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Leonardo da Vinci once said: “Simplicity is the ultimate sophistication”, and architect Ludwig Mies van der Rohe adopted the motto “Less is more” to describe his extreme simplicity, by enlisting every element and detail to serve multiple visual and functional purposes (such as designing a floor to also serve as the radiator, or a massive fireplace to also house the bathroom).

Even after 500 years, Leonardo’s words are true and this rule is still widely used in visual communication design. It may sound a bit contradictory, but simple, creative ideas often require much more brain-power to create than the most complicated graphic design. And it always strikes you when something completely simple in visual advertising is capable of conveying so much more than you expect.

That’s why we’ve collected the most impactful adverts that do more with less. Using all the tricks up their sleeves, marketers and designers have created these clever adverts to catch their prospective clients’ eyes. What better way to do it than with visual metaphors that spark the imagination and occasionally give us a good chuckle to boot.

Without further ado, let’s take a look at 26 of the most creative examples of minimalist advertising, and afterwards, you can always leave a comment telling how much you liked our post!

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