Get Premium
Dark mode theme is available exclusively for premium users. Learn more about the benefits of subscribing.
No fees, cancel anytime.
Dark Mode 
No fees, cancel anytime 
User submission
81.2K
1.8M
This Mom Had Enough Of Seeing Only Short-Shorts For Girls, So She Came Up With A Brilliant Business Idea
A woman named Sharon Choksi got so fed up with not being able to find clothes for her daughter that would not be short, tight and pastel, she decided to come up with her own clothing line. This is how in 2013 Girls Will Be was born – clothes that empower girls to do whatever the heck they want and celebrate their personality. “There is definitely more than one way to be a girl – and it doesn’t have to always involve pink and sparkles,” says the company’s website.
Choksi says she got her inspiration from her daughter and niece, Maya and Grace, who wanted clothes that wouldn’t be frilly, “nothing with bows” and absolutely “NO sparkles.” The girls were interested in “climbing trees, building LEGO creations, and playing with cars and trucks”.
Meanwhile, for research purposes, Choksi collected boys and girls clothes from 10 of the biggest clothing stores that were made for kids of approximately the same age. It showed that compared to boy’s clothes, girl’s shorts are a third of the length, the shirts are three inches thinner and the sleeves are shorter.
Choksi started offering girl shorts and other clothes that were comfortable and ready for action- and this ‘no girlie-girl’ approach proved to be a success.
More info: Girls Will Be | Facebook | Instagram (h/t:scarymommy)
RELATED:
Sharon Choksi got so fed up with not being able to find middle length shorts for her daughter…
She found out that compared to boy’s clothes, girl’s shorts are a third of the length
Choksi decided to start her own girl clothing line that allows them to be active and free
She started offering ‘no girlie-girl’ approach clothes that celebrate girls’ personalities
Choksi says she got her inspiration from her daughter and niece, Maya and Grace
They wanted clothes that wouldn’t be frilly, “nothing with bows” and absolutely “NO sparkles”
The girls were interested in “climbing trees, building LEGO creations, and playing with cars and trucks”
“There is definitely more than one way to be a girl – and it doesn’t have to always involve pink and sparkles”
1.8Mviews
Share on Facebook
What do you think ?
Lua boots 7 years ago
"no sparkles" Totally agree!!!!!! In this world full of princesses we have the right to be batman :)
Huskymom 7 years ago
Great product line!!!! Wish this was around years ago. I know many girls that had to wear boys basketball shorts because of the length
Myriam Ickx 7 years ago
When I was their age, I was an absolute tomboy, loved to climb trees, bike, play in the woods, etc and I would have loved to have something to wear other than tiny shorts and girly blouses! "No pink, no sparkle": YESSS!!!
Load More Replies...
Wezbie 7 years ago
All I can say is - Hell Yes. Finally something for all girls. I definitely liked a bit of both as a kid but sometimes girly things are 'too pretty' and you don't want to ruin them climbing trees and playing around. They look so comfy and I'm loving all the pockets!
Zori the degu 7 years ago
Yeah, the pockets are great, a person like me always need some more, but modern girl clothes don't seem to have any!
Load More Replies...
Lua boots 7 years ago
"no sparkles" Totally agree!!!!!! In this world full of princesses we have the right to be batman :)
Huskymom 7 years ago
Great product line!!!! Wish this was around years ago. I know many girls that had to wear boys basketball shorts because of the length
Myriam Ickx 7 years ago
When I was their age, I was an absolute tomboy, loved to climb trees, bike, play in the woods, etc and I would have loved to have something to wear other than tiny shorts and girly blouses! "No pink, no sparkle": YESSS!!!
Load More Replies... Wezbie 7 years ago
All I can say is - Hell Yes. Finally something for all girls. I definitely liked a bit of both as a kid but sometimes girly things are 'too pretty' and you don't want to ruin them climbing trees and playing around. They look so comfy and I'm loving all the pockets!
Zori the degu 7 years ago
Yeah, the pockets are great, a person like me always need some more, but modern girl clothes don't seem to have any!
Load More Replies... Related on Bored Panda
900
251