

0points

SBall68 7 years ago

Amen, Shana! My hubby got death threats on Twitter from due to ignorance @ the man who martyred himself to save the ppl who were outraged!

0points

Desiree Dehner 7 years ago

Oh my god, I know! It's beginning to p**s me off!

0points

Judy Chartrand 7 years ago

This comment is hidden. Click here to view.

Jack Wilson 7 years ago

This comment is hidden. Click here to view.

Karolien Soete 7 years ago

Seriously? In additive color mixing, like light, all the colors combined create white. Consider a prism and imagine the process in reverse. It's a wonderful message!

117points

Shana Frazier 7 years ago

5points

Load More Replies...

Aish Siva 7 years ago

OMG SO TRUE! Your comment should be all over the internet.

2points

Cindy Martinson 7 years ago

Exactly!

2points

Full Name 7 years ago

That was my first thought too.

1point

Emiwolfplayz 7 years ago

So that means prism ia racism thing nowdays..

1point

SBall68 7 years ago

Spot on, Karolien! Btw I love your name. Is it a sp variation on the name Carolyn or pronounced differently? If you don't mind my asking...

0points

CuddlesTheDragon 7 years ago

White is the absence of all color.

0points

Isaura Scarlet 7 years ago

40points

Brigitte 7 years ago

My guess is: White in this case means 'no color at all'. They couldn't make the skittles see through so the next best option was white.

14points

Load More Replies...

Sebastian Sarabia 7 years ago

How dare the light bounce from objects in a way that makes different colors, also my own eyes offend me because they perceive colors, racist eyes

9points

Sergio Bicerra Descalzi 7 years ago

White is absence of colors, mix of all colors make black.

5points

Load More Comments

Skittles Releases White Candies For Pride Month, And Internet’s Reaction Is Not What They Expected

Skittles has decided to ditch the famous rainbow in honor of pride month

Both the packaging and the candy were turned white for the limited-edition pride version

“Only one rainbow matters this pride. Give the rainbow, taste the rainbow”

They’ve also decided to donate 2p per pack to LGBT charities

Immediately after release some people started complaining that the campaign was discriminatory

While other weren’t happy that they couldn’t identify their favourite flavours

But mostly the company received positive feedback, saying it was brilliant and supportive

What do you think?

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Dominyka Jurkštaitė

Dominyka Jurkštaitė