Get Premium
Dark mode theme is available exclusively for premium users. Learn more about the benefits of subscribing.
No fees, cancel anytime.
Dark Mode 
No fees, cancel anytime 
User submission
185.5K
1.5M
Skittles Releases White Candies For Pride Month, And Internet’s Reaction Is Not What They Expected
If you walk into your local convenience store and notice that the packs of Skittles have turned white, don’t worry, you’re not tripping out, because for the second year running, Mars has ditched the iconic Skittles rainbow in honor of Pride Month.
“Only one rainbow flag matters this pride. Give the rainbow, taste the rainbow,” explains the back of the white Skittles bag. And as you can see below, it isn’t just the packaging that’s lost its color – the pride Skittles are all white too! Great fun if you like a bit of mystery in your candy; not so much fun if you hate a particular flavor. The vibrant confectionery first ditched its colors for 2016 London Pride. Still, while many people consider it to be a fun and harmless marketing campaign and an attempt to raise social awareness, not everybody agrees, and some have even complained that it’s racist. We’ve compiled the best comments that the Internet had to share on this topic below. What do you think? Let us know in the comments below.
RELATED:
Skittles has decided to ditch the famous rainbow in honor of pride month
Image credits: thehealthyherbivore
Both the packaging and the candy were turned white for the limited-edition pride version
Image credits: imgracelouise
“Only one rainbow matters this pride. Give the rainbow, taste the rainbow”
Image credits: skittles
They’ve also decided to donate 2p per pack to LGBT charities
Image credits: emzielouu
Immediately after release some people started complaining that the campaign was discriminatory
While other weren’t happy that they couldn’t identify their favourite flavours
But mostly the company received positive feedback, saying it was brilliant and supportive
What do you think?
1.5Mviews
Share on Facebook
What do you think ?
Shana 7 years ago
I'm seriously getting tired of this c**p. Everyone getting all offended for no damn reason "omg they picked white color, white supremacists! They hate blacks!" You can't do or say anything with white lately because you're instantly a racists who thinks "white" is more superior or whatever... Really have to think on what you say or do these days because there will always be someone offended by it, even if you're trying to do good -_-
Ironcat_xox 7 years ago
It's come to the point where if I like a white shirt better than a black shirt, Im racist, which compares me to murderous white supremacists
Load More Replies...
Karolien Soete 7 years ago
Seriously? In additive color mixing, like light, all the colors combined create white. Consider a prism and imagine the process in reverse. It's a wonderful message!
Shana Frazier 7 years ago
Actually, all the colors combined make black. Which is why if you black on a sunny day, you're hotter- the color absorbs ALL of the colors. White, however, rejects ALL of the colors. I guess you skipped that day in physics class, huh? Anyway, it's called a marketing ploy. The only reason the skittles aren't black is because people wouldn't wanna eat them supposedly. (I would, but I'm gothic like that.) It's just to sell more candy. I'm unconcerned here about the racial connotations because people are extra sometimes... I don't like that it's supposed to mean inclusiveness in color, but I think the whole message goes over people's heads. Skittles without colors, are just...skittles...and if you couldn't judge until you "tasted" each person, like a skittle, then it'd be harder to judge. But it isn't that simple. People judge on size, shape, and everything else.
Load More Replies...
Isaura Scarlet 7 years ago
If you combine all the rainbow colors, it makes white. No problem with that. Or maybe the light spectrum is racist, who knows ? I guess they wanted to represent unification. There's no reason to be offended.
Brigitte 7 years ago
My guess is: White in this case means 'no color at all'. They couldn't make the skittles see through so the next best option was white.
Load More Replies...
Shana 7 years ago
I'm seriously getting tired of this c**p. Everyone getting all offended for no damn reason "omg they picked white color, white supremacists! They hate blacks!" You can't do or say anything with white lately because you're instantly a racists who thinks "white" is more superior or whatever... Really have to think on what you say or do these days because there will always be someone offended by it, even if you're trying to do good -_-
Ironcat_xox 7 years ago
It's come to the point where if I like a white shirt better than a black shirt, Im racist, which compares me to murderous white supremacists
Load More Replies... Karolien Soete 7 years ago
Seriously? In additive color mixing, like light, all the colors combined create white. Consider a prism and imagine the process in reverse. It's a wonderful message!
Shana Frazier 7 years ago
Actually, all the colors combined make black. Which is why if you black on a sunny day, you're hotter- the color absorbs ALL of the colors. White, however, rejects ALL of the colors. I guess you skipped that day in physics class, huh? Anyway, it's called a marketing ploy. The only reason the skittles aren't black is because people wouldn't wanna eat them supposedly. (I would, but I'm gothic like that.) It's just to sell more candy. I'm unconcerned here about the racial connotations because people are extra sometimes... I don't like that it's supposed to mean inclusiveness in color, but I think the whole message goes over people's heads. Skittles without colors, are just...skittles...and if you couldn't judge until you "tasted" each person, like a skittle, then it'd be harder to judge. But it isn't that simple. People judge on size, shape, and everything else.
Load More Replies... Isaura Scarlet 7 years ago
If you combine all the rainbow colors, it makes white. No problem with that. Or maybe the light spectrum is racist, who knows ? I guess they wanted to represent unification. There's no reason to be offended.
Brigitte 7 years ago
My guess is: White in this case means 'no color at all'. They couldn't make the skittles see through so the next best option was white.
Load More Replies...
Related on Bored Panda
277
441